ATTENTION:
Kindly note that you will be presented with 50 questions randomized from the NOUN question bank. Make sure to take the quiz multiple times so you can get familiar with the questions and answers, as new questions are randomized in each attempt.
Good luck!
MKT205
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1. _________is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational goals.
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Financial institutions because it has the same nature of service must be creative and ___________ to market needs.
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3. ______ is the document that regulates the activities of the partnership business.
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________________ should be done in such a way that the brand name must attract the attention of customers.
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____________is used when a new product is introduced into a market in which there are no competitors.
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6. Koce (2009) defined__________ as the obligation (of managers) to pursue the policies, to make decisions, or to follow lines of action which are desirable in terms of objectives and values of our society.
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_______________concept believes that organizations, while focusing on consumer satisfaction, should reconcile such objective with social and environmental considerations.
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A firm that uses ___________ sets a price only slightly higher than the cost of the product.
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9. ______is an individual who is known to the public as a partner but who does not take active part in the management of the firm.
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10. ____defines strategic planning as a disciplined effort to produce fundamental decisions and actions that shape and guide what an organization is, what it does, and why it does it, with a focus on the future.
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11. _____is the type of partner(s) who take active part in the formation, financing and management of the business.
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________ function is to provide logistics that delivers the products cost-efficiency on a timely basis.
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13. Financial institutions are most often described as being ________ in nature.
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14. There are ______ steps in decision-making model.
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15. ________ provides value for the people involved in the organisation
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16. _________is any act or performance that one party can offer to another that is essentially intangible and does not result in the ownership of anything. Its production may or may not be tied to a physical product.
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The first step in the marketing process is ________
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18. Toyota and Honda companies use the ________concept for their brands of cars for Nigeria markets.
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____________is a pattern of living adopted by an individual.
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Financial services are the economic services providers by the ________.
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21. _________consists of members’ deposits, loan from cooperative banks, loan from government and trading credits.
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22. Capitalization of income, method of valuation is the procedure for determining the ____
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___________concept believes that consumers can be induced to buy more through various sales stimulating devices.Â
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_______________ is defined as anything that has the capacity to produce the satisfaction use or perhaps, the profit desired by the customerâ€.
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25. ________partner is not involved in managing of the business and doesn’t receive salary
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26. _________stated that capitalization deals with the capital structure of a business in relation to the amount of equity, its composition and changes in it.
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27. _______is a process of creating, maintaining and enhancing strong value added relationships with customers and other stockholders.
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___________ is concerned principally with making the product available at the desired time and place.
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29. ______states that disinterest in the formal economy reflects the status of Nigeria's policies and tax regime, which have long been deemed detrimental to the growth of viable enterprises.
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Services often cannot be separated from their__________.
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31. _________is made up of the share contribution of members plus the reserves of all types, undistributed profits and the members’ entrance fees
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32. The ______concept holds that consumers would favour products that are available and highly affordable.
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33. A _____is a credit granted to any business organisation with a view to defer payment for the goods received for a specific period of time.
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_____________________is defined as the process by which marketing plans are developed for products.
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35. The ________concept holds that consumers, if left alone will ordinarily not buy enough of the organization’s products
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36. ________aims at dividing a large heterogeneous market into homogenous groups or segments, and developing a marketing mix that will appeal directly and efficiently to buyers in each.
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37. ______theory is made up of physiological, safety or security, social affiliation, esteem and self- actualization needs),
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38. _______is the type of structure much pronounced in the military organisation where scalar principle is practiced.
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39. The _________concept holds that the key achieving organizational goals consists in determining the needs and wants of target markets and delivering the desired satisfactions more effectively and efficiently than competitors
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The source of new product can either be internal or ______________.
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41. A _______is that who is active in the affairs of the business but not known to the public as a partner
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42. _______is an association of two to twenty persons carrying on a business in common with the view of making profit
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43. There are ______functions in marketing
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______________ refers to a short-term arrangement where both the buyer and seller have an interest in providing a more satisfying exchange.
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Marketing came into Nigeria banks after ____ not in form of application of the marketing concepts but inform of advertising and after promotional concepts.
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__________ differentiation is often adopted when a company is faced with competition.
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_____________ concept indicates that consumers are primarily interested in product quality, and know the quality and feature differences amongst the competing products.
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_________ is the creation, development and delivery of products and services that satisfy the needs and wants of the customer, at a profit.
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49. In _______ segmentation consumers are grouped according to variables such as age, sex, marital status, income, education, occupation, race, religion.
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50. The three core areas of corporate strategy are strategic analysis, strategic development and ______
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