ATTENTION:
Kindly note that you will be presented with 50 questions randomized from the NOUN question bank. Make sure to take the quiz multiple times so you can get familiar with the questions and answers, as new questions are randomized in each attempt.
Good luck!
MKT206
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1. ___________ is the tool that helps a project manager to keep CRM project on track
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2. GMROI is ______________
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3. This is a central point in an enterprise from which all customer contacts are managed; ____ centre
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4. The number of different merchandising categories within a store or department is called ________
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5. Customer retention approaches in customer relationship management does not include adding managerial ……….
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6. Price promotion tactics does not include ……… increase
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7. Retailers use two types of buying systems known as _______
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8. The five generic cross-functional CRM processes does not include……...............
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9. Marginal costing of products means __________
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10. Whole cluster of benefits when company promises to deliver through its market offering is called ____
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11. The international chain WalMart is particularly known to be _________
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12. Price promotion tactics does not include………...........
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13. The ……... CRM processes at the customer-facing level does not include relationship
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14. This is a systematic approach to the gathering, consolidation, and processing of consumer data that is maintained in a company’s databases ____ marketing
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15. According to Kotler, general widespread agreement can only be arrived at based on these factors-demand, cost and ________
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16. Amount of time between recognition that an order needs to be placed and when it arrives in the store and is ready for sale
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17. ___________ process is not a CRM process
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18. Decision roles in consumer behaviour does not include ………
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19. CRM primary processes includes _________
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20. This is an approach to selling goods and services in which a prospect explicitly agrees in advance to receive marketing information. ____ marketing
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21. _________ is defined as those that CRM information must be accessible for recognizing and contacting them in the company.
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22. The rallying point for successful mark-up pricing according to Gabor is hinged on evaluation of cost and…..............
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23. The duties of a CRM Manager includes only…….. with other departments
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24. Customer retention approaches in customer relationship management does not include adding ……….
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25. The part of the supply chain process that plans, implements, and controls the efficient, effective flow and storage of goods, services, and related information from the point of origin to the point of consumption in order to meet customers’ requirements is _________
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26. CRM successful implementation steps do not include………...............
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27. The extent to which an interaction varies from and builds upon the preceding stream of buyer–seller interactions is known as Interaction …………..
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28. CRM delivery processes include………. management
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29. All of the following are advantages of High Inventory Turnover except _________
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30. The general factors affecting retailing pricing decisions is categorized into ______
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31. When you delegate responsibility, you have to delegate ________
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32. In an Internet context, this is the practice of tailoring Web pages to individual users’ characteristics or preferences. ____
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33. The relationship between cost-pricing in retailing is ________
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34. The second step towards the implementation of CRM is Program ……....................
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35. The two options opened to retailers on costing is marginal costing and __________
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36. CRM horizontal processes refer to the cross-functional processes such as Product …….............
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37. This is an approach to selling goods and services in which a prospect explicitly agrees in advance to receive marketing information.____ accuracy and the right space
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38. The technique adopted by a salesperson that an offer is limited, so as to force the consumer to make a quicker decision, and therefore less time evaluating alternatives is ……................
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39. This is the processing of data about customers and their relationship with the enterprise in order to improve the enterprise’s future ____ policy in place
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40. ____________ is not an aspect of customer relationship management
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41. The three CRM processes at the customer-facing level do not include relationship………
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42. The technique, adopted by a salesperson that an offer is limited, so as to force the consumer to make a quicker decision, and therefore less time evaluating alternatives is ……..............
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43. This is an arrangement in which a company outsources some of its functions to an application service provider (ASP); ____ CRM
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44. Once you have identified a CRM system that is suitable for your organization and selected a project manager to oversee the process, the next step is Contract and ……….............
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45. CRM successful implementation steps does not include……….
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46. __________ focused is not an advantage of a customer-focused business approach
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47. The era of _________ was basically an era of shortages in economies.
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48. Inventory used to guard retailer when vendor does not get merchandise to you on time is __________
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49. Which of these people do not benefit from retail audit?
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50. ____ modelling; in data mining, this is a technique used to predict future behavior and anticipate the consequences of change.
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