MKT205

___________concept believes that consumers can be induced to buy more through various sales stimulating devices. 

Since no company can operate in every market and satisfy every need, there is need for market ________________. 

3. _________is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational goals.

4. ________partner is not involved in managing of the business and doesn’t receive salary

5. The ______concept holds that consumers would favour products that are available and highly affordable.

6. _________is an organisation where some specialist functions have developed.

7. In _______ segmentation consumers are grouped according to variables such as age, sex, marital status, income, education, occupation, race, religion.

__________ differentiation is often adopted when a company is faced with competition. 

9. A _______is that who is active in the affairs of the business but not known to the public as a partner

10. There are ______ steps in decision-making model.

____________ is defined as those activities, benefits, or satisfactions which are offered services for sale, or are provided in connection with the sales of goods. 

_______________concept believes that organizations, while focusing on consumer satisfaction, should reconcile such objective with social and environmental considerations. 

13. _________consists of members’ deposits, loan from cooperative banks, loan from government and trading credits.

14. _______is a process of creating, maintaining and enhancing strong value added relationships with customers and other stockholders.

Financial institutions because it has the same nature of service must be creative and ___________ to market needs.

___________ is concerned principally with making the product available at the desired time and place. 

17. There are ______functions in marketing

18. Toyota and Honda companies use the ________concept for their brands of cars for Nigeria markets.

____________is used when a new product is introduced into a market in which there are no competitors. 

____________is a pattern of living adopted by an individual.

21. In _____ the marketer offers one product or uses one blend of marketing mix to serve the whole market.

22. _____is the type of partner(s) who take active part in the formation, financing and management of the business.

__________is defined as the act or process of growth, progress and improvement within a physical setting.

24. The ________concept holds that consumers, if left alone will ordinarily not buy enough of the organization’s products

25. The three core areas of corporate strategy are strategic analysis, strategic development and ______

26. Capitalization of income, method of valuation is the procedure for determining the ____

Marketing came into Nigeria banks after ____ not in form of application of the marketing concepts but inform of advertising and after promotional concepts. 

28. A _____is a credit granted to any business organisation with a view to defer payment for the goods received for a specific period of time.

29. ________ provides value for the people involved in the organisation

Mass marketing can also be referred to as ____________ marketing

31. Hornby (2006) defined __________as the process or stimulating the interest of people to do something

 _____________ concept indicates that consumers are primarily interested in product quality, and know the quality and feature differences amongst the competing products. 

______________ refers to a short-term arrangement where both the buyer and seller have an interest in providing a more satisfying exchange. 

34. ____defines strategic planning as a disciplined effort to produce fundamental decisions and actions that shape and guide what an organization is, what it does, and why it does it, with a focus on the future.

Financial services are the economic services providers by the ________.

36. Financial institutions are most often described as being ________ in nature.

37. The _________concept holds that the key achieving organizational goals consists in determining the needs and wants of target markets and delivering the desired satisfactions more effectively and efficiently than competitors

38. _________stated that capitalization deals with the capital structure of a business in relation to the amount of equity, its composition and changes in it.

The term financial services become more prevalent in the United States partly as a result of the Gramm Leach-Bliley Act of the late ____, which enabled different types of companies operating in the U.S financial services industry at that time to merge. 

The first step in the marketing process is ________

41. A high level of Literacy rate is a major condition in _____________marketing

 ________ function is to provide logistics that delivers the products cost-efficiency on a timely basis. 

_____________________is defined as the process by which marketing plans are developed for products. 

44. ______ is the document that regulates the activities of the partnership business.

_______________ is defined as anything that has the capacity to produce the satisfaction use or perhaps, the profit desired by the customer”.

46. _________is any act or performance that one party can offer to another that is essentially intangible and does not result in the ownership of anything. Its production may or may not be tied to a physical product.

The source of new product can either be internal or ______________.

48. ________aims at dividing a large heterogeneous market into homogenous groups or segments, and developing a marketing mix that will appeal directly and efficiently to buyers in each.

49. _______is an association of two to twenty persons carrying on a business in common with the view of making profit

50. ______theory is made up of physiological, safety or security, social affiliation, esteem and self- actualization needs),