MKT205

1. _________consists of members’ deposits, loan from cooperative banks, loan from government and trading credits.

2. Hornby (2006) defined __________as the process or stimulating the interest of people to do something

3. _________is an organisation where some specialist functions have developed.

____________is used when a new product is introduced into a market in which there are no competitors. 

Financial institutions because it has the same nature of service must be creative and ___________ to market needs.

6. The ______concept holds that consumers would favour products that are available and highly affordable.

7. _________is any act or performance that one party can offer to another that is essentially intangible and does not result in the ownership of anything. Its production may or may not be tied to a physical product.

____________is a pattern of living adopted by an individual.

9. ______states that disinterest in the formal economy reflects the status of Nigeria's policies and tax regime, which have long been deemed detrimental to the growth of viable enterprises.

10. ______ is the document that regulates the activities of the partnership business.

11. In _____ the marketer offers one product or uses one blend of marketing mix to serve the whole market.

_______________concept believes that organizations, while focusing on consumer satisfaction, should reconcile such objective with social and environmental considerations. 

The first step in the marketing process is ________

______________ refers to a short-term arrangement where both the buyer and seller have an interest in providing a more satisfying exchange. 

15. There are ______functions in marketing

16. _________is made up of the share contribution of members plus the reserves of all types, undistributed profits and the members’ entrance fees

 A firm that uses ___________ sets a price only slightly higher than the cost of the product. 

18. ________partner is not involved in managing of the business and doesn’t receive salary

19. Capitalization of income, method of valuation is the procedure for determining the ____

Mass marketing can also be referred to as ____________ marketing

21. Toyota and Honda companies use the ________concept for their brands of cars for Nigeria markets.

22. A _____is a credit granted to any business organisation with a view to defer payment for the goods received for a specific period of time.

__________ differentiation is often adopted when a company is faced with competition. 

The source of new product can either be internal or ______________.

25. The _________concept holds that the key achieving organizational goals consists in determining the needs and wants of target markets and delivering the desired satisfactions more effectively and efficiently than competitors

 _____________ concept indicates that consumers are primarily interested in product quality, and know the quality and feature differences amongst the competing products. 

27. The ________concept holds that consumers, if left alone will ordinarily not buy enough of the organization’s products

28. ____defines strategic planning as a disciplined effort to produce fundamental decisions and actions that shape and guide what an organization is, what it does, and why it does it, with a focus on the future.

29. In _______ segmentation consumers are grouped according to variables such as age, sex, marital status, income, education, occupation, race, religion.

30. ______is an individual who is known to the public as a partner but who does not take active part in the management of the firm.

31. A high level of Literacy rate is a major condition in _____________marketing

___________ is concerned principally with making the product available at the desired time and place. 

33. There are ______ steps in decision-making model.

34. _______is an association of two to twenty persons carrying on a business in common with the view of making profit

35. Koce (2009) defined__________ as the obligation (of managers) to pursue the policies, to make decisions, or to follow lines of action which are desirable in terms of objectives and values of our society.

____________ is defined as those activities, benefits, or satisfactions which are offered services for sale, or are provided in connection with the sales of goods. 

37. _________theory is made up of motivator factors and hygiene factors

38. _______is a process of creating, maintaining and enhancing strong value added relationships with customers and other stockholders.

39. Financial institutions are most often described as being ________ in nature.

40. ________aims at dividing a large heterogeneous market into homogenous groups or segments, and developing a marketing mix that will appeal directly and efficiently to buyers in each.

__________is defined as the act or process of growth, progress and improvement within a physical setting.

 ________ function is to provide logistics that delivers the products cost-efficiency on a timely basis. 

Marketing came into Nigeria banks after ____ not in form of application of the marketing concepts but inform of advertising and after promotional concepts. 

44. _______is the type of structure much pronounced in the military organisation where scalar principle is practiced.

45. _____is the type of partner(s) who take active part in the formation, financing and management of the business.

46. ________ provides value for the people involved in the organisation

47. The three core areas of corporate strategy are strategic analysis, strategic development and ______

Services often cannot be separated from their__________. 

49. _________is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational goals.

Financial services are the economic services providers by the ________.