MKT206

1. The number of different merchandising categories within a store or department is called ________

2. CRM successful implementation steps does not include……….

3. This is a central point in an enterprise from which all customer contacts are managed; ____ centre

4. This is the processing of data about customers and their relationship with the enterprise in order to improve the enterprise’s future ____ policy in place

5. Marginal costing of products means __________

6. When a loyal customer has repetitive requirement of the same product, such customers may be described as……… loyal

7. The duties of a CRM Manager includes only…….. with other departments

8. CRM delivery processes include………. management

9. The technique, adopted by a salesperson that an offer is limited, so as to force the consumer to make a quicker decision, and therefore less time evaluating alternatives is ……..............

10. ____ modelling; in data mining, this is a technique used to predict future behavior and anticipate the consequences of change.

11. Once you have identified a CRM system that is suitable for your organization and selected a project manager to oversee the process, the next step is Contract and ……….............

The integration of business processes from end user through original suppliers that provides products, services, and information that add value to customers
is _________

13. Retailers use two types of buying systems known as _______

14. The two options opened to retailers on costing is marginal costing and __________

15. ____________ is not an aspect of customer relationship management

16. CRM successful implementation steps do not include………...............

17. External factor which affect pricing decisions of a retailing outlet is ________

18. The extent to which an interaction varies from and builds upon the preceding stream of buyer–seller interactions is known as Interaction …………..

19. Which of these people do not benefit from retail audit?

20. The rallying point for successful mark-up pricing according to Gabor is hinged on evaluation of cost and…..............

21. __________ focused is not an advantage of a customer-focused business approach

22. The ……... CRM processes at the customer-facing level does not include relationship

23. The international chain WalMart is particularly known to be _________

24. ___________ process is not a CRM process

25. _________ is defined as those that CRM information must be accessible for recognizing and contacting them in the company.

26. Customer retention approaches in customer relationship management does not include adding managerial ……….

27. The five generic cross-functional CRM processes does not include……...............

28. The general factors affecting retailing pricing decisions is categorized into ______

29. The relationship between cost-pricing in retailing is ________

30. In an Internet context, this is the practice of tailoring Web pages to individual users’ characteristics or preferences. ____

31. This is an approach to selling goods and services in which a prospect explicitly agrees in advance to receive marketing information. ____ marketing

32. Customer retention approaches in customer relationship management does not include adding ……….

33. Decision roles in consumer behaviour does not include ………

34. Price promotion tactics does not include………...........

35. While absorption costing stresses…….. cost

36. GMROI is ______________

37. Inventory used to guard retailer when vendor does not get merchandise to you on time is __________

38. This is a systematic approach to the gathering, consolidation, and processing of consumer data that is maintained in a company’s databases ____ marketing

39. CRM primary processes includes _________

40. The three CRM processes at the customer-facing level do not include relationship………

41. CRM horizontal processes refer to the cross-functional processes such as Product …….............

42. All of the following are advantages of High Inventory Turnover except _________

43. The part of the supply chain process that plans, implements, and controls the efficient, effective flow and storage of goods, services, and related information from the point of origin to the point of consumption in order to meet customers’ requirements is _________

44. Whole cluster of benefits when company promises to deliver through its market offering is called ____

45. This is an arrangement in which a company outsources some of its functions to an application service provider (ASP); ____ CRM

46. Task management helps to assign tasks and execution in the following areas except ___________

47. When you delegate responsibility, you have to delegate ________

48. ___________ is the tool that helps a project manager to keep CRM project on track

49. Amount of time between recognition that an order needs to be placed and when it arrives in the store and is ready for sale

50. According to Kotler, general widespread agreement can only be arrived at based on these factors-demand, cost and ________