Category: MKT206 0 MKT206 1 / 50 Inventory used to guard retailer when vendor does not get merchandise to you on time is __________ Buffer stock Base stock Value stock Cycle stock 2 / 50 Decision roles in consumer behaviour does not include ……… Check 3 / 50 The three CRM processes at the customer-facing level do not include relationship……… Check 4 / 50 ____ modelling; in data mining, this is a technique used to predict future behavior and anticipate the consequences of change. Check 5 / 50 While absorption costing stresses…….. cost Average Total Variable Marginal 6 / 50 CRM horizontal processes refer to the cross-functional processes such as Product ……............. Check 7 / 50 The ……... CRM processes at the customer-facing level does not include relationship Check 8 / 50 Task management helps to assign tasks and execution in the following areas except ___________ Measurement of shares/number of facings Measurement of share-ofthe shelf Measurement of promotional displays Measurement of patronage 9 / 50 The extent to which an interaction varies from and builds upon the preceding stream of buyer–seller interactions is known as Interaction ………….. Check 10 / 50 CRM successful implementation steps does not include………. Check 11 / 50 All of the following are advantages of High Inventory Turnover except _________ Increased sales volume Increased salesperson morale Increased cost of goods sold Increased money for market opportunities 12 / 50 When a loyal customer has repetitive requirement of the same product, such customers may be described as……… loyal Check 13 / 50 Customer retention approaches in customer relationship management does not include adding ………. Check 14 / 50 The two options opened to retailers on costing is marginal costing and __________ Total costing Absorption costing fixed costing elastic 15 / 50 When you delegate responsibility, you have to delegate ________ Work Tasks Specialization Authority 16 / 50 Amount of time between recognition that an order needs to be placed and when it arrives in the store and is ready for sale Lead time Review time Lead point Order point 17 / 50 In an Internet context, this is the practice of tailoring Web pages to individual users’ characteristics or preferences. ____ Check 18 / 50 ___________ is the tool that helps a project manager to keep CRM project on track Check 19 / 50 _________ is defined as those that CRM information must be accessible for recognizing and contacting them in the company. Check 20 / 50 The general factors affecting retailing pricing decisions is categorized into ______ 2 4 6 5 21 / 50 The five generic cross-functional CRM processes does not include……............... Check 22 / 50 This is an arrangement in which a company outsources some of its functions to an application service provider (ASP); ____ CRM Check 23 / 50 The era of _________ was basically an era of shortages in economies. the 70s the 50s the 60s the 90s 24 / 50 Retailers use two types of buying systems known as _______ Staple merchandise buying system for fashion Both A and B Stape merchandise buying system for basics A merchandise budget for fashion merchandise 25 / 50 External factor which affect pricing decisions of a retailing outlet is ________ A and B costs demand competition 26 / 50 The integration of business processes from end user through original suppliers that provides products, services, and information that add value to customers is _________ Supply chain management Demand chain management Category chain management Assortment chain management 27 / 50 CRM primary processes includes _________ Check 28 / 50 ___________ process is not a CRM process Check 29 / 50 The number of different merchandising categories within a store or department is called ________ Breadth Assortment Categories Depth 30 / 50 The duties of a CRM Manager includes only…….. with other departments Check 31 / 50 The part of the supply chain process that plans, implements, and controls the efficient, effective flow and storage of goods, services, and related information from the point of origin to the point of consumption in order to meet customers’ requirements is _________ ROI EDI Logistics Data warehouse 32 / 50 ____________ is not an aspect of customer relationship management Check 33 / 50 Price promotion tactics does not include………........... Check 34 / 50 This is a central point in an enterprise from which all customer contacts are managed; ____ centre Check 35 / 50 According to Kotler, general widespread agreement can only be arrived at based on these factors-demand, cost and ________ competition objectives legal constraints functional position 36 / 50 The technique adopted by a salesperson that an offer is limited, so as to force the consumer to make a quicker decision, and therefore less time evaluating alternatives is ……................ Check 37 / 50 The rallying point for successful mark-up pricing according to Gabor is hinged on evaluation of cost and….............. demand completion Actual size of profit legal constraints 38 / 50 CRM delivery processes include………. management Check 39 / 50 GMROI is ______________ Gross Margin Return on Inventory Gross margin return on investment Gross Margin Retail on investment Gross margin retail of Inventory 40 / 50 This is the processing of data about customers and their relationship with the enterprise in order to improve the enterprise’s future ____ policy in place Check 41 / 50 Price promotion tactics does not include ……… increase Check 42 / 50 Once you have identified a CRM system that is suitable for your organization and selected a project manager to oversee the process, the next step is Contract and ………............. Check 43 / 50 This is an approach to selling goods and services in which a prospect explicitly agrees in advance to receive marketing information. ____ marketing Check 44 / 50 Customer retention approaches in customer relationship management does not include adding managerial ………. Check 45 / 50 The second step towards the implementation of CRM is Program …….................... Check 46 / 50 This is an approach to selling goods and services in which a prospect explicitly agrees in advance to receive marketing information.____ accuracy and the right space Check 47 / 50 The technique, adopted by a salesperson that an offer is limited, so as to force the consumer to make a quicker decision, and therefore less time evaluating alternatives is …….............. Check 48 / 50 Whole cluster of benefits when company promises to deliver through its market offering is called ____ Check 49 / 50 The international chain WalMart is particularly known to be _________ A monopoly A minor future key player and competitor A major future key player and competitor A market manipulator 50 / 50 This is a systematic approach to the gathering, consolidation, and processing of consumer data that is maintained in a company’s databases ____ marketing Check Restart quiz Rate this quiz Send feedback
