ATTENTION:
Kindly note that you will be presented with 50 questions randomized from the NOUN question bank. Make sure to take the quiz multiple times so you can get familiar with the questions and answers, as new questions are randomized in each attempt.
Good luck!
MKT108
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1. A company's marketing ______ often operates within the framework of forces, which constitutes the system's environment
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2. Strategic planning looks beyond immediate circumstances, trying to __________ market conditions five or ten years into the future.
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3. Product planning and development are part of the __________ function in marketing.
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4. __________are wants for specific products that are backed up by an ability and willingness to buy them.
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5. The __________ concept rests on four main pillars
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6. ________ are types of industrial goods that form part of finished items such as shirts, radio and batteries for cars.
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7. Transportation is part of the _________ function of marketing.
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8. Most new and recently introduced goods can be classified as __________ goods.
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9. Kotler (1984) states that for exchange to take place, it must satisfy _____ number of conditions
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10. _________approach focuses on particular classes of products.
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11. ________ products generally involve high value purchases and competitive bidding based on price competition.
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12. Marketing Finance, Risk bearing and Market Information are all part of the ________ function.
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13. The _______ planning process rests on two important concepts.
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14. __________is concerned with setting certain standards/ levels to accomplish the produced goods.
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15. Financing is made up of a number of _______ known as marketing functions.
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16. Ultimate consumers buy goods or services for their own personal or household use, and are satisfied strictly non-_____wants.
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17. There are ________ distinct product life cycle stages:
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18. ________ is necessary when two or more parties have unsatisfied wants
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19. Financing is made up of a number of _______ known as marketing functions.
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20. __________is the statistical study of human population and its distribution characteristics.
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21. ________ is one of the oldest marketing philosophies/concepts that guide's sellers.
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22. ______ marketing planning in an organization leads to the preparation of an annual marketing plan
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23. Marketing evolves from this last approach to acquiring products i.e. _____.
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24. The social approach focuses on the _________ created by various marketing activities and institutions.
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25. __________ behaviour is hardly traceable to only one characteristic.
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26. _________take physical possession of the goods they trade with.
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27. The following are the main interests of managerial marketers, except; _________
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28. _______ is the only element in the marketing mix that produces revenue.
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29. In ___________segmentation, buyers are divided into groups on the basis of their knowledge of, attitude toward, use of, or response to a product.
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30. _________ are in charge of transfer of ownership on the channel of distribution.
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31. ________are major capital items that form the main assets of the production firms.
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32. The Auxiliary Function of Marketing consists of Marketing Finance, Risk Bearing and __________
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33. __________form the major parts of the finished items.
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34. Research is necessary but a lot of……………………. are reluctant to engage in international research
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35. One major objective of international research is to discover new _______ opportunities.
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36. ___________ are products that consumers insist on having.
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37. __________ goods are those bought by individuals and organizations for further processing a business.
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38. ________concept holds that consumers will favour products that offer the most quality.
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39. There are __________ number of participants in the buying process.
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40. _________are the people/devices that inform, persuade and stimulate the buyer at any point of the buying process.
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41. ________marketing involves the launch of the new product in one or a few geographical areas chosen to representative of its intended market.
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42. _______ concept holds that a pure marketing concept overlooks possible conflicts between short-run consumer wants and long-run consumer welfare
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43. _________decides on the level of stock to hold and the quantity to buy and which stores will carry various lines.
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44. ___________is a state of felt deprivation.
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45. There are important differences between ultimate _______and industrial users, their ways and means of purchasing differs considerably.
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46. _______ is used to refer to the various intermediaries who help in moving the product from the producer to the consumer
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47. The agent middlemen that are usually large institutions with marketing facilities are called _________
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48. __________ is the part of the buying merchandise which is resold in the same form without physical changes made on them.
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49. ___________ are merchant middlemen that take title to the goods they sold.
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50. The following are the part of the four main pillars of the marketing concept, except; ________
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