ATTENTION:
Kindly note that you will be presented with 50 questions randomized from the NOUN question bank. Make sure to take the quiz multiple times so you can get familiar with the questions and answers, as new questions are randomized in each attempt.
Good luck!
MKT108
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1. __________is the statistical study of human population and its distribution characteristics.
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2. ________ products generally involve high value purchases and competitive bidding based on price competition.
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3. Marketing is also concerned with product _______and design since a product must suit the needs and wants of the consumer.
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4. Kotler (1984) states that for exchange to take place, it must satisfy _____ number of conditions
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5. _______ is used to refer to the various intermediaries who help in moving the product from the producer to the consumer
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6. The Auxiliary Function of Marketing consists of Marketing Finance, Risk Bearing and __________
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7. _________ are in charge of transfer of ownership on the channel of distribution.
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8. Marketing evolves from this last approach to acquiring products i.e. _____.
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9. Marketing Finance, Risk bearing and Market Information are all part of the ________ function.
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10. Most new and recently introduced goods can be classified as __________ goods.
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11. The following are the part of the four main pillars of the marketing concept, except; ________
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12. __________is concerned with setting certain standards/ levels to accomplish the produced goods.
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13. In ___________segmentation, buyers are divided into groups on the basis of their knowledge of, attitude toward, use of, or response to a product.
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14. There are ________ distinct product life cycle stages:
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15. Strategic planning looks beyond immediate circumstances, trying to __________ market conditions five or ten years into the future.
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16. ___________ are merchant middlemen that take title to the goods they sold.
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17. Financing is made up of a number of _______ known as marketing functions.
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18. __________are wants for specific products that are backed up by an ability and willingness to buy them.
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19. ________ is necessary when two or more parties have unsatisfied wants
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20. _________take physical possession of the goods they trade with.
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21. ______ defined marketing as a total system of business activities designed to plan, price, promote and distribute want-satisfying goods and services to present and potential customers
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22. ________are major capital items that form the main assets of the production firms.
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23. ________marketing involves the launch of the new product in one or a few geographical areas chosen to representative of its intended market.
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24. _______ is the only element in the marketing mix that produces revenue.
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25. Research is necessary but a lot of……………………. are reluctant to engage in international research
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26. Transportation is part of the _________ function of marketing.
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27. Ultimate consumers buy goods or services for their own personal or household use, and are satisfied strictly non-_____wants.
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28. One major objective of international research is to discover new _______ opportunities.
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29. Marketing channels can be described by the number of ________ involved.
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30. __________form the major parts of the finished items.
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31. __________ goods are those bought by individuals and organizations for further processing a business.
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32. Marketing research is the first step taken by any ……………………... before investing his money in business
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33. ___________ are products that consumers insist on having.
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34. __________ behaviour is hardly traceable to only one characteristic.
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35. The __________ concept rests on four main pillars
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36. _________are the people/devices that inform, persuade and stimulate the buyer at any point of the buying process.
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37. ______ marketing planning in an organization leads to the preparation of an annual marketing plan
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38. _______ concept holds that a pure marketing concept overlooks possible conflicts between short-run consumer wants and long-run consumer welfare
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39. __________ goods are bought by final consumers for personal consumption.
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40. The social approach focuses on the _________ created by various marketing activities and institutions.
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41. The following are the main interests of managerial marketers, except; _________
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42. Product planning and development are part of the __________ function in marketing.
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43. Financing is made up of a number of _______ known as marketing functions.
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44. There are __________ number of participants in the buying process.
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45. _________decides on the level of stock to hold and the quantity to buy and which stores will carry various lines.
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46. The agent middlemen that are usually large institutions with marketing facilities are called _________
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47. There are important differences between ultimate _______and industrial users, their ways and means of purchasing differs considerably.
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48. A company's marketing ______ often operates within the framework of forces, which constitutes the system's environment
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49. _________approach focuses on particular classes of products.
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50. __________ is the part of the buying merchandise which is resold in the same form without physical changes made on them.
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