MKT206

1. While absorption costing stresses…….. cost

2. Which of these people do not benefit from retail audit?

3. This is an approach to selling goods and services in which a prospect explicitly agrees in advance to receive marketing information. ____ marketing

4. The general factors affecting retailing pricing decisions is categorized into ______

5. CRM successful implementation steps do not include………...............

6. Task management helps to assign tasks and execution in the following areas except ___________

7. This is an arrangement in which a company outsources some of its functions to an application service provider (ASP); ____ CRM

8. When a loyal customer has repetitive requirement of the same product, such customers may be described as……… loyal

9. Customer retention approaches in customer relationship management does not include adding ……….

10. The two options opened to retailers on costing is marginal costing and __________

11. _________ is defined as those that CRM information must be accessible for recognizing and contacting them in the company.

12. ____________ is not an aspect of customer relationship management

13. CRM primary processes includes _________

14. Whole cluster of benefits when company promises to deliver through its market offering is called ____

15. The international chain WalMart is particularly known to be _________

16. According to Kotler, general widespread agreement can only be arrived at based on these factors-demand, cost and ________

17. The ……... CRM processes at the customer-facing level does not include relationship

18. Marginal costing of products means __________

19. This is the processing of data about customers and their relationship with the enterprise in order to improve the enterprise’s future ____ policy in place

20. ___________ process is not a CRM process

21. The second step towards the implementation of CRM is Program ……....................

22. Price promotion tactics does not include ……… increase

23. External factor which affect pricing decisions of a retailing outlet is ________

24. ___________ is the tool that helps a project manager to keep CRM project on track

25. The number of different merchandising categories within a store or department is called ________

26. The relationship between cost-pricing in retailing is ________

27. When you delegate responsibility, you have to delegate ________

The integration of business processes from end user through original suppliers that provides products, services, and information that add value to customers
is _________

29. The three CRM processes at the customer-facing level do not include relationship………

30. __________ focused is not an advantage of a customer-focused business approach

31. The extent to which an interaction varies from and builds upon the preceding stream of buyer–seller interactions is known as Interaction …………..

32. The duties of a CRM Manager includes only…….. with other departments

33. The five generic cross-functional CRM processes does not include……...............

34. In an Internet context, this is the practice of tailoring Web pages to individual users’ characteristics or preferences. ____

35. CRM horizontal processes refer to the cross-functional processes such as Product …….............

36. This is a systematic approach to the gathering, consolidation, and processing of consumer data that is maintained in a company’s databases ____ marketing

37. ____ modelling; in data mining, this is a technique used to predict future behavior and anticipate the consequences of change.

38. Price promotion tactics does not include………...........

39. GMROI is ______________

40. Inventory used to guard retailer when vendor does not get merchandise to you on time is __________

41. For a prudent retailer who _______is desirous of profit, it is recommended that….costing should be utilized

42. The technique adopted by a salesperson that an offer is limited, so as to force the consumer to make a quicker decision, and therefore less time evaluating alternatives is ……................

43. The technique, adopted by a salesperson that an offer is limited, so as to force the consumer to make a quicker decision, and therefore less time evaluating alternatives is ……..............

44. Once you have identified a CRM system that is suitable for your organization and selected a project manager to oversee the process, the next step is Contract and ……….............

45. Amount of time between recognition that an order needs to be placed and when it arrives in the store and is ready for sale

46. CRM delivery processes include………. management

47. Customer retention approaches in customer relationship management does not include adding managerial ……….

48. Decision roles in consumer behaviour does not include ………

49. The part of the supply chain process that plans, implements, and controls the efficient, effective flow and storage of goods, services, and related information from the point of origin to the point of consumption in order to meet customers’ requirements is _________

50. This is an approach to selling goods and services in which a prospect explicitly agrees in advance to receive marketing information.____ accuracy and the right space