ATTENTION:
Kindly note that you will be presented with 50 questions randomized from the NOUN question bank. Make sure to take the quiz multiple times so you can get familiar with the questions and answers, as new questions are randomized in each attempt.
Good luck!
MKT108
1 / 50
1. The _______ planning process rests on two important concepts.
2 / 50
2. __________are wants for specific products that are backed up by an ability and willingness to buy them.
3 / 50
3. __________is the statistical study of human population and its distribution characteristics.
4 / 50
4. __________form the major parts of the finished items.
5 / 50
5. ________ are types of industrial goods that form part of finished items such as shirts, radio and batteries for cars.
6 / 50
6. ______ marketing planning in an organization leads to the preparation of an annual marketing plan
7 / 50
7. _________ are in charge of transfer of ownership on the channel of distribution.
8 / 50
8. _________take physical possession of the goods they trade with.
9 / 50
9. ___________ are products that consumers insist on having.
10 / 50
10. _______ is used to refer to the various intermediaries who help in moving the product from the producer to the consumer
11 / 50
11. Most new and recently introduced goods can be classified as __________ goods.
12 / 50
12. ________are major capital items that form the main assets of the production firms.
13 / 50
13. Marketing is also concerned with product _______and design since a product must suit the needs and wants of the consumer.
14 / 50
14. ________concept holds that consumers will favour products that offer the most quality.
15 / 50
15. ______ defined marketing as a total system of business activities designed to plan, price, promote and distribute want-satisfying goods and services to present and potential customers
16 / 50
16. Marketing evolves from this last approach to acquiring products i.e. _____.
17 / 50
17. Marketing Finance, Risk bearing and Market Information are all part of the ________ function.
18 / 50
18. Product planning and development are part of the __________ function in marketing.
19 / 50
19. The Auxiliary Function of Marketing consists of Marketing Finance, Risk Bearing and __________
20 / 50
20. ________ is necessary when two or more parties have unsatisfied wants
21 / 50
21. The following are the main interests of managerial marketers, except; _________
22 / 50
22. _______ concept holds that a pure marketing concept overlooks possible conflicts between short-run consumer wants and long-run consumer welfare
23 / 50
23. ________ is one of the oldest marketing philosophies/concepts that guide's sellers.
24 / 50
24. ________ products generally involve high value purchases and competitive bidding based on price competition.
25 / 50
25. __________ goods are bought by final consumers for personal consumption.
26 / 50
26. The following are the part of the four main pillars of the marketing concept, except; ________
27 / 50
27. __________ is the part of the buying merchandise which is resold in the same form without physical changes made on them.
28 / 50
28. ________marketing involves the launch of the new product in one or a few geographical areas chosen to representative of its intended market.
29 / 50
29. Marketing channels can be described by the number of ________ involved.
30 / 50
30. ___________is a state of felt deprivation.
31 / 50
31. The agent middlemen that are usually large institutions with marketing facilities are called _________
32 / 50
32. Marketing research is the first step taken by any ……………………... before investing his money in business
33 / 50
33. _______ is the only element in the marketing mix that produces revenue.
34 / 50
34. Kotler (1984) states that for exchange to take place, it must satisfy _____ number of conditions
35 / 50
35. Strategic planning looks beyond immediate circumstances, trying to __________ market conditions five or ten years into the future.
36 / 50
36. _________are the people/devices that inform, persuade and stimulate the buyer at any point of the buying process.
37 / 50
37. _________decides on the level of stock to hold and the quantity to buy and which stores will carry various lines.
38 / 50
38. __________ behaviour is hardly traceable to only one characteristic.
39 / 50
39. The social approach focuses on the _________ created by various marketing activities and institutions.
40 / 50
40. __________is concerned with setting certain standards/ levels to accomplish the produced goods.
41 / 50
41. Transportation is part of the _________ function of marketing.
42 / 50
42. A company's marketing ______ often operates within the framework of forces, which constitutes the system's environment
43 / 50
43. Financing is made up of a number of _______ known as marketing functions.
44 / 50
44. There are ________ distinct product life cycle stages:
45 / 50
45. ___________ are merchant middlemen that take title to the goods they sold.
46 / 50
46. There are __________ number of participants in the buying process.
47 / 50
47. Financing is made up of a number of _______ known as marketing functions.
48 / 50
48. The __________ concept rests on four main pillars
49 / 50
49. There are important differences between ultimate _______and industrial users, their ways and means of purchasing differs considerably.
50 / 50
50. Ultimate consumers buy goods or services for their own personal or household use, and are satisfied strictly non-_____wants.
Restart quiz
Rate this quiz
