MAC211

The social responsibility
press theory came into
existence in

President Buhari yesterday
received a letter from US
president-elect, Donald
Trump pledging support of
America to Nigeria. Their
exchange of letters
exemplifies

A breakdown in
communication as a result
of message not being
adapted to its receiver is
______

The diffusion of innovation
theory is otherwise called

The basic assumption of
the normative theories is

____ theory of the media
views that individual
audience as capable of
either to accept or reject
mass media messages or
information

Communication is dynamic.
This means ______

Authoritarian system
controls the media through
the following
means_______

Communication theories try
to
what happens in
communication process

In communication process
______ invariably controls
communication

Communication theorists try
to ______ what happens in
communication process

The original four press
theories include all but one
in the list________

Bernard Cohen (1994)
proposes that the central
function of theory is to
______

A theory is a statement that
purports to account for or
characterize some
phenomena is associated
with

The decoder of message in
communication process
sometimes perform the
same role as the

Bran G. Wilson divided
barriers to effective
communication into
parts

In the democratic
participant media system
individuals and minorities
have right of
to the media

An objective evaluation of
identified data is ______

The basic assumption of
the play theory is

“Anything about the world
which strikes us as odd or
otherwise in need of
explanation” is an example
of theories solving
problem

A good theory should have
the following attributes
except____________

The type of communication
in which information flows
from UPPER level of
management to the
LOWER level is known as

An objective evaluation of
identified data is

The definition of mass
communication as the
spreading of a message to
an extended mass
audience through rapid
means of reproduction and
distribution at a relatively
inexpensive cost to the
customer is associated with

Theories can be used to
address these type of
problems except
one_______

A theory is a statement that
purports to account for or
characterize some
phenomena is associated
with _____

Cell phones can be
classified under
type of media

The media serve as
watchman for societies.
This media role is otherwise
referred to as

Libertarian media theory in
______in the ______
century

Communication process is
an ADDITIVE process
because________

Nigeria media system
operates ______ type of
normative theory of the
press

The period in time in which
focus was based on the
idea that mass media have
corrupting influences that
undermine the social order
that ‘average’ people are
defenceless against
influence of mass media is
______

______ explains the
changing ways of
communication and media
use in traditional and
modern societies

People seek out and
remember information that
provides cognitive support
for their pre-existing
attitudes is the notion
underlying
theory

Bernard Cohen (1994)
proposes that the central
function of theory is to

The often most
controversial aspect of
communication is the

A love letter from a friend is
so thrilling that you read
and do not understand
parts of the message as
result of overwhelming joy.
This an example of
barrier to communication

The often most
controversial aspect of
communication is the
______

“to whom” in Lasswell’s
paradigm refers to ______

The following are
characteristics of mass
communication audience
except______

The media serve as
watchman for societies.
This media role is otherwise
referred to as ______

The following are what a
researcher can research on
under media analysis
except______

The following according to
Folarin (2002) are attributes
of communication
except_____

The audience analysis of a
researcher under
‘demographics’ include all
except one______

A breakdown in
communication as a result
of message not being
adapted to its receiver is

The use of eye contact in
discussion is
____________

The following are criticisms
against the media of mass
communication
except______

Cognitive Dissonance
Theory and social identity
theory are good examples
of
theories

Communication between
National Open University of
Nigeria and ministry of
education can be classified
under ______

McLuhan views every new
form of ‘media innovation’
to be an extension of some