MKT205

______________ refers to a short-term arrangement where both the buyer and seller have an interest in providing a more satisfying exchange. 

2. _________theory is made up of motivator factors and hygiene factors

The term financial services become more prevalent in the United States partly as a result of the Gramm Leach-Bliley Act of the late ____, which enabled different types of companies operating in the U.S financial services industry at that time to merge. 

Services often cannot be separated from their__________. 

 _____________ concept indicates that consumers are primarily interested in product quality, and know the quality and feature differences amongst the competing products. 

6. _______is an association of two to twenty persons carrying on a business in common with the view of making profit

7. There are ______functions in marketing

8. There are ______ steps in decision-making model.

9. _______is the type of structure much pronounced in the military organisation where scalar principle is practiced.

10. The ________concept holds that consumers, if left alone will ordinarily not buy enough of the organization’s products

11. _____is the type of partner(s) who take active part in the formation, financing and management of the business.

____________ is defined as those activities, benefits, or satisfactions which are offered services for sale, or are provided in connection with the sales of goods. 

13. _________stated that capitalization deals with the capital structure of a business in relation to the amount of equity, its composition and changes in it.

_________ is the creation, development and delivery of products and services that satisfy the needs and wants of the customer, at a profit.

Since no company can operate in every market and satisfy every need, there is need for market ________________. 

___________ is concerned principally with making the product available at the desired time and place. 

17. _________is any act or performance that one party can offer to another that is essentially intangible and does not result in the ownership of anything. Its production may or may not be tied to a physical product.

____________is a pattern of living adopted by an individual.

Financial services are the economic services providers by the ________.

_______________ is defined as anything that has the capacity to produce the satisfaction use or perhaps, the profit desired by the customer”.

21. The _________concept holds that the key achieving organizational goals consists in determining the needs and wants of target markets and delivering the desired satisfactions more effectively and efficiently than competitors

__________is defined as the act or process of growth, progress and improvement within a physical setting.

23. Toyota and Honda companies use the ________concept for their brands of cars for Nigeria markets.

24. ______states that disinterest in the formal economy reflects the status of Nigeria's policies and tax regime, which have long been deemed detrimental to the growth of viable enterprises.

25. In _____ the marketer offers one product or uses one blend of marketing mix to serve the whole market.

26. ________aims at dividing a large heterogeneous market into homogenous groups or segments, and developing a marketing mix that will appeal directly and efficiently to buyers in each.

27. ______is an individual who is known to the public as a partner but who does not take active part in the management of the firm.

28. Financial institutions are most often described as being ________ in nature.

29. A high level of Literacy rate is a major condition in _____________marketing

 ________ function is to provide logistics that delivers the products cost-efficiency on a timely basis. 

31. ____defines strategic planning as a disciplined effort to produce fundamental decisions and actions that shape and guide what an organization is, what it does, and why it does it, with a focus on the future.

32. _________is an organisation where some specialist functions have developed.

Marketing came into Nigeria banks after ____ not in form of application of the marketing concepts but inform of advertising and after promotional concepts. 

_____________________is defined as the process by which marketing plans are developed for products. 

35. _________is made up of the share contribution of members plus the reserves of all types, undistributed profits and the members’ entrance fees

 ________________ should be done in such a way that the brand name must attract the attention of customers.

37. _______is a process of creating, maintaining and enhancing strong value added relationships with customers and other stockholders.

38. A _____is a credit granted to any business organisation with a view to defer payment for the goods received for a specific period of time.

The first step in the marketing process is ________

40. ______ is the document that regulates the activities of the partnership business.

__________ differentiation is often adopted when a company is faced with competition. 

42. The three core areas of corporate strategy are strategic analysis, strategic development and ______

Mass marketing can also be referred to as ____________ marketing

 A firm that uses ___________ sets a price only slightly higher than the cost of the product. 

___________concept believes that consumers can be induced to buy more through various sales stimulating devices. 

46. The ______concept holds that consumers would favour products that are available and highly affordable.

47. Capitalization of income, method of valuation is the procedure for determining the ____

_______________concept believes that organizations, while focusing on consumer satisfaction, should reconcile such objective with social and environmental considerations. 

49. ________ provides value for the people involved in the organisation

50. In _______ segmentation consumers are grouped according to variables such as age, sex, marital status, income, education, occupation, race, religion.