MKT205

1. _________is any act or performance that one party can offer to another that is essentially intangible and does not result in the ownership of anything. Its production may or may not be tied to a physical product.

2. ______theory is made up of physiological, safety or security, social affiliation, esteem and self- actualization needs),

_______________concept believes that organizations, while focusing on consumer satisfaction, should reconcile such objective with social and environmental considerations. 

4. Koce (2009) defined__________ as the obligation (of managers) to pursue the policies, to make decisions, or to follow lines of action which are desirable in terms of objectives and values of our society.

Services often cannot be separated from their__________. 

6. The ______concept holds that consumers would favour products that are available and highly affordable.

7. There are ______functions in marketing

Mass marketing can also be referred to as ____________ marketing

 ________ function is to provide logistics that delivers the products cost-efficiency on a timely basis. 

____________ is defined as those activities, benefits, or satisfactions which are offered services for sale, or are provided in connection with the sales of goods. 

11. ______ is the document that regulates the activities of the partnership business.

____________is a pattern of living adopted by an individual.

__________ differentiation is often adopted when a company is faced with competition. 

14. Hornby (2006) defined __________as the process or stimulating the interest of people to do something

15. A _______is that who is active in the affairs of the business but not known to the public as a partner

16. _________is an organisation where some specialist functions have developed.

17. The _________concept holds that the key achieving organizational goals consists in determining the needs and wants of target markets and delivering the desired satisfactions more effectively and efficiently than competitors

18. Toyota and Honda companies use the ________concept for their brands of cars for Nigeria markets.

_____________________is defined as the process by which marketing plans are developed for products. 

20. _________is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational goals.

 ________________ should be done in such a way that the brand name must attract the attention of customers.

_______________ is defined as anything that has the capacity to produce the satisfaction use or perhaps, the profit desired by the customer”.

Marketing came into Nigeria banks after ____ not in form of application of the marketing concepts but inform of advertising and after promotional concepts. 

The first step in the marketing process is ________

___________ is concerned principally with making the product available at the desired time and place. 

26. A high level of Literacy rate is a major condition in _____________marketing

27. _________consists of members’ deposits, loan from cooperative banks, loan from government and trading credits.

28. In _____ the marketer offers one product or uses one blend of marketing mix to serve the whole market.

___________concept believes that consumers can be induced to buy more through various sales stimulating devices. 

30. There are ______ steps in decision-making model.

31. ________partner is not involved in managing of the business and doesn’t receive salary

32. ________ provides value for the people involved in the organisation

33. The three core areas of corporate strategy are strategic analysis, strategic development and ______

__________is defined as the act or process of growth, progress and improvement within a physical setting.

35. ______states that disinterest in the formal economy reflects the status of Nigeria's policies and tax regime, which have long been deemed detrimental to the growth of viable enterprises.

36. _______is a process of creating, maintaining and enhancing strong value added relationships with customers and other stockholders.

37. ________aims at dividing a large heterogeneous market into homogenous groups or segments, and developing a marketing mix that will appeal directly and efficiently to buyers in each.

_________ is the creation, development and delivery of products and services that satisfy the needs and wants of the customer, at a profit.

The source of new product can either be internal or ______________.

40. In _______ segmentation consumers are grouped according to variables such as age, sex, marital status, income, education, occupation, race, religion.

 _____________ concept indicates that consumers are primarily interested in product quality, and know the quality and feature differences amongst the competing products. 

______________ refers to a short-term arrangement where both the buyer and seller have an interest in providing a more satisfying exchange. 

43. Capitalization of income, method of valuation is the procedure for determining the ____

44. A _____is a credit granted to any business organisation with a view to defer payment for the goods received for a specific period of time.

45. The ________concept holds that consumers, if left alone will ordinarily not buy enough of the organization’s products

46. _________theory is made up of motivator factors and hygiene factors

47. _____is the type of partner(s) who take active part in the formation, financing and management of the business.

Financial services are the economic services providers by the ________.

49. Financial institutions are most often described as being ________ in nature.

50. _________stated that capitalization deals with the capital structure of a business in relation to the amount of equity, its composition and changes in it.