ATTENTION:
Kindly note that you will be presented with 50 questions randomized from the NOUN question bank. Make sure to take the quiz multiple times so you can get familiar with the questions and answers, as new questions are randomized in each attempt.
Good luck!
MKT108
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1. __________ goods are bought by final consumers for personal consumption.
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2. __________are wants for specific products that are backed up by an ability and willingness to buy them.
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3. Marketing is also concerned with product _______and design since a product must suit the needs and wants of the consumer.
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4. There are important differences between ultimate _______and industrial users, their ways and means of purchasing differs considerably.
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5. The following are the main interests of managerial marketers, except; _________
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6. ______ defined marketing as a total system of business activities designed to plan, price, promote and distribute want-satisfying goods and services to present and potential customers
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7. Most new and recently introduced goods can be classified as __________ goods.
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8. ___________ are merchant middlemen that take title to the goods they sold.
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9. Ultimate consumers buy goods or services for their own personal or household use, and are satisfied strictly non-_____wants.
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10. The _______ planning process rests on two important concepts.
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11. __________ is the part of the buying merchandise which is resold in the same form without physical changes made on them.
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12. Marketing Finance, Risk bearing and Market Information are all part of the ________ function.
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13. __________is concerned with setting certain standards/ levels to accomplish the produced goods.
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14. Research is necessary but a lot of……………………. are reluctant to engage in international research
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15. _______ concept holds that a pure marketing concept overlooks possible conflicts between short-run consumer wants and long-run consumer welfare
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16. Marketing evolves from this last approach to acquiring products i.e. _____.
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17. __________form the major parts of the finished items.
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18. The agent middlemen that are usually large institutions with marketing facilities are called _________
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19. ________ products generally involve high value purchases and competitive bidding based on price competition.
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20. _________ are in charge of transfer of ownership on the channel of distribution.
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21. Strategic planning looks beyond immediate circumstances, trying to __________ market conditions five or ten years into the future.
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22. Transportation is part of the _________ function of marketing.
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23. The Auxiliary Function of Marketing consists of Marketing Finance, Risk Bearing and __________
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24. Financing is made up of a number of _______ known as marketing functions.
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25. Marketing channels can be described by the number of ________ involved.
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26. The __________ concept rests on four main pillars
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27. __________ goods are those bought by individuals and organizations for further processing a business.
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28. The following are the part of the four main pillars of the marketing concept, except; ________
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29. ________are major capital items that form the main assets of the production firms.
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30. ________ are types of industrial goods that form part of finished items such as shirts, radio and batteries for cars.
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31. _________decides on the level of stock to hold and the quantity to buy and which stores will carry various lines.
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32. One major objective of international research is to discover new _______ opportunities.
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33. ______ marketing planning in an organization leads to the preparation of an annual marketing plan
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34. There are ________ distinct product life cycle stages:
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35. __________is the statistical study of human population and its distribution characteristics.
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36. A company's marketing ______ often operates within the framework of forces, which constitutes the system's environment
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37. The social approach focuses on the _________ created by various marketing activities and institutions.
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38. ________ is necessary when two or more parties have unsatisfied wants
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39. ________ is one of the oldest marketing philosophies/concepts that guide's sellers.
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40. _________are the people/devices that inform, persuade and stimulate the buyer at any point of the buying process.
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41. _________take physical possession of the goods they trade with.
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42. Financing is made up of a number of _______ known as marketing functions.
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43. Marketing research is the first step taken by any ……………………... before investing his money in business
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44. In ___________segmentation, buyers are divided into groups on the basis of their knowledge of, attitude toward, use of, or response to a product.
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45. Product planning and development are part of the __________ function in marketing.
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46. ___________ are products that consumers insist on having.
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47. ________concept holds that consumers will favour products that offer the most quality.
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48. ________marketing involves the launch of the new product in one or a few geographical areas chosen to representative of its intended market.
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49. __________ behaviour is hardly traceable to only one characteristic.
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50. Kotler (1984) states that for exchange to take place, it must satisfy _____ number of conditions
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