ATTENTION:
Kindly note that you will be presented with 50 questions randomized from the NOUN question bank. Make sure to take the quiz multiple times so you can get familiar with the questions and answers, as new questions are randomized in each attempt.
Good luck!
MKT206
1 / 50
1. The second step towards the implementation of CRM is Program ……....................
2 / 50
2. When you delegate responsibility, you have to delegate ________
3 / 50
3. According to Kotler, general widespread agreement can only be arrived at based on these factors-demand, cost and ________
4 / 50
4. External factor which affect pricing decisions of a retailing outlet is ________
5 / 50
5. For a prudent retailer who _______is desirous of profit, it is recommended that….costing should be utilized
6 / 50
6. This is a systematic approach to the gathering, consolidation, and processing of consumer data that is maintained in a company’s databases ____ marketing
7 / 50
7. Which of these people do not benefit from retail audit?
8 / 50
8. When a loyal customer has repetitive requirement of the same product, such customers may be described as……… loyal
9 / 50
9. This is the processing of data about customers and their relationship with the enterprise in order to improve the enterprise’s future ____ policy in place
10 / 50
10. All of the following are advantages of High Inventory Turnover except _________
11 / 50
11. CRM successful implementation steps do not include………...............
12 / 50
12. Price promotion tactics does not include ……… increase
13 / 50
13. The technique adopted by a salesperson that an offer is limited, so as to force the consumer to make a quicker decision, and therefore less time evaluating alternatives is ……................
14 / 50
14. Decision roles in consumer behaviour does not include ………
15 / 50
15. Inventory used to guard retailer when vendor does not get merchandise to you on time is __________
16 / 50
16. Once you have identified a CRM system that is suitable for your organization and selected a project manager to oversee the process, the next step is Contract and ……….............
17 / 50
17. In an Internet context, this is the practice of tailoring Web pages to individual users’ characteristics or preferences. ____
18 / 50
18. The international chain WalMart is particularly known to be _________
19 / 50
19. The technique, adopted by a salesperson that an offer is limited, so as to force the consumer to make a quicker decision, and therefore less time evaluating alternatives is ……..............
20 / 50
20. The five generic cross-functional CRM processes does not include……...............
21 / 50
21. The ……... CRM processes at the customer-facing level does not include relationship
22 / 50
22. Customer retention approaches in customer relationship management does not include adding managerial ……….
23 / 50
23. Amount of time between recognition that an order needs to be placed and when it arrives in the store and is ready for sale
24 / 50
24. _________ is defined as those that CRM information must be accessible for recognizing and contacting them in the company.
25 / 50
25. Price promotion tactics does not include………...........
26 / 50
26. This is an approach to selling goods and services in which a prospect explicitly agrees in advance to receive marketing information. ____ marketing
27 / 50
27. __________ focused is not an advantage of a customer-focused business approach
28 / 50
28. While absorption costing stresses…….. cost
29 / 50
29. The duties of a CRM Manager includes only…….. with other departments
30 / 50
30. CRM primary processes includes _________
31 / 50
31. This is an approach to selling goods and services in which a prospect explicitly agrees in advance to receive marketing information.____ accuracy and the right space
32 / 50
32. Retailers use two types of buying systems known as _______
33 / 50
33. The relationship between cost-pricing in retailing is ________
34 / 50
34. The era of _________ was basically an era of shortages in economies.
35 / 50
35. Whole cluster of benefits when company promises to deliver through its market offering is called ____
36 / 50
36. Marginal costing of products means __________
37 / 50
37. This is an arrangement in which a company outsources some of its functions to an application service provider (ASP); ____ CRM
38 / 50
38. CRM successful implementation steps does not include……….
39 / 50
39. CRM horizontal processes refer to the cross-functional processes such as Product …….............
40 / 50
40. The rallying point for successful mark-up pricing according to Gabor is hinged on evaluation of cost and…..............
41 / 50
41. GMROI is ______________
42 / 50
42. This is a central point in an enterprise from which all customer contacts are managed; ____ centre
43 / 50
43. ___________ is the tool that helps a project manager to keep CRM project on track
44 / 50
44. The extent to which an interaction varies from and builds upon the preceding stream of buyer–seller interactions is known as Interaction …………..
45 / 50
45. ____________ is not an aspect of customer relationship management
46 / 50
The integration of business processes from end user through original suppliers that provides products, services, and information that add value to customers is _________
47 / 50
47. ___________ process is not a CRM process
48 / 50
48. Customer retention approaches in customer relationship management does not include adding ……….
49 / 50
49. The number of different merchandising categories within a store or department is called ________
50 / 50
50. Task management helps to assign tasks and execution in the following areas except ___________
Restart quiz
Rate this quiz
