ATTENTION:
Kindly note that you will be presented with 50 questions randomized from the NOUN question bank. Make sure to take the quiz multiple times so you can get familiar with the questions and answers, as new questions are randomized in each attempt.
Good luck!
MKT108
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1. __________ goods are bought by final consumers for personal consumption.
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2. Research is necessary but a lot of……………………. are reluctant to engage in international research
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3. The agent middlemen that are usually large institutions with marketing facilities are called _________
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4. __________form the major parts of the finished items.
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5. Marketing research is the first step taken by any ……………………... before investing his money in business
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6. ________concept holds that consumers will favour products that offer the most quality.
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7. There are important differences between ultimate _______and industrial users, their ways and means of purchasing differs considerably.
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8. __________are wants for specific products that are backed up by an ability and willingness to buy them.
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9. ________are major capital items that form the main assets of the production firms.
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10. ________marketing involves the launch of the new product in one or a few geographical areas chosen to representative of its intended market.
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11. _________take physical possession of the goods they trade with.
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12. Transportation is part of the _________ function of marketing.
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13. Ultimate consumers buy goods or services for their own personal or household use, and are satisfied strictly non-_____wants.
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14. __________ behaviour is hardly traceable to only one characteristic.
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15. The __________ concept rests on four main pillars
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16. _________decides on the level of stock to hold and the quantity to buy and which stores will carry various lines.
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17. A company's marketing ______ often operates within the framework of forces, which constitutes the system's environment
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18. There are __________ number of participants in the buying process.
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19. ______ defined marketing as a total system of business activities designed to plan, price, promote and distribute want-satisfying goods and services to present and potential customers
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20. ________ are types of industrial goods that form part of finished items such as shirts, radio and batteries for cars.
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21. The social approach focuses on the _________ created by various marketing activities and institutions.
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22. Marketing is also concerned with product _______and design since a product must suit the needs and wants of the consumer.
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23. ________ is one of the oldest marketing philosophies/concepts that guide's sellers.
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24. _______ is used to refer to the various intermediaries who help in moving the product from the producer to the consumer
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25. ________ is necessary when two or more parties have unsatisfied wants
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26. _________are the people/devices that inform, persuade and stimulate the buyer at any point of the buying process.
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27. There are ________ distinct product life cycle stages:
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28. Product planning and development are part of the __________ function in marketing.
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29. The following are the main interests of managerial marketers, except; _________
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30. _______ concept holds that a pure marketing concept overlooks possible conflicts between short-run consumer wants and long-run consumer welfare
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31. Marketing Finance, Risk bearing and Market Information are all part of the ________ function.
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32. ___________ are products that consumers insist on having.
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33. Kotler (1984) states that for exchange to take place, it must satisfy _____ number of conditions
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34. In ___________segmentation, buyers are divided into groups on the basis of their knowledge of, attitude toward, use of, or response to a product.
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35. ______ marketing planning in an organization leads to the preparation of an annual marketing plan
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36. __________is the statistical study of human population and its distribution characteristics.
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37. The _______ planning process rests on two important concepts.
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38. Financing is made up of a number of _______ known as marketing functions.
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39. __________is concerned with setting certain standards/ levels to accomplish the produced goods.
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40. _________ are in charge of transfer of ownership on the channel of distribution.
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41. ___________is a state of felt deprivation.
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42. _______ is the only element in the marketing mix that produces revenue.
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43. __________ is the part of the buying merchandise which is resold in the same form without physical changes made on them.
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44. Strategic planning looks beyond immediate circumstances, trying to __________ market conditions five or ten years into the future.
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45. _________approach focuses on particular classes of products.
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46. Marketing evolves from this last approach to acquiring products i.e. _____.
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47. ________ products generally involve high value purchases and competitive bidding based on price competition.
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48. Financing is made up of a number of _______ known as marketing functions.
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49. The Auxiliary Function of Marketing consists of Marketing Finance, Risk Bearing and __________
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50. Most new and recently introduced goods can be classified as __________ goods.
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