ATTENTION:
Kindly note that you will be presented with 50 questions randomized from the NOUN question bank. Make sure to take the quiz multiple times so you can get familiar with the questions and answers, as new questions are randomized in each attempt.
Good luck!
MKT206
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1. GMROI is ______________
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2. The international chain WalMart is particularly known to be _________
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3. CRM primary processes includes _________
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4. Task management helps to assign tasks and execution in the following areas except ___________
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5. This is an approach to selling goods and services in which a prospect explicitly agrees in advance to receive marketing information.____ accuracy and the right space
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6. This is an arrangement in which a company outsources some of its functions to an application service provider (ASP); ____ CRM
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7. Whole cluster of benefits when company promises to deliver through its market offering is called ____
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8. Decision roles in consumer behaviour does not include ………
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9. For a prudent retailer who _______is desirous of profit, it is recommended that….costing should be utilized
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10. According to Kotler, general widespread agreement can only be arrived at based on these factors-demand, cost and ________
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11. The rallying point for successful mark-up pricing according to Gabor is hinged on evaluation of cost and…..............
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12. When a loyal customer has repetitive requirement of the same product, such customers may be described as……… loyal
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The integration of business processes from end user through original suppliers that provides products, services, and information that add value to customers is _________
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14. The duties of a CRM Manager includes only…….. with other departments
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15. CRM successful implementation steps do not include………...............
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16. CRM horizontal processes refer to the cross-functional processes such as Product …….............
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17. Price promotion tactics does not include ……… increase
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18. The two options opened to retailers on costing is marginal costing and __________
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19. The ……... CRM processes at the customer-facing level does not include relationship
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20. The technique, adopted by a salesperson that an offer is limited, so as to force the consumer to make a quicker decision, and therefore less time evaluating alternatives is ……..............
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21. The three CRM processes at the customer-facing level do not include relationship………
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22. Amount of time between recognition that an order needs to be placed and when it arrives in the store and is ready for sale
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23. The five generic cross-functional CRM processes does not include……...............
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24. Retailers use two types of buying systems known as _______
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25. The number of different merchandising categories within a store or department is called ________
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26. Customer retention approaches in customer relationship management does not include adding ……….
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27. The general factors affecting retailing pricing decisions is categorized into ______
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28. The era of _________ was basically an era of shortages in economies.
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29. In an Internet context, this is the practice of tailoring Web pages to individual users’ characteristics or preferences. ____
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30. ___________ process is not a CRM process
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31. This is an approach to selling goods and services in which a prospect explicitly agrees in advance to receive marketing information. ____ marketing
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32. This is a systematic approach to the gathering, consolidation, and processing of consumer data that is maintained in a company’s databases ____ marketing
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33. CRM successful implementation steps does not include……….
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34. CRM delivery processes include………. management
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35. Marginal costing of products means __________
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36. External factor which affect pricing decisions of a retailing outlet is ________
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37. ___________ is the tool that helps a project manager to keep CRM project on track
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38. This is a central point in an enterprise from which all customer contacts are managed; ____ centre
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39. ____ modelling; in data mining, this is a technique used to predict future behavior and anticipate the consequences of change.
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40. The extent to which an interaction varies from and builds upon the preceding stream of buyer–seller interactions is known as Interaction …………..
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41. _________ is defined as those that CRM information must be accessible for recognizing and contacting them in the company.
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42. The second step towards the implementation of CRM is Program ……....................
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43. Once you have identified a CRM system that is suitable for your organization and selected a project manager to oversee the process, the next step is Contract and ……….............
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44. The relationship between cost-pricing in retailing is ________
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45. Price promotion tactics does not include………...........
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46. This is the processing of data about customers and their relationship with the enterprise in order to improve the enterprise’s future ____ policy in place
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47. Customer retention approaches in customer relationship management does not include adding managerial ……….
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48. ____________ is not an aspect of customer relationship management
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49. When you delegate responsibility, you have to delegate ________
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50. While absorption costing stresses…….. cost
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