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Category: MKT205

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MKT205

1 / 50

______________ refers to a short-term arrangement where both the buyer and seller have an interest in providing a more satisfying exchange. 


2 / 50

A _____is a credit granted to any business organisation with a view to defer payment for the goods received for a specific period of time.

3 / 50

Marketing came into Nigeria banks after ____ not in form of application of the marketing concepts but inform of advertising and after promotional concepts. 


4 / 50

____defines strategic planning as a disciplined effort to produce fundamental decisions and actions that shape and guide what an organization is, what it does, and why it does it, with a focus on the future.

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_________is any act or performance that one party can offer to another that is essentially intangible and does not result in the ownership of anything. Its production may or may not be tied to a physical product.

6 / 50

Financial institutions are most often described as being ________ in nature.

7 / 50

A _______is that who is active in the affairs of the business but not known to the public as a partner

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Hornby (2006) defined __________as the process or stimulating the interest of people to do something

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Koce (2009) defined__________ as the obligation (of managers) to pursue the policies, to make decisions, or to follow lines of action which are desirable in terms of objectives and values of our society.

10 / 50

____________ is defined as those activities, benefits, or satisfactions which are offered services for sale, or are provided in connection with the sales of goods. 

11 / 50

___________concept believes that consumers can be induced to buy more through various sales stimulating devices. 


12 / 50

Since no company can operate in every market and satisfy every need, there is need for market ________________. 

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__________is defined as the act or process of growth, progress and improvement within a physical setting.


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_______is the type of structure much pronounced in the military organisation where scalar principle is practiced.

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 ________________ should be done in such a way that the brand name must attract the attention of customers.

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_________consists of members’ deposits, loan from cooperative banks, loan from government and trading credits.

17 / 50

A high level of Literacy rate is a major condition in _____________marketing

18 / 50

Mass marketing can also be referred to as ____________ marketing


19 / 50

_________is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational goals.

20 / 50

 ________ function is to provide logistics that delivers the products cost-efficiency on a timely basis. 


21 / 50

__________ differentiation is often adopted when a company is faced with competition. 

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_______________concept believes that organizations, while focusing on consumer satisfaction, should reconcile such objective with social and environmental considerations. 


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_______is a process of creating, maintaining and enhancing strong value added relationships with customers and other stockholders.

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_____________________is defined as the process by which marketing plans are developed for products. 


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Services often cannot be separated from their__________. 


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_________ is the creation, development and delivery of products and services that satisfy the needs and wants of the customer, at a profit.


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______is an individual who is known to the public as a partner but who does not take active part in the management of the firm.

28 / 50

There are ______functions in marketing

29 / 50

 _____________ concept indicates that consumers are primarily interested in product quality, and know the quality and feature differences amongst the competing products. 

30 / 50

In _______ segmentation consumers are grouped according to variables such as age, sex, marital status, income, education, occupation, race, religion.

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_________stated that capitalization deals with the capital structure of a business in relation to the amount of equity, its composition and changes in it.

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Capitalization of income, method of valuation is the procedure for determining the ____

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______states that disinterest in the formal economy reflects the status of Nigeria's policies and tax regime, which have long been deemed detrimental to the growth of viable enterprises.

34 / 50

The three core areas of corporate strategy are strategic analysis, strategic development and ______

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The ______concept holds that consumers would favour products that are available and highly affordable.

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_________is an organisation where some specialist functions have developed.

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There are ______ steps in decision-making model.

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In _____ the marketer offers one product or uses one blend of marketing mix to serve the whole market.

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_______________ is defined as anything that has the capacity to produce the satisfaction use or perhaps, the profit desired by the customer”.


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________partner is not involved in managing of the business and doesn’t receive salary

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______ is the document that regulates the activities of the partnership business.

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____________is used when a new product is introduced into a market in which there are no competitors. 


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_________theory is made up of motivator factors and hygiene factors

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_____is the type of partner(s) who take active part in the formation, financing and management of the business.

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________aims at dividing a large heterogeneous market into homogenous groups or segments, and developing a marketing mix that will appeal directly and efficiently to buyers in each.

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_________is made up of the share contribution of members plus the reserves of all types, undistributed profits and the members’ entrance fees

47 / 50

Financial services are the economic services providers by the ________.


48 / 50

________ provides value for the people involved in the organisation

49 / 50

______theory is made up of physiological, safety or security, social affiliation, esteem and self- actualization needs),

50 / 50

____________is a pattern of living adopted by an individual.

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