MKT108

1. ________ is one of the oldest marketing philosophies/concepts that guide's sellers.

2. The _______ planning process rests on two important concepts.

3. ______ defined marketing as a total system of business activities designed to plan, price, promote and distribute want-satisfying goods and services to present and potential customers

4. _________approach focuses on particular classes of products.

5. ________concept holds that consumers will favour products that offer the most quality.

6. The social approach focuses on the _________ created by various marketing activities and institutions.

7. _________are the people/devices that inform, persuade and stimulate the buyer at any point of the buying process.

8. Kotler (1984) states that for exchange to take place, it must satisfy _____ number of conditions

9. __________ is the part of the buying merchandise which is resold in the same form without physical changes made on them.

10. __________form the major parts of the finished items.

11. Marketing research is the first step taken by any ……………………... before investing his money in business

12. Marketing Finance, Risk bearing and Market Information are all part of the ________ function.

13. ________are major capital items that form the main assets of the production firms.

14. __________are wants for specific products that are backed up by an ability and willingness to buy them.

15. __________is the statistical study of human population and its distribution characteristics.

16. There are important differences between ultimate _______and industrial users, their ways and means of purchasing differs considerably.

17. ______ marketing planning in an organization leads to the preparation of an annual marketing plan

18. ___________ are products that consumers insist on having.

19. ________marketing involves the launch of the new product in one or a few geographical areas chosen to representative of its intended market.

20. __________is concerned with setting certain standards/ levels to accomplish the produced goods.

21. The __________ concept rests on four main pillars

22. Financing is made up of a number of _______ known as marketing functions.

23. There are ________ distinct product life cycle stages:

24. In ___________segmentation, buyers are divided into groups on the basis of their knowledge of, attitude toward, use of, or response to a product.

25. Marketing evolves from this last approach to acquiring products i.e. _____.

26. Product planning and development are part of the __________ function in marketing.

27. ________ are types of industrial goods that form part of finished items such as shirts, radio and batteries for cars.

28. _________take physical possession of the goods they trade with.

29. __________ goods are those bought by individuals and organizations for further processing a business.

30. The following are the main interests of managerial marketers, except; _________

31. Transportation is part of the _________ function of marketing.

32. _______ concept holds that a pure marketing concept overlooks possible conflicts between short-run consumer wants and long-run consumer welfare

33. Marketing channels can be described by the number of ________ involved.

34. The Auxiliary Function of Marketing consists of Marketing Finance, Risk Bearing and __________

35. _______ is used to refer to the various intermediaries who help in moving the product from the producer to the consumer

36. Most new and recently introduced goods can be classified as __________ goods.

37. The agent middlemen that are usually large institutions with marketing facilities are called _________

38. The following are the part of the four main pillars of the marketing concept, except; ________

39. _________decides on the level of stock to hold and the quantity to buy and which stores will carry various lines.

40. __________ behaviour is hardly traceable to only one characteristic.

41. ________ is necessary when two or more parties have unsatisfied wants

42. __________ goods are bought by final consumers for personal consumption.

43. Research is necessary but a lot of……………………. are reluctant to engage in international research

44. Marketing is also concerned with product _______and design since a product must suit the needs and wants of the consumer.

45. One major objective of international research is to discover new _______ opportunities.

46. Ultimate consumers buy goods or services for their own personal or household use, and are satisfied strictly non-_____wants.

47. _________ are in charge of transfer of ownership on the channel of distribution.

48. There are __________ number of participants in the buying process.

49. ________ products generally involve high value purchases and competitive bidding based on price competition.

50. _______ is the only element in the marketing mix that produces revenue.