ATTENTION:
Kindly note that you will be presented with 50 questions randomized from the NOUN question bank. Make sure to take the quiz multiple times so you can get familiar with the questions and answers, as new questions are randomized in each attempt.
Good luck!
MKT206
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1. Once you have identified a CRM system that is suitable for your organization and selected a project manager to oversee the process, the next step is Contract and ……….............
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2. Customer retention approaches in customer relationship management does not include adding managerial ……….
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3. This is an approach to selling goods and services in which a prospect explicitly agrees in advance to receive marketing information.____ accuracy and the right space
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4. This is the processing of data about customers and their relationship with the enterprise in order to improve the enterprise’s future ____ policy in place
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5. Marginal costing of products means __________
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6. Price promotion tactics does not include………...........
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7. The rallying point for successful mark-up pricing according to Gabor is hinged on evaluation of cost and…..............
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8. Which of these people do not benefit from retail audit?
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9. The part of the supply chain process that plans, implements, and controls the efficient, effective flow and storage of goods, services, and related information from the point of origin to the point of consumption in order to meet customers’ requirements is _________
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10. Amount of time between recognition that an order needs to be placed and when it arrives in the store and is ready for sale
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11. External factor which affect pricing decisions of a retailing outlet is ________
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12. The three CRM processes at the customer-facing level do not include relationship………
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13. ___________ process is not a CRM process
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14. This is an arrangement in which a company outsources some of its functions to an application service provider (ASP); ____ CRM
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15. The number of different merchandising categories within a store or department is called ________
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16. ____ modelling; in data mining, this is a technique used to predict future behavior and anticipate the consequences of change.
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17. _________ is defined as those that CRM information must be accessible for recognizing and contacting them in the company.
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18. GMROI is ______________
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19. Customer retention approaches in customer relationship management does not include adding ……….
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20. The extent to which an interaction varies from and builds upon the preceding stream of buyer–seller interactions is known as Interaction …………..
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21. Retailers use two types of buying systems known as _______
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22. Inventory used to guard retailer when vendor does not get merchandise to you on time is __________
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23. ___________ is the tool that helps a project manager to keep CRM project on track
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24. CRM horizontal processes refer to the cross-functional processes such as Product …….............
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25. All of the following are advantages of High Inventory Turnover except _________
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26. The ……... CRM processes at the customer-facing level does not include relationship
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27. The relationship between cost-pricing in retailing is ________
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28. While absorption costing stresses…….. cost
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29. This is an approach to selling goods and services in which a prospect explicitly agrees in advance to receive marketing information. ____ marketing
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30. Decision roles in consumer behaviour does not include ………
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31. CRM primary processes includes _________
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32. The international chain WalMart is particularly known to be _________
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33. CRM successful implementation steps does not include……….
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34. The technique, adopted by a salesperson that an offer is limited, so as to force the consumer to make a quicker decision, and therefore less time evaluating alternatives is ……..............
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35. When a loyal customer has repetitive requirement of the same product, such customers may be described as……… loyal
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36. This is a central point in an enterprise from which all customer contacts are managed; ____ centre
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37. The five generic cross-functional CRM processes does not include……...............
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38. The general factors affecting retailing pricing decisions is categorized into ______
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39. The duties of a CRM Manager includes only…….. with other departments
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40. The second step towards the implementation of CRM is Program ……....................
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41. Price promotion tactics does not include ……… increase
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42. ____________ is not an aspect of customer relationship management
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43. The technique adopted by a salesperson that an offer is limited, so as to force the consumer to make a quicker decision, and therefore less time evaluating alternatives is ……................
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44. This is a systematic approach to the gathering, consolidation, and processing of consumer data that is maintained in a company’s databases ____ marketing
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45. Whole cluster of benefits when company promises to deliver through its market offering is called ____
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46. CRM successful implementation steps do not include………...............
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47. __________ focused is not an advantage of a customer-focused business approach
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48. CRM delivery processes include………. management
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49. In an Internet context, this is the practice of tailoring Web pages to individual users’ characteristics or preferences. ____
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50. The era of _________ was basically an era of shortages in economies.
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