Category: ENT202 0 ENT202 1 / 50  _________ is the process of stimulating and increasing sales through market awareness and customer service. sale demotion advertisement promotion 2 / 50 The purchase of goods or services from the wholesalers and selling in small quantity to the ultimate consumers is known as ________ retail trade internal trade intrinsic trade wholesale trade 3 / 50 Shares subscription is when the general public is invited to buy_________ Check 4 / 50 The major differences between private and public companies are the number of __________ and the issuing of shares. Check 5 / 50 _________ is the pricing method whereby a predetermined percentage is added to the cost of a product in order to determine its price. mark up pricing all of the above cost oriented pricing target pricing 6 / 50 ________ is a partner who has an invested capital in the business and participates actively in running the affairs of the business. ordinary partner dormant partner sleeping partner norminal partner 7 / 50 A type of company managed by a board of directors is known as__________ Check 8 / 50 Prospectus is an offer of shares to the public and must also be sent to the Registrar of Companies. True or False_____? Check 9 / 50 The process of buying and selling of goods within the edge of a country is called ________ intrinsic trade internal trade extrinsic trade external trade 10 / 50 The word ____ refers to that part of business activities which is apprehensive with the extraction, production or fabrication of products. Check 11 / 50 A business is a set of activities, which leads to the manufacturing of goods or_________ Check 12 / 50 Partnership is a form of business owned by a minimum of two and a maximum of _______ persons Check 13 / 50 _____ is a set of activities, which leads to the manufacturing of goods or provision of services to satisfy the consumers at a profit Check 14 / 50 _______ is the technique of pricing based on the manufacturing cost and the allocated operation overheads of the product Check 15 / 50  _________ involves the purchase of local goods to be sold in foreign countries. all of the above export retail trade import 16 / 50 The objective of promotion is described as ______ Check 17 / 50 __________ concept states that a product passes through a life cycle as human beings. secondary life cycle primary life cycle product life cycle human life cycle 18 / 50 ____ is the movement of goods through head- loaded by human porter Check 19 / 50 __________ are those that are offered to enhance the activities of industrial and commercial sectors. direct service indirect service private service public service 20 / 50  A product is made up of _________ different levels. 5 6 4 3 21 / 50  A firm could also fix a product price in order to promote its entire product-line. TRUE' FALSE' maybe none of the above 22 / 50 ________ is usually engaged in the provision of intangible products which cannot be seen or felt. Check 23 / 50 Interactive process between a seller and a potential buyer for exchange transaction of goods and services ___________ Check 24 / 50 __________ is the technique of pricing based on the manufacturing cost and the allocated operation overheads of the product. cost oriented pricing all of the above mark up pricing target pricing 25 / 50 Marketing functions can be divided into exchange functions, facilitating functions, and _________ Check 26 / 50 Mark-up pricing is commonly used by manufacturers, wholesalers and retailers True/False? Check 27 / 50 A business is a set of activities, which leads to the manufacturing of goods or provision of services to satisfy the consumers at a profit. FALSE' TRUE' all of the above maybe 28 / 50 Commercial activities are classified as____________ Check 29 / 50 A public corporation enjoys a substantial advantage over other forms of public enterprises. maybe all of the above TRUE' FALSE' 30 / 50 The balance of share capital that is yet to be paid by a subscriber which was voluntarily made so by the firm is called_________ Check 31 / 50  __________ is the amount of capital a firm can issue might not necessarily be the value of shares issued. issued capital issued insurance issued loan issued format 32 / 50 _________ refers to the merging of companies to form an organized whole Check 33 / 50  _________ is the part of a product that gives utility or satisfaction to the consumer. formal product augumented product informal product core product 34 / 50 _________ are essentially one-time venturers who having established their autonomous enclaves, will simply act to maintain them into the indefinite future. independents architects conservers controllers 35 / 50 The process of using available resources to achieve stated organizational objective by directing and controlling the efforts of the organizational members is called _________ Check 36 / 50 ____is concerned with adding services to the core and formal products. Check 37 / 50 The memorandum of Association regulates the powers of the company and fixes its objects in relation to the outside world. True or False____? Check 38 / 50 __________ venture the entrepreneur uses external partners for financial support in providing a public good. social character hybrid nonprofit leveraged nonprofit social business 39 / 50 __________ is the type of partnership in which the liabilities of the partners are restricted to the business .assets in case the business fails in a welter of indebtedness. limited partnership passive partnership ordinary partnership nominal partnership 40 / 50 _________ involves pricing a product at the average level charged in the industry. going rate pricing demand oriented pricing the sealed pricing perceived value pricing 41 / 50 Organizations do NOT contribute to the present standards of living of people worldwide. all of the above maybe TRUE' FALSE' 42 / 50  A _______ partner who does not take part in the management of the business but has an invested capital in the business. passive partner ordinary partner dormant partner norminal partner 43 / 50  _________ refers to that part of business activities which is apprehensive with the extraction, production or fabrication of products. company industry organization firm 44 / 50 _________ technique of pricing views the pricing of a product on the buyer�??s perception of the product value. all of the above demand oriented pricing demand differential pricing perceived value pricing 45 / 50 An act of separating market into groupings with related consumers needs and wants so that the appropriate marketing programmes are designed for each group is called _________ Check 46 / 50 Anything that can be offered to the market for attention, acquisition or consumption, including physical objects, services, personalities, organizations and desires is called a____ Check 47 / 50 Elkington and Hartigan (2007) define ______ models for social ventures. 2 3 7 6 48 / 50  _________ is the process of arranging and all locating work, authority, and resources among an organization�??s members so they can achieve the organization's goals. controlling implementation planning organizing 49 / 50 The selling function is the very heart of marketing. True of False __________? Check 50 / 50 Purchase of goods from foreign countries to be sold in the home country is called _______ Check Restart quiz Rate this quiz Send feedback