MKT205

1. The ______concept holds that consumers would favour products that are available and highly affordable.

2. _______is a process of creating, maintaining and enhancing strong value added relationships with customers and other stockholders.

3. _________is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational goals.

4. A _______is that who is active in the affairs of the business but not known to the public as a partner

5. ________ provides value for the people involved in the organisation

6. _________is an organisation where some specialist functions have developed.

7. _________theory is made up of motivator factors and hygiene factors

8. A high level of Literacy rate is a major condition in _____________marketing

9. _____is the type of partner(s) who take active part in the formation, financing and management of the business.

10. The three core areas of corporate strategy are strategic analysis, strategic development and ______

11. There are ______ steps in decision-making model.

____________is used when a new product is introduced into a market in which there are no competitors. 

13. ____defines strategic planning as a disciplined effort to produce fundamental decisions and actions that shape and guide what an organization is, what it does, and why it does it, with a focus on the future.

14. _________stated that capitalization deals with the capital structure of a business in relation to the amount of equity, its composition and changes in it.

15. _________is made up of the share contribution of members plus the reserves of all types, undistributed profits and the members’ entrance fees

16. Hornby (2006) defined __________as the process or stimulating the interest of people to do something

Financial institutions because it has the same nature of service must be creative and ___________ to market needs.

__________is defined as the act or process of growth, progress and improvement within a physical setting.

19. In _______ segmentation consumers are grouped according to variables such as age, sex, marital status, income, education, occupation, race, religion.

______________ refers to a short-term arrangement where both the buyer and seller have an interest in providing a more satisfying exchange. 

___________ is concerned principally with making the product available at the desired time and place. 

The term financial services become more prevalent in the United States partly as a result of the Gramm Leach-Bliley Act of the late ____, which enabled different types of companies operating in the U.S financial services industry at that time to merge. 

_______________ is defined as anything that has the capacity to produce the satisfaction use or perhaps, the profit desired by the customer”.

24. There are ______functions in marketing

 A firm that uses ___________ sets a price only slightly higher than the cost of the product. 

26. In _____ the marketer offers one product or uses one blend of marketing mix to serve the whole market.

27. _________consists of members’ deposits, loan from cooperative banks, loan from government and trading credits.

The first step in the marketing process is ________

 ________________ should be done in such a way that the brand name must attract the attention of customers.

30. ______states that disinterest in the formal economy reflects the status of Nigeria's policies and tax regime, which have long been deemed detrimental to the growth of viable enterprises.

31. ________aims at dividing a large heterogeneous market into homogenous groups or segments, and developing a marketing mix that will appeal directly and efficiently to buyers in each.

32. Toyota and Honda companies use the ________concept for their brands of cars for Nigeria markets.

33. Capitalization of income, method of valuation is the procedure for determining the ____

34. Financial institutions are most often described as being ________ in nature.

__________ differentiation is often adopted when a company is faced with competition. 

____________is a pattern of living adopted by an individual.

37. Koce (2009) defined__________ as the obligation (of managers) to pursue the policies, to make decisions, or to follow lines of action which are desirable in terms of objectives and values of our society.

38. ________partner is not involved in managing of the business and doesn’t receive salary

39. The ________concept holds that consumers, if left alone will ordinarily not buy enough of the organization’s products

Services often cannot be separated from their__________. 

41. ______is an individual who is known to the public as a partner but who does not take active part in the management of the firm.

Mass marketing can also be referred to as ____________ marketing

The source of new product can either be internal or ______________.

_____________________is defined as the process by which marketing plans are developed for products. 

45. _______is the type of structure much pronounced in the military organisation where scalar principle is practiced.

_______________concept believes that organizations, while focusing on consumer satisfaction, should reconcile such objective with social and environmental considerations. 

47. A _____is a credit granted to any business organisation with a view to defer payment for the goods received for a specific period of time.

___________concept believes that consumers can be induced to buy more through various sales stimulating devices. 

49. ______theory is made up of physiological, safety or security, social affiliation, esteem and self- actualization needs),

50. _________is any act or performance that one party can offer to another that is essentially intangible and does not result in the ownership of anything. Its production may or may not be tied to a physical product.