Category: MKT205



Kindly note that you will be presented with 50 questions randomized from the NOUN question bank. Make sure to take the quiz multiple times so you can get familiar with the questions and answers, as new questions are randomized in each attempt.

Good luck!


1 / 50

1. _____is the type of partner(s) who take active part in the formation, financing and management of the business.

2 / 50

2. _______is the type of structure much pronounced in the military organisation where scalar principle is practiced.

3 / 50

3. _________theory is made up of motivator factors and hygiene factors

4 / 50

Marketing came into Nigeria banks after ____ not in form of application of the marketing concepts but inform of advertising and after promotional concepts. 

5 / 50

5. In _______ segmentation consumers are grouped according to variables such as age, sex, marital status, income, education, occupation, race, religion.

6 / 50

6. _________is any act or performance that one party can offer to another that is essentially intangible and does not result in the ownership of anything. Its production may or may not be tied to a physical product.

7 / 50

The term financial services become more prevalent in the United States partly as a result of the Gramm Leach-Bliley Act of the late ____, which enabled different types of companies operating in the U.S financial services industry at that time to merge. 

8 / 50

_______________concept believes that organizations, while focusing on consumer satisfaction, should reconcile such objective with social and environmental considerations. 

9 / 50

9. _________is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational goals.

10 / 50

10. The ________concept holds that consumers, if left alone will ordinarily not buy enough of the organization’s products

11 / 50

 ________ function is to provide logistics that delivers the products cost-efficiency on a timely basis. 

12 / 50

12. ______ is the document that regulates the activities of the partnership business.

13 / 50

____________ is defined as those activities, benefits, or satisfactions which are offered services for sale, or are provided in connection with the sales of goods. 

14 / 50

Financial services are the economic services providers by the ________.

15 / 50

15. ____defines strategic planning as a disciplined effort to produce fundamental decisions and actions that shape and guide what an organization is, what it does, and why it does it, with a focus on the future.

16 / 50

16. Koce (2009) defined__________ as the obligation (of managers) to pursue the policies, to make decisions, or to follow lines of action which are desirable in terms of objectives and values of our society.

17 / 50

17. _________stated that capitalization deals with the capital structure of a business in relation to the amount of equity, its composition and changes in it.

18 / 50

 _____________ concept indicates that consumers are primarily interested in product quality, and know the quality and feature differences amongst the competing products. 

19 / 50

The first step in the marketing process is ________

20 / 50

20. In _____ the marketer offers one product or uses one blend of marketing mix to serve the whole market.

21 / 50

21. A _______is that who is active in the affairs of the business but not known to the public as a partner

22 / 50

22. ________ provides value for the people involved in the organisation

23 / 50

23. Financial institutions are most often described as being ________ in nature.

24 / 50

24. The _________concept holds that the key achieving organizational goals consists in determining the needs and wants of target markets and delivering the desired satisfactions more effectively and efficiently than competitors

25 / 50

25. ______is an individual who is known to the public as a partner but who does not take active part in the management of the firm.

26 / 50

____________is a pattern of living adopted by an individual.

27 / 50

Financial institutions because it has the same nature of service must be creative and ___________ to market needs.

28 / 50

28. ______states that disinterest in the formal economy reflects the status of Nigeria's policies and tax regime, which have long been deemed detrimental to the growth of viable enterprises.

29 / 50

29. ________partner is not involved in managing of the business and doesn’t receive salary

30 / 50

30. A _____is a credit granted to any business organisation with a view to defer payment for the goods received for a specific period of time.

31 / 50

31. The three core areas of corporate strategy are strategic analysis, strategic development and ______

32 / 50

32. There are ______ steps in decision-making model.

33 / 50

_____________________is defined as the process by which marketing plans are developed for products. 

34 / 50

______________ refers to a short-term arrangement where both the buyer and seller have an interest in providing a more satisfying exchange. 

35 / 50

35. _________is an organisation where some specialist functions have developed.

36 / 50

_________ is the creation, development and delivery of products and services that satisfy the needs and wants of the customer, at a profit.

37 / 50

__________is defined as the act or process of growth, progress and improvement within a physical setting.

38 / 50

The source of new product can either be internal or ______________.

39 / 50

__________ differentiation is often adopted when a company is faced with competition. 

40 / 50

40. _______is a process of creating, maintaining and enhancing strong value added relationships with customers and other stockholders.

41 / 50

____________is used when a new product is introduced into a market in which there are no competitors. 

42 / 50

42. _________consists of members’ deposits, loan from cooperative banks, loan from government and trading credits.

43 / 50

43. _______is an association of two to twenty persons carrying on a business in common with the view of making profit

44 / 50

Mass marketing can also be referred to as ____________ marketing

45 / 50

___________concept believes that consumers can be induced to buy more through various sales stimulating devices. 

46 / 50

_______________ is defined as anything that has the capacity to produce the satisfaction use or perhaps, the profit desired by the customer”.

47 / 50

Since no company can operate in every market and satisfy every need, there is need for market ________________. 

48 / 50

48. Toyota and Honda companies use the ________concept for their brands of cars for Nigeria markets.

49 / 50

Services often cannot be separated from their__________. 

50 / 50

 A firm that uses ___________ sets a price only slightly higher than the cost of the product. 

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