MKT205

1. The three core areas of corporate strategy are strategic analysis, strategic development and ______

2. Financial institutions are most often described as being ________ in nature.

 ________ function is to provide logistics that delivers the products cost-efficiency on a timely basis. 

Services often cannot be separated from their__________. 

_______________concept believes that organizations, while focusing on consumer satisfaction, should reconcile such objective with social and environmental considerations. 

6. ______states that disinterest in the formal economy reflects the status of Nigeria's policies and tax regime, which have long been deemed detrimental to the growth of viable enterprises.

Financial services are the economic services providers by the ________.

8. In _______ segmentation consumers are grouped according to variables such as age, sex, marital status, income, education, occupation, race, religion.

9. _________is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational goals.

10. _______is a process of creating, maintaining and enhancing strong value added relationships with customers and other stockholders.

11. _____is the type of partner(s) who take active part in the formation, financing and management of the business.

The term financial services become more prevalent in the United States partly as a result of the Gramm Leach-Bliley Act of the late ____, which enabled different types of companies operating in the U.S financial services industry at that time to merge. 

Marketing came into Nigeria banks after ____ not in form of application of the marketing concepts but inform of advertising and after promotional concepts. 

______________ refers to a short-term arrangement where both the buyer and seller have an interest in providing a more satisfying exchange. 

15. A high level of Literacy rate is a major condition in _____________marketing

16. _________stated that capitalization deals with the capital structure of a business in relation to the amount of equity, its composition and changes in it.

Financial institutions because it has the same nature of service must be creative and ___________ to market needs.

18. There are ______ steps in decision-making model.

Since no company can operate in every market and satisfy every need, there is need for market ________________. 

20. ________partner is not involved in managing of the business and doesn’t receive salary

__________is defined as the act or process of growth, progress and improvement within a physical setting.

22. _______is the type of structure much pronounced in the military organisation where scalar principle is practiced.

23. Toyota and Honda companies use the ________concept for their brands of cars for Nigeria markets.

24. ______theory is made up of physiological, safety or security, social affiliation, esteem and self- actualization needs),

25. ______ is the document that regulates the activities of the partnership business.

26. ________ provides value for the people involved in the organisation

 A firm that uses ___________ sets a price only slightly higher than the cost of the product. 

____________ is defined as those activities, benefits, or satisfactions which are offered services for sale, or are provided in connection with the sales of goods. 

29. ________aims at dividing a large heterogeneous market into homogenous groups or segments, and developing a marketing mix that will appeal directly and efficiently to buyers in each.

30. _________theory is made up of motivator factors and hygiene factors

____________is a pattern of living adopted by an individual.

32. _______is an association of two to twenty persons carrying on a business in common with the view of making profit

33. In _____ the marketer offers one product or uses one blend of marketing mix to serve the whole market.

_______________ is defined as anything that has the capacity to produce the satisfaction use or perhaps, the profit desired by the customer”.

_____________________is defined as the process by which marketing plans are developed for products. 

36. _________is any act or performance that one party can offer to another that is essentially intangible and does not result in the ownership of anything. Its production may or may not be tied to a physical product.

___________ is concerned principally with making the product available at the desired time and place. 

The first step in the marketing process is ________

39. Capitalization of income, method of valuation is the procedure for determining the ____

40. The ______concept holds that consumers would favour products that are available and highly affordable.

 ________________ should be done in such a way that the brand name must attract the attention of customers.

42. _________consists of members’ deposits, loan from cooperative banks, loan from government and trading credits.

Mass marketing can also be referred to as ____________ marketing

 _____________ concept indicates that consumers are primarily interested in product quality, and know the quality and feature differences amongst the competing products. 

_________ is the creation, development and delivery of products and services that satisfy the needs and wants of the customer, at a profit.

46. The ________concept holds that consumers, if left alone will ordinarily not buy enough of the organization’s products

47. Hornby (2006) defined __________as the process or stimulating the interest of people to do something

____________is used when a new product is introduced into a market in which there are no competitors. 

The source of new product can either be internal or ______________.

50. _________is an organisation where some specialist functions have developed.