MKT108
1 / 55
A. __________ goods are those bought by individuals and organizations for further processing a business.
2 / 55
B. ___________is a state of felt deprivation.
3 / 55
C. Marketing research is the first step taken by any ……………………... before investing his money in business
4 / 55
D. Product planning and development are part of the __________ function in marketing.
5 / 55
E. ________ is one of the oldest marketing philosophies/concepts that guide's sellers.
6 / 55
F. __________ is the part of the buying merchandise which is resold in the same form without physical changes made on them.
7 / 55
G. One major objective of international research is to discover new _______ opportunities.
8 / 55
H. __________form the major parts of the finished items.
9 / 55
I. _______ is used to refer to the various intermediaries who help in moving the product from the producer to the consumer
10 / 55
J. The __________ concept rests on four main pillars
11 / 55
K. Financing is made up of a number of _______ known as marketing functions.
12 / 55
L. The _______ planning process rests on two important concepts.
13 / 55
M. Marketing channels can be described by the number of ________ involved.
14 / 55
N. _________decides on the level of stock to hold and the quantity to buy and which stores will carry various lines.
15 / 55
O. There are __________ number of participants in the buying process.
16 / 55
P. ______ defined marketing as a total system of business activities designed to plan, price, promote and distribute want-satisfying goods and services to present and potential customers
17 / 55
Q. _________take physical possession of the goods they trade with.
18 / 55
R. There are ________ distinct product life cycle stages:
19 / 55
S. The social approach focuses on the _________ created by various marketing activities and institutions.
20 / 55
T. Ultimate consumers buy goods or services for their own personal or household use, and are satisfied strictly non-_____wants.
21 / 55
U. Financing is made up of a number of _______ known as marketing functions.
22 / 55
V. Transportation is part of the _________ function of marketing.
23 / 55
W. The following are the main interests of managerial marketers, except; _________
24 / 55
X. Kotler (1984) states that for exchange to take place, it must satisfy _____ number of conditions
25 / 55
Y. _________are the people/devices that inform, persuade and stimulate the buyer at any point of the buying process.
26 / 55
Z. ________are major capital items that form the main assets of the production firms.
27 / 55
AA. Most new and recently introduced goods can be classified as __________ goods.
28 / 55
AB. The following are the part of the four main pillars of the marketing concept, except; ________
29 / 55
AC. In ___________segmentation, buyers are divided into groups on the basis of their knowledge of, attitude toward, use of, or response to a product.
30 / 55
AD. The Auxiliary Function of Marketing consists of Marketing Finance, Risk Bearing and __________
31 / 55
AE. _________ are in charge of transfer of ownership on the channel of distribution.
32 / 55
AF. ________ are types of industrial goods that form part of finished items such as shirts, radio and batteries for cars.
33 / 55
AG. Marketing evolves from this last approach to acquiring products i.e. _____.
34 / 55
AH. ________concept holds that consumers will favour products that offer the most quality.
35 / 55
AI. ______ marketing planning in an organization leads to the preparation of an annual marketing plan
36 / 55
AJ. __________ goods are bought by final consumers for personal consumption.
37 / 55
AK. Marketing is also concerned with product _______and design since a product must suit the needs and wants of the consumer.
38 / 55
AL. _________approach focuses on particular classes of products.
39 / 55
AM. There are important differences between ultimate _______and industrial users, their ways and means of purchasing differs considerably.
40 / 55
AN. ________ is necessary when two or more parties have unsatisfied wants
41 / 55
AO. ___________ are products that consumers insist on having.
42 / 55
AP. Strategic planning looks beyond immediate circumstances, trying to __________ market conditions five or ten years into the future.
43 / 55
AQ. _______ is the only element in the marketing mix that produces revenue.
44 / 55
AR. __________ behaviour is hardly traceable to only one characteristic.
45 / 55
AS. ___________ are merchant middlemen that take title to the goods they sold.
46 / 55
AT. _______ concept holds that a pure marketing concept overlooks possible conflicts between short-run consumer wants and long-run consumer welfare
47 / 55
AU. __________is the statistical study of human population and its distribution characteristics.
48 / 55
AV. Marketing Finance, Risk bearing and Market Information are all part of the ________ function.
49 / 55
AW. ________ products generally involve high value purchases and competitive bidding based on price competition.
50 / 55
AX. ________marketing involves the launch of the new product in one or a few geographical areas chosen to representative of its intended market.
51 / 55
AY. __________are wants for specific products that are backed up by an ability and willingness to buy them.
52 / 55
AZ. __________is concerned with setting certain standards/ levels to accomplish the produced goods.
53 / 55
BA. Research is necessary but a lot of……………………. are reluctant to engage in international research
54 / 55
BB. The agent middlemen that are usually large institutions with marketing facilities are called _________
55 / 55
BC. A company's marketing ______ often operates within the framework of forces, which constitutes the system's environment
Restart quiz
Rate this quiz