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Category: MKT206

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MKT206

1 / 50

Inventory used to guard retailer when vendor does not get merchandise to you on time is __________

2 / 50

Decision roles in consumer behaviour does not include ………

 

3 / 50

The three CRM processes at the customer-facing level do not include relationship………

 

4 / 50

____ modelling; in data mining, this is a technique used to predict future behavior and anticipate the consequences of change.

 

5 / 50

While absorption costing stresses…….. cost

6 / 50

CRM horizontal processes refer to the cross-functional processes such as Product …….............

 

7 / 50

The ……... CRM processes at the customer-facing level does not include relationship

 

8 / 50

Task management helps to assign tasks and execution in the following areas except ___________

9 / 50

The extent to which an interaction varies from and builds upon the preceding stream of buyer–seller interactions is known as Interaction …………..

 

10 / 50

CRM successful implementation steps does not include……….

 

11 / 50

All of the following are advantages of High Inventory Turnover except _________

12 / 50

When a loyal customer has repetitive requirement of the same product, such customers may be described as……… loyal

 

13 / 50

Customer retention approaches in customer relationship management does not include adding ……….

 

14 / 50

The two options opened to retailers on costing is marginal costing and __________

15 / 50

When you delegate responsibility, you have to delegate ________

16 / 50

Amount of time between recognition that an order needs to be placed and when it arrives in the store and is ready for sale

17 / 50

In an Internet context, this is the practice of tailoring Web pages to individual users’ characteristics or preferences. ____

 

18 / 50

___________ is the tool that helps a project manager to keep CRM project on track

 

19 / 50

_________ is defined as those that CRM information must be accessible for recognizing and contacting them in the company.

 

20 / 50

The general factors affecting retailing pricing decisions is categorized into ______

21 / 50

The five generic cross-functional CRM processes does not include……...............

 

22 / 50

This is an arrangement in which a company outsources some of its functions to an application service provider (ASP); ____ CRM

 

23 / 50

The era of _________ was basically an era of shortages in economies.

24 / 50

Retailers use two types of buying systems known as _______

25 / 50

External factor which affect pricing decisions of a retailing outlet is ________

26 / 50

The integration of business processes from end user through original suppliers that provides products, services, and information that add value to customers
is _________

27 / 50

CRM primary processes includes _________

28 / 50

___________ process is not a CRM process

 

29 / 50

The number of different merchandising categories within a store or department is called ________

30 / 50

The duties of a CRM Manager includes only…….. with other departments

 

31 / 50

The part of the supply chain process that plans, implements, and controls the efficient, effective flow and storage of goods, services, and related information from the point of origin to the point of consumption in order to meet customers’ requirements is _________

32 / 50

____________ is not an aspect of customer relationship management

 

33 / 50

Price promotion tactics does not include………...........

 

34 / 50

This is a central point in an enterprise from which all customer contacts are managed; ____ centre

 

35 / 50

According to Kotler, general widespread agreement can only be arrived at based on these factors-demand, cost and ________

36 / 50

The technique adopted by a salesperson that an offer is limited, so as to force the consumer to make a quicker decision, and therefore less time evaluating alternatives is ……................

 

37 / 50

The rallying point for successful mark-up pricing according to Gabor is hinged on evaluation of cost and…..............

38 / 50

CRM delivery processes include………. management

 

39 / 50

GMROI is ______________

40 / 50

This is the processing of data about customers and their relationship with the enterprise in order to improve the enterprise’s future ____ policy in place

 

41 / 50

Price promotion tactics does not include ……… increase

 

42 / 50

Once you have identified a CRM system that is suitable for your organization and selected a project manager to oversee the process, the next step is Contract and ……….............

 

43 / 50

This is an approach to selling goods and services in which a prospect explicitly agrees in advance to receive marketing information. ____ marketing

 

44 / 50

Customer retention approaches in customer relationship management does not include adding managerial ……….

 

45 / 50

The second step towards the implementation of CRM is Program ……....................

 

46 / 50

This is an approach to selling goods and services in which a prospect explicitly agrees in advance to receive marketing information.____ accuracy and the right space

 

47 / 50

The technique, adopted by a salesperson that an offer is limited, so as to force the consumer to make a quicker decision, and therefore less time evaluating alternatives is ……..............

 

48 / 50

Whole cluster of benefits when company promises to deliver through its market offering is called ____

 

49 / 50

The international chain WalMart is particularly known to be _________

50 / 50

This is a systematic approach to the gathering, consolidation, and processing of consumer data that is maintained in a company’s databases ____ marketing

 

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