ATTENTION:
Kindly note that you will be presented with 50 questions randomized from the NOUN question bank. Make sure to take the quiz multiple times so you can get familiar with the questions and answers, as new questions are randomized in each attempt.
Good luck!
MKT206
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1. This is an approach to selling goods and services in which a prospect explicitly agrees in advance to receive marketing information. ____ marketing
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2. This is a central point in an enterprise from which all customer contacts are managed; ____ centre
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3. The relationship between cost-pricing in retailing is ________
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4. ___________ process is not a CRM process
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5. Price promotion tactics does not include ……… increase
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6. While absorption costing stresses…….. cost
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7. This is an approach to selling goods and services in which a prospect explicitly agrees in advance to receive marketing information.____ accuracy and the right space
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8. The general factors affecting retailing pricing decisions is categorized into ______
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9. The international chain WalMart is particularly known to be _________
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10. When you delegate responsibility, you have to delegate ________
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11. This is an arrangement in which a company outsources some of its functions to an application service provider (ASP); ____ CRM
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12. The technique adopted by a salesperson that an offer is limited, so as to force the consumer to make a quicker decision, and therefore less time evaluating alternatives is ……................
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13. Customer retention approaches in customer relationship management does not include adding ……….
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14. The ……... CRM processes at the customer-facing level does not include relationship
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15. ____ modelling; in data mining, this is a technique used to predict future behavior and anticipate the consequences of change.
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16. __________ focused is not an advantage of a customer-focused business approach
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17. Price promotion tactics does not include………...........
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18. CRM delivery processes include………. management
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19. The five generic cross-functional CRM processes does not include……...............
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20. When a loyal customer has repetitive requirement of the same product, such customers may be described as……… loyal
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21. Decision roles in consumer behaviour does not include ………
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22. The second step towards the implementation of CRM is Program ……....................
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23. All of the following are advantages of High Inventory Turnover except _________
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24. According to Kotler, general widespread agreement can only be arrived at based on these factors-demand, cost and ________
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25. In an Internet context, this is the practice of tailoring Web pages to individual users’ characteristics or preferences. ____
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26. ___________ is the tool that helps a project manager to keep CRM project on track
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27. CRM successful implementation steps does not include……….
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28. The rallying point for successful mark-up pricing according to Gabor is hinged on evaluation of cost and…..............
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29. Task management helps to assign tasks and execution in the following areas except ___________
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30. External factor which affect pricing decisions of a retailing outlet is ________
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31. CRM successful implementation steps do not include………...............
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32. Whole cluster of benefits when company promises to deliver through its market offering is called ____
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33. Marginal costing of products means __________
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34. CRM primary processes includes _________
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35. This is a systematic approach to the gathering, consolidation, and processing of consumer data that is maintained in a company’s databases ____ marketing
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36. For a prudent retailer who _______is desirous of profit, it is recommended that….costing should be utilized
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37. Customer retention approaches in customer relationship management does not include adding managerial ……….
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38. The technique, adopted by a salesperson that an offer is limited, so as to force the consumer to make a quicker decision, and therefore less time evaluating alternatives is ……..............
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39. CRM horizontal processes refer to the cross-functional processes such as Product …….............
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40. Once you have identified a CRM system that is suitable for your organization and selected a project manager to oversee the process, the next step is Contract and ……….............
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41. Inventory used to guard retailer when vendor does not get merchandise to you on time is __________
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42. The extent to which an interaction varies from and builds upon the preceding stream of buyer–seller interactions is known as Interaction …………..
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43. Which of these people do not benefit from retail audit?
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44. ____________ is not an aspect of customer relationship management
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45. _________ is defined as those that CRM information must be accessible for recognizing and contacting them in the company.
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The integration of business processes from end user through original suppliers that provides products, services, and information that add value to customers is _________
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47. The two options opened to retailers on costing is marginal costing and __________
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48. The number of different merchandising categories within a store or department is called ________
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49. Amount of time between recognition that an order needs to be placed and when it arrives in the store and is ready for sale
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50. This is the processing of data about customers and their relationship with the enterprise in order to improve the enterprise’s future ____ policy in place
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