MKT205

1. _________stated that capitalization deals with the capital structure of a business in relation to the amount of equity, its composition and changes in it.

2. The ______concept holds that consumers would favour products that are available and highly affordable.

3. _________is made up of the share contribution of members plus the reserves of all types, undistributed profits and the members’ entrance fees

 A firm that uses ___________ sets a price only slightly higher than the cost of the product. 

5. Toyota and Honda companies use the ________concept for their brands of cars for Nigeria markets.

6. ________ provides value for the people involved in the organisation

 ________________ should be done in such a way that the brand name must attract the attention of customers.

8. _________is any act or performance that one party can offer to another that is essentially intangible and does not result in the ownership of anything. Its production may or may not be tied to a physical product.

9. _______is an association of two to twenty persons carrying on a business in common with the view of making profit

Financial institutions because it has the same nature of service must be creative and ___________ to market needs.

11. Financial institutions are most often described as being ________ in nature.

____________is used when a new product is introduced into a market in which there are no competitors. 

_______________concept believes that organizations, while focusing on consumer satisfaction, should reconcile such objective with social and environmental considerations. 

14. ______theory is made up of physiological, safety or security, social affiliation, esteem and self- actualization needs),

Financial services are the economic services providers by the ________.

16. Koce (2009) defined__________ as the obligation (of managers) to pursue the policies, to make decisions, or to follow lines of action which are desirable in terms of objectives and values of our society.

17. ________partner is not involved in managing of the business and doesn’t receive salary

Services often cannot be separated from their__________. 

19. _________is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational goals.

Mass marketing can also be referred to as ____________ marketing

21. _______is the type of structure much pronounced in the military organisation where scalar principle is practiced.

22. The ________concept holds that consumers, if left alone will ordinarily not buy enough of the organization’s products

23. In _______ segmentation consumers are grouped according to variables such as age, sex, marital status, income, education, occupation, race, religion.

24. _______is a process of creating, maintaining and enhancing strong value added relationships with customers and other stockholders.

The first step in the marketing process is ________

___________concept believes that consumers can be induced to buy more through various sales stimulating devices. 

27. ______states that disinterest in the formal economy reflects the status of Nigeria's policies and tax regime, which have long been deemed detrimental to the growth of viable enterprises.

The source of new product can either be internal or ______________.

29. ________aims at dividing a large heterogeneous market into homogenous groups or segments, and developing a marketing mix that will appeal directly and efficiently to buyers in each.

30. In _____ the marketer offers one product or uses one blend of marketing mix to serve the whole market.

Since no company can operate in every market and satisfy every need, there is need for market ________________. 

__________is defined as the act or process of growth, progress and improvement within a physical setting.

33. A _______is that who is active in the affairs of the business but not known to the public as a partner

34. There are ______ steps in decision-making model.

____________is a pattern of living adopted by an individual.

36. A high level of Literacy rate is a major condition in _____________marketing

37. _________consists of members’ deposits, loan from cooperative banks, loan from government and trading credits.

The term financial services become more prevalent in the United States partly as a result of the Gramm Leach-Bliley Act of the late ____, which enabled different types of companies operating in the U.S financial services industry at that time to merge. 

39. The three core areas of corporate strategy are strategic analysis, strategic development and ______

 _____________ concept indicates that consumers are primarily interested in product quality, and know the quality and feature differences amongst the competing products. 

41. ______ is the document that regulates the activities of the partnership business.

___________ is concerned principally with making the product available at the desired time and place. 

______________ refers to a short-term arrangement where both the buyer and seller have an interest in providing a more satisfying exchange. 

_____________________is defined as the process by which marketing plans are developed for products. 

__________ differentiation is often adopted when a company is faced with competition. 

____________ is defined as those activities, benefits, or satisfactions which are offered services for sale, or are provided in connection with the sales of goods. 

47. A _____is a credit granted to any business organisation with a view to defer payment for the goods received for a specific period of time.

48. Capitalization of income, method of valuation is the procedure for determining the ____

49. ______is an individual who is known to the public as a partner but who does not take active part in the management of the firm.

50. Hornby (2006) defined __________as the process or stimulating the interest of people to do something