ATTENTION:
Kindly note that you will be presented with 50 questions randomized from the NOUN question bank. Make sure to take the quiz multiple times so you can get familiar with the questions and answers, as new questions are randomized in each attempt.
Good luck!
MKT108
1 / 50
1. A company's marketing ______ often operates within the framework of forces, which constitutes the system's environment
2 / 50
2. _______ concept holds that a pure marketing concept overlooks possible conflicts between short-run consumer wants and long-run consumer welfare
3 / 50
3. ________ products generally involve high value purchases and competitive bidding based on price competition.
4 / 50
4. _________ are in charge of transfer of ownership on the channel of distribution.
5 / 50
5. One major objective of international research is to discover new _______ opportunities.
6 / 50
6. _______ is used to refer to the various intermediaries who help in moving the product from the producer to the consumer
7 / 50
7. __________ goods are bought by final consumers for personal consumption.
8 / 50
8. ______ marketing planning in an organization leads to the preparation of an annual marketing plan
9 / 50
9. ________are major capital items that form the main assets of the production firms.
10 / 50
10. __________is concerned with setting certain standards/ levels to accomplish the produced goods.
11 / 50
11. The Auxiliary Function of Marketing consists of Marketing Finance, Risk Bearing and __________
12 / 50
12. __________form the major parts of the finished items.
13 / 50
13. __________are wants for specific products that are backed up by an ability and willingness to buy them.
14 / 50
14. ___________ are products that consumers insist on having.
15 / 50
15. Kotler (1984) states that for exchange to take place, it must satisfy _____ number of conditions
16 / 50
16. ________ is one of the oldest marketing philosophies/concepts that guide's sellers.
17 / 50
17. _________decides on the level of stock to hold and the quantity to buy and which stores will carry various lines.
18 / 50
18. ______ defined marketing as a total system of business activities designed to plan, price, promote and distribute want-satisfying goods and services to present and potential customers
19 / 50
19. Most new and recently introduced goods can be classified as __________ goods.
20 / 50
20. The _______ planning process rests on two important concepts.
21 / 50
21. Marketing evolves from this last approach to acquiring products i.e. _____.
22 / 50
22. The following are the main interests of managerial marketers, except; _________
23 / 50
23. Financing is made up of a number of _______ known as marketing functions.
24 / 50
24. Transportation is part of the _________ function of marketing.
25 / 50
25. ________ is necessary when two or more parties have unsatisfied wants
26 / 50
26. __________ goods are those bought by individuals and organizations for further processing a business.
27 / 50
27. Ultimate consumers buy goods or services for their own personal or household use, and are satisfied strictly non-_____wants.
28 / 50
28. Strategic planning looks beyond immediate circumstances, trying to __________ market conditions five or ten years into the future.
29 / 50
29. The __________ concept rests on four main pillars
30 / 50
30. Financing is made up of a number of _______ known as marketing functions.
31 / 50
31. ________marketing involves the launch of the new product in one or a few geographical areas chosen to representative of its intended market.
32 / 50
32. __________is the statistical study of human population and its distribution characteristics.
33 / 50
33. Research is necessary but a lot of……………………. are reluctant to engage in international research
34 / 50
34. ___________is a state of felt deprivation.
35 / 50
35. Marketing channels can be described by the number of ________ involved.
36 / 50
36. In ___________segmentation, buyers are divided into groups on the basis of their knowledge of, attitude toward, use of, or response to a product.
37 / 50
37. There are __________ number of participants in the buying process.
38 / 50
38. Marketing is also concerned with product _______and design since a product must suit the needs and wants of the consumer.
39 / 50
39. The social approach focuses on the _________ created by various marketing activities and institutions.
40 / 50
40. There are ________ distinct product life cycle stages:
41 / 50
41. _________take physical possession of the goods they trade with.
42 / 50
42. ________concept holds that consumers will favour products that offer the most quality.
43 / 50
43. There are important differences between ultimate _______and industrial users, their ways and means of purchasing differs considerably.
44 / 50
44. The agent middlemen that are usually large institutions with marketing facilities are called _________
45 / 50
45. Marketing research is the first step taken by any ……………………... before investing his money in business
46 / 50
46. Marketing Finance, Risk bearing and Market Information are all part of the ________ function.
47 / 50
47. _________approach focuses on particular classes of products.
48 / 50
48. _________are the people/devices that inform, persuade and stimulate the buyer at any point of the buying process.
49 / 50
49. __________ behaviour is hardly traceable to only one characteristic.
50 / 50
50. ________ are types of industrial goods that form part of finished items such as shirts, radio and batteries for cars.
Restart quiz
Rate this quiz
