MAC213

The purpose of
experimental research
include all but one of
these________

Communication Research
is necessary for the
advancement of
Professionalism. True OR
False?

The Focus Group research
method is also referred to
as

One characteristic of Mass
Media research is
sensationalism. True OR
False?

Indexes are constructed at
a
level of measurement

Which of these is not
method for conducting
communication research?
__________

The importance of taking
samples to study an entire
population is necessary for
the following reasons
except_________

Which is not a single
subject experiment
design___________

One advantage of the
stratified random sample
includes___________

The demerits of
experimental research is
not one of these_________

A research proposal is
otherwise known as:

Primary Sources of data
are not required for some
types of research. True OR
False?

Focus Group Discussion is
base on understanding
people’s

The major communication
research methods are
Experimental, Content
Analysis and

The Focus Group research
method is also referred to
as__________

Focus Group interview
helps to find
out___________

A common characteristic of
Cohort Analysis
is__________

The pillar upon which any
research work is built is
research questions. True
OR False?

A
states a predicted
relationship between two or
more variables/concepts

Areas to which the media
scientific method are
applied include all but
one:_____________

sample is reliance on
available subjects

The weakest form of
measurement is known as
the

Convenience sampling is
also called all but one of
these_________

For a survey to be valid, a
very high return rate is
required. True OR False

Survey research is a nonexperimental, descriptive
research___________

The Research method that
increases the likelihood of
obtaining samples that are
representative of the
population is

Literature review serves the
following purpose
except________

The advantage of
laboratory experiments
does not include one of the
following
options:_________

One of the advantages of a
cohort research is that it
is__________

Phenomenology is a
approach that investigates
an individual’s or groups’
perception of reality as the
researcher constructs it.
True OR False?

A topic may be
researchable if__________

In an attempt to locate
participants who are hard to
find, in which the
populations include people
such as drug addicts and
homeless people,
sampling is used.

The First type of Content
Analysis was published in
1743 to determine the
content of__________

One is not the purpose of
survey
research____________

Is Ethnography a qualitative
or quantitative research
design?

The use of interview is one
of the tools employed in
survey research. True/false

A sampling frame is a
document or record that
contains all the items or
objects in a
of study

Fish out the odd
characteristic of
research_________

Content analysis
is________

One disadvantages of
panel study
is______________

Which of these does not
describe the survey
research_________

A group of people who
share a common
characteristics at a point in
time is called___________

A research proposal is an
outline prepared
by_________

44. The opposite of variable is

The semantic differential
scale assesses the extent
of the subject's
with items where the
response for each item is
shown on a continuum

When was The “5Ws & H”
communication model was
propounded ? The
year_______

Observational research is
based on things seen. True
OR False?

A variable has only one
attribute and does not
change in value. True OR
False?

Stages of media research
development include all
except:___________

Is an ideal that seeks to
explain the relationship
between the independent
and dependent variables