MKT206




Category: MKT206

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ATTENTION:

Kindly note that you will be presented with 50 questions randomized from the NOUN question bank. Make sure to take the quiz multiple times so you can get familiar with the questions and answers, as new questions are randomized in each attempt.

Good luck!


MKT206

1 / 50

1. __________ focused is not an advantage of a customer-focused business approach

 

2 / 50

2. This is an approach to selling goods and services in which a prospect explicitly agrees in advance to receive marketing information. ____ marketing

 

3 / 50

3. The extent to which an interaction varies from and builds upon the preceding stream of buyer–seller interactions is known as Interaction …………..

 

4 / 50

4. CRM horizontal processes refer to the cross-functional processes such as Product …….............

 

5 / 50

5. The rallying point for successful mark-up pricing according to Gabor is hinged on evaluation of cost and…..............

6 / 50

6. The number of different merchandising categories within a store or department is called ________

7 / 50

7. This is a central point in an enterprise from which all customer contacts are managed; ____ centre

 

8 / 50

8. This is a systematic approach to the gathering, consolidation, and processing of consumer data that is maintained in a company’s databases ____ marketing

 

9 / 50

9. The international chain WalMart is particularly known to be _________

10 / 50

10. _________ is defined as those that CRM information must be accessible for recognizing and contacting them in the company.

 

11 / 50

11. The ……... CRM processes at the customer-facing level does not include relationship

 

12 / 50

12. Which of these people do not benefit from retail audit?

13 / 50

13. All of the following are advantages of High Inventory Turnover except _________

14 / 50

14. The part of the supply chain process that plans, implements, and controls the efficient, effective flow and storage of goods, services, and related information from the point of origin to the point of consumption in order to meet customers’ requirements is _________

15 / 50

15. ____________ is not an aspect of customer relationship management

 

16 / 50

16. The three CRM processes at the customer-facing level do not include relationship………

 

17 / 50

17. CRM primary processes includes _________

18 / 50

18. Decision roles in consumer behaviour does not include ………

 

19 / 50

19. The second step towards the implementation of CRM is Program ……....................

 

20 / 50

20. Price promotion tactics does not include ……… increase

 

21 / 50

21. CRM successful implementation steps do not include………...............

 

22 / 50

22. ___________ is the tool that helps a project manager to keep CRM project on track

 

23 / 50

23. Whole cluster of benefits when company promises to deliver through its market offering is called ____

 

24 / 50

24. CRM delivery processes include………. management

 

25 / 50

25. The duties of a CRM Manager includes only…….. with other departments

 

26 / 50

26. In an Internet context, this is the practice of tailoring Web pages to individual users’ characteristics or preferences. ____

 

27 / 50

27. According to Kotler, general widespread agreement can only be arrived at based on these factors-demand, cost and ________

28 / 50

28. CRM successful implementation steps does not include……….

 

29 / 50

29. The era of _________ was basically an era of shortages in economies.

30 / 50

30. The general factors affecting retailing pricing decisions is categorized into ______

31 / 50

31. The technique, adopted by a salesperson that an offer is limited, so as to force the consumer to make a quicker decision, and therefore less time evaluating alternatives is ……..............

 

32 / 50

32. This is an approach to selling goods and services in which a prospect explicitly agrees in advance to receive marketing information.____ accuracy and the right space

 

33 / 50

33. Retailers use two types of buying systems known as _______

34 / 50

34. Customer retention approaches in customer relationship management does not include adding ……….

 

35 / 50

35. Amount of time between recognition that an order needs to be placed and when it arrives in the store and is ready for sale

36 / 50

36. Marginal costing of products means __________

37 / 50

37. Task management helps to assign tasks and execution in the following areas except ___________

38 / 50

38. Once you have identified a CRM system that is suitable for your organization and selected a project manager to oversee the process, the next step is Contract and ……….............

 

39 / 50

39.

The integration of business processes from end user through original suppliers that provides products, services, and information that add value to customers
is _________

40 / 50

40. GMROI is ______________

41 / 50

41. The five generic cross-functional CRM processes does not include……...............

 

42 / 50

42. ___________ process is not a CRM process

 

43 / 50

43. External factor which affect pricing decisions of a retailing outlet is ________

44 / 50

44. The relationship between cost-pricing in retailing is ________

45 / 50

45. When you delegate responsibility, you have to delegate ________

46 / 50

46. ____ modelling; in data mining, this is a technique used to predict future behavior and anticipate the consequences of change.

 

47 / 50

47. This is an arrangement in which a company outsources some of its functions to an application service provider (ASP); ____ CRM

 

48 / 50

48. The two options opened to retailers on costing is marginal costing and __________

49 / 50

49. When a loyal customer has repetitive requirement of the same product, such customers may be described as……… loyal

 

50 / 50

50. Customer retention approaches in customer relationship management does not include adding managerial ……….

 

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