ATTENTION:
Kindly note that you will be presented with 50 questions randomized from the NOUN question bank. Make sure to take the quiz multiple times so you can get familiar with the questions and answers, as new questions are randomized in each attempt.
Good luck!
MKT206
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1. Price promotion tactics does not include………...........
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2. __________ focused is not an advantage of a customer-focused business approach
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3. For a prudent retailer who _______is desirous of profit, it is recommended that….costing should be utilized
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4. The three CRM processes at the customer-facing level do not include relationship………
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5. This is the processing of data about customers and their relationship with the enterprise in order to improve the enterprise’s future ____ policy in place
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6. The two options opened to retailers on costing is marginal costing and __________
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The integration of business processes from end user through original suppliers that provides products, services, and information that add value to customers is _________
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8. Which of these people do not benefit from retail audit?
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9. CRM successful implementation steps do not include………...............
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10. ___________ process is not a CRM process
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11. When a loyal customer has repetitive requirement of the same product, such customers may be described as……… loyal
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12. Customer retention approaches in customer relationship management does not include adding managerial ……….
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13. This is an arrangement in which a company outsources some of its functions to an application service provider (ASP); ____ CRM
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14. The part of the supply chain process that plans, implements, and controls the efficient, effective flow and storage of goods, services, and related information from the point of origin to the point of consumption in order to meet customers’ requirements is _________
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15. ____________ is not an aspect of customer relationship management
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16. The international chain WalMart is particularly known to be _________
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17. According to Kotler, general widespread agreement can only be arrived at based on these factors-demand, cost and ________
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18. CRM delivery processes include………. management
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19. The ……... CRM processes at the customer-facing level does not include relationship
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20. The second step towards the implementation of CRM is Program ……....................
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21. The technique adopted by a salesperson that an offer is limited, so as to force the consumer to make a quicker decision, and therefore less time evaluating alternatives is ……................
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22. The technique, adopted by a salesperson that an offer is limited, so as to force the consumer to make a quicker decision, and therefore less time evaluating alternatives is ……..............
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23. The era of _________ was basically an era of shortages in economies.
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24. Once you have identified a CRM system that is suitable for your organization and selected a project manager to oversee the process, the next step is Contract and ……….............
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25. The relationship between cost-pricing in retailing is ________
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26. ___________ is the tool that helps a project manager to keep CRM project on track
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27. All of the following are advantages of High Inventory Turnover except _________
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28. CRM horizontal processes refer to the cross-functional processes such as Product …….............
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29. ____ modelling; in data mining, this is a technique used to predict future behavior and anticipate the consequences of change.
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30. When you delegate responsibility, you have to delegate ________
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31. Marginal costing of products means __________
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32. This is a systematic approach to the gathering, consolidation, and processing of consumer data that is maintained in a company’s databases ____ marketing
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33. Inventory used to guard retailer when vendor does not get merchandise to you on time is __________
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34. The rallying point for successful mark-up pricing according to Gabor is hinged on evaluation of cost and…..............
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35. Decision roles in consumer behaviour does not include ………
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36. The general factors affecting retailing pricing decisions is categorized into ______
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37. The duties of a CRM Manager includes only…….. with other departments
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38. Customer retention approaches in customer relationship management does not include adding ……….
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39. While absorption costing stresses…….. cost
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40. Retailers use two types of buying systems known as _______
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41. CRM successful implementation steps does not include……….
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42. Whole cluster of benefits when company promises to deliver through its market offering is called ____
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43. The extent to which an interaction varies from and builds upon the preceding stream of buyer–seller interactions is known as Interaction …………..
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44. CRM primary processes includes _________
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45. _________ is defined as those that CRM information must be accessible for recognizing and contacting them in the company.
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46. External factor which affect pricing decisions of a retailing outlet is ________
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47. The number of different merchandising categories within a store or department is called ________
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48. This is an approach to selling goods and services in which a prospect explicitly agrees in advance to receive marketing information.____ accuracy and the right space
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49. Task management helps to assign tasks and execution in the following areas except ___________
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50. Amount of time between recognition that an order needs to be placed and when it arrives in the store and is ready for sale
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