MKT205

1. _______is an association of two to twenty persons carrying on a business in common with the view of making profit

____________ is defined as those activities, benefits, or satisfactions which are offered services for sale, or are provided in connection with the sales of goods. 

3. In _______ segmentation consumers are grouped according to variables such as age, sex, marital status, income, education, occupation, race, religion.

4. Hornby (2006) defined __________as the process or stimulating the interest of people to do something

5. Toyota and Honda companies use the ________concept for their brands of cars for Nigeria markets.

6. ____defines strategic planning as a disciplined effort to produce fundamental decisions and actions that shape and guide what an organization is, what it does, and why it does it, with a focus on the future.

__________is defined as the act or process of growth, progress and improvement within a physical setting.

8. ________partner is not involved in managing of the business and doesn’t receive salary

___________ is concerned principally with making the product available at the desired time and place. 

___________concept believes that consumers can be induced to buy more through various sales stimulating devices. 

Since no company can operate in every market and satisfy every need, there is need for market ________________. 

12. _________is made up of the share contribution of members plus the reserves of all types, undistributed profits and the members’ entrance fees

_______________concept believes that organizations, while focusing on consumer satisfaction, should reconcile such objective with social and environmental considerations. 

14. The three core areas of corporate strategy are strategic analysis, strategic development and ______

Services often cannot be separated from their__________. 

 _____________ concept indicates that consumers are primarily interested in product quality, and know the quality and feature differences amongst the competing products. 

17. Koce (2009) defined__________ as the obligation (of managers) to pursue the policies, to make decisions, or to follow lines of action which are desirable in terms of objectives and values of our society.

_________ is the creation, development and delivery of products and services that satisfy the needs and wants of the customer, at a profit.

Mass marketing can also be referred to as ____________ marketing

Marketing came into Nigeria banks after ____ not in form of application of the marketing concepts but inform of advertising and after promotional concepts. 

21. A _______is that who is active in the affairs of the business but not known to the public as a partner

22. ______theory is made up of physiological, safety or security, social affiliation, esteem and self- actualization needs),

23. _________is an organisation where some specialist functions have developed.

24. The ______concept holds that consumers would favour products that are available and highly affordable.

25. The _________concept holds that the key achieving organizational goals consists in determining the needs and wants of target markets and delivering the desired satisfactions more effectively and efficiently than competitors

26. ________aims at dividing a large heterogeneous market into homogenous groups or segments, and developing a marketing mix that will appeal directly and efficiently to buyers in each.

____________is used when a new product is introduced into a market in which there are no competitors. 

28. _______is the type of structure much pronounced in the military organisation where scalar principle is practiced.

 ________________ should be done in such a way that the brand name must attract the attention of customers.

30. ______states that disinterest in the formal economy reflects the status of Nigeria's policies and tax regime, which have long been deemed detrimental to the growth of viable enterprises.

The first step in the marketing process is ________

32. _________consists of members’ deposits, loan from cooperative banks, loan from government and trading credits.

33. A _____is a credit granted to any business organisation with a view to defer payment for the goods received for a specific period of time.

______________ refers to a short-term arrangement where both the buyer and seller have an interest in providing a more satisfying exchange. 

The source of new product can either be internal or ______________.

_______________ is defined as anything that has the capacity to produce the satisfaction use or perhaps, the profit desired by the customer”.

37. There are ______ steps in decision-making model.

38. A high level of Literacy rate is a major condition in _____________marketing

_____________________is defined as the process by which marketing plans are developed for products. 

40. In _____ the marketer offers one product or uses one blend of marketing mix to serve the whole market.

 A firm that uses ___________ sets a price only slightly higher than the cost of the product. 

42. _____is the type of partner(s) who take active part in the formation, financing and management of the business.

The term financial services become more prevalent in the United States partly as a result of the Gramm Leach-Bliley Act of the late ____, which enabled different types of companies operating in the U.S financial services industry at that time to merge. 

44. Capitalization of income, method of valuation is the procedure for determining the ____

45. _______is a process of creating, maintaining and enhancing strong value added relationships with customers and other stockholders.

Financial services are the economic services providers by the ________.

47. ________ provides value for the people involved in the organisation

48. _________theory is made up of motivator factors and hygiene factors

49. ______is an individual who is known to the public as a partner but who does not take active part in the management of the firm.

 ________ function is to provide logistics that delivers the products cost-efficiency on a timely basis.