MKT205

Financial institutions because it has the same nature of service must be creative and ___________ to market needs.

2. _______is an association of two to twenty persons carrying on a business in common with the view of making profit

3. There are ______functions in marketing

4. ______ is the document that regulates the activities of the partnership business.

Since no company can operate in every market and satisfy every need, there is need for market ________________. 

___________ is concerned principally with making the product available at the desired time and place. 

7. Capitalization of income, method of valuation is the procedure for determining the ____

8. The ________concept holds that consumers, if left alone will ordinarily not buy enough of the organization’s products

9. A _______is that who is active in the affairs of the business but not known to the public as a partner

The first step in the marketing process is ________

11. _________consists of members’ deposits, loan from cooperative banks, loan from government and trading credits.

12. ______theory is made up of physiological, safety or security, social affiliation, esteem and self- actualization needs),

13. ______is an individual who is known to the public as a partner but who does not take active part in the management of the firm.

____________is used when a new product is introduced into a market in which there are no competitors. 

__________ differentiation is often adopted when a company is faced with competition. 

Mass marketing can also be referred to as ____________ marketing

The source of new product can either be internal or ______________.

18. ____defines strategic planning as a disciplined effort to produce fundamental decisions and actions that shape and guide what an organization is, what it does, and why it does it, with a focus on the future.

____________ is defined as those activities, benefits, or satisfactions which are offered services for sale, or are provided in connection with the sales of goods. 

20. ________aims at dividing a large heterogeneous market into homogenous groups or segments, and developing a marketing mix that will appeal directly and efficiently to buyers in each.

 ________ function is to provide logistics that delivers the products cost-efficiency on a timely basis. 

22. Financial institutions are most often described as being ________ in nature.

23. _________is made up of the share contribution of members plus the reserves of all types, undistributed profits and the members’ entrance fees

The term financial services become more prevalent in the United States partly as a result of the Gramm Leach-Bliley Act of the late ____, which enabled different types of companies operating in the U.S financial services industry at that time to merge. 

_____________________is defined as the process by which marketing plans are developed for products. 

 ________________ should be done in such a way that the brand name must attract the attention of customers.

27. Koce (2009) defined__________ as the obligation (of managers) to pursue the policies, to make decisions, or to follow lines of action which are desirable in terms of objectives and values of our society.

_______________ is defined as anything that has the capacity to produce the satisfaction use or perhaps, the profit desired by the customer”.

29. _________is an organisation where some specialist functions have developed.

__________is defined as the act or process of growth, progress and improvement within a physical setting.

______________ refers to a short-term arrangement where both the buyer and seller have an interest in providing a more satisfying exchange. 

32. There are ______ steps in decision-making model.

33. _________stated that capitalization deals with the capital structure of a business in relation to the amount of equity, its composition and changes in it.

Marketing came into Nigeria banks after ____ not in form of application of the marketing concepts but inform of advertising and after promotional concepts. 

35. _______is a process of creating, maintaining and enhancing strong value added relationships with customers and other stockholders.

36. _________is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational goals.

37. Hornby (2006) defined __________as the process or stimulating the interest of people to do something

38. _____is the type of partner(s) who take active part in the formation, financing and management of the business.

_______________concept believes that organizations, while focusing on consumer satisfaction, should reconcile such objective with social and environmental considerations. 

40. The three core areas of corporate strategy are strategic analysis, strategic development and ______

Services often cannot be separated from their__________. 

_________ is the creation, development and delivery of products and services that satisfy the needs and wants of the customer, at a profit.

43. The _________concept holds that the key achieving organizational goals consists in determining the needs and wants of target markets and delivering the desired satisfactions more effectively and efficiently than competitors

Financial services are the economic services providers by the ________.

45. A _____is a credit granted to any business organisation with a view to defer payment for the goods received for a specific period of time.

____________is a pattern of living adopted by an individual.

47. A high level of Literacy rate is a major condition in _____________marketing

48. In _______ segmentation consumers are grouped according to variables such as age, sex, marital status, income, education, occupation, race, religion.

49. _______is the type of structure much pronounced in the military organisation where scalar principle is practiced.

50. In _____ the marketer offers one product or uses one blend of marketing mix to serve the whole market.