MKT205

1. ______theory is made up of physiological, safety or security, social affiliation, esteem and self- actualization needs),

____________is a pattern of living adopted by an individual.

_______________concept believes that organizations, while focusing on consumer satisfaction, should reconcile such objective with social and environmental considerations. 

The term financial services become more prevalent in the United States partly as a result of the Gramm Leach-Bliley Act of the late ____, which enabled different types of companies operating in the U.S financial services industry at that time to merge. 

5. There are ______ steps in decision-making model.

6. _______is a process of creating, maintaining and enhancing strong value added relationships with customers and other stockholders.

7. _____is the type of partner(s) who take active part in the formation, financing and management of the business.

8. The ______concept holds that consumers would favour products that are available and highly affordable.

_______________ is defined as anything that has the capacity to produce the satisfaction use or perhaps, the profit desired by the customer”.

Marketing came into Nigeria banks after ____ not in form of application of the marketing concepts but inform of advertising and after promotional concepts. 

11. There are ______functions in marketing

12. _________theory is made up of motivator factors and hygiene factors

13. _________is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational goals.

14. ______states that disinterest in the formal economy reflects the status of Nigeria's policies and tax regime, which have long been deemed detrimental to the growth of viable enterprises.

15. A _______is that who is active in the affairs of the business but not known to the public as a partner

______________ refers to a short-term arrangement where both the buyer and seller have an interest in providing a more satisfying exchange. 

_________ is the creation, development and delivery of products and services that satisfy the needs and wants of the customer, at a profit.

18. ______ is the document that regulates the activities of the partnership business.

___________concept believes that consumers can be induced to buy more through various sales stimulating devices. 

Financial institutions because it has the same nature of service must be creative and ___________ to market needs.

21. Capitalization of income, method of valuation is the procedure for determining the ____

22. _______is the type of structure much pronounced in the military organisation where scalar principle is practiced.

__________is defined as the act or process of growth, progress and improvement within a physical setting.

24. Toyota and Honda companies use the ________concept for their brands of cars for Nigeria markets.

Financial services are the economic services providers by the ________.

The source of new product can either be internal or ______________.

_____________________is defined as the process by which marketing plans are developed for products. 

 ________ function is to provide logistics that delivers the products cost-efficiency on a timely basis. 

29. A _____is a credit granted to any business organisation with a view to defer payment for the goods received for a specific period of time.

30. _________is an organisation where some specialist functions have developed.

____________is used when a new product is introduced into a market in which there are no competitors. 

32. ________ provides value for the people involved in the organisation

__________ differentiation is often adopted when a company is faced with competition. 

34. A high level of Literacy rate is a major condition in _____________marketing

35. ________partner is not involved in managing of the business and doesn’t receive salary

36. _______is an association of two to twenty persons carrying on a business in common with the view of making profit

37. ______is an individual who is known to the public as a partner but who does not take active part in the management of the firm.

38. _________stated that capitalization deals with the capital structure of a business in relation to the amount of equity, its composition and changes in it.

39. ____defines strategic planning as a disciplined effort to produce fundamental decisions and actions that shape and guide what an organization is, what it does, and why it does it, with a focus on the future.

40. _________is made up of the share contribution of members plus the reserves of all types, undistributed profits and the members’ entrance fees

Since no company can operate in every market and satisfy every need, there is need for market ________________. 

Mass marketing can also be referred to as ____________ marketing

43. In _____ the marketer offers one product or uses one blend of marketing mix to serve the whole market.

44. Koce (2009) defined__________ as the obligation (of managers) to pursue the policies, to make decisions, or to follow lines of action which are desirable in terms of objectives and values of our society.

45. Financial institutions are most often described as being ________ in nature.

46. The _________concept holds that the key achieving organizational goals consists in determining the needs and wants of target markets and delivering the desired satisfactions more effectively and efficiently than competitors

Services often cannot be separated from their__________. 

 ________________ should be done in such a way that the brand name must attract the attention of customers.

____________ is defined as those activities, benefits, or satisfactions which are offered services for sale, or are provided in connection with the sales of goods. 

50. _________consists of members’ deposits, loan from cooperative banks, loan from government and trading credits.