MAC211




Category: MAC211

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ATTENTION:

Kindly note that you will be presented with 50 questions randomized from the NOUN question bank. Make sure to take the quiz multiple times so you can get familiar with the questions and answers, as new questions are randomized in each attempt.

Good luck!


MAC211

1 / 50

1.

Communication process is
an ADDITIVE process
because

2 / 50

2.

The social responsibility
press theory came into
existence in

3 / 50

3.

A good theory should be
able to generate new
hypotheses which will
expand the horizon of
knowledge explains ______
attribute of theory

4 / 50

4.

Bernard Cohen (1994)
proposes that the central
function of theory is to

5 / 50

5.

Communication is dynamic.
This means ______

6 / 50

6.

______is communication
through use of space

7 / 50

7.

A breakdown in
communication as a result
of message not being
adapted to its receiver is

8 / 50

8.

A breakdown in
communication as a result
of message not being
adapted to its receiver is
______

9 / 50

9.

are the signs and symbols
that give expression to
content

10 / 50

10.

The often most
controversial aspect of
communication is the

11 / 50

11.

The media serve as
watchman for societies.
This media role is otherwise
referred to as ______

12 / 50

12.

The diffusion of innovation
theory is otherwise called

13 / 50

13.

Nigeria media system
operates ______ type of
normative theory of the
press

14 / 50

14.

Theory presupposes that
audience members actively
seek out the mass media to
satisfy individual needs

15 / 50

15.

Cell phones can be
classified under
type of media

16 / 50

16.

“There is nothing as
practical as a good theory.”
This statement is
associated with

17 / 50

17.

A love letter from a friend is
so thrilling that you read
and do not understand
parts of the message as
result of overwhelming joy.
This an example of
barrier to communication

18 / 50

18.

The selective theory of
media effect include all but
one of these______

19 / 50

19.

Cognitive Dissonance
Theory and social identity
theory are good examples
of
theories

20 / 50

20.

The Hypodermic Needle
theory states that mass
media

21 / 50

21.

Innovation decisions as a
five process according to
Rogers include knowledge,
persuasion, decision,
confirmation and

22 / 50

22.

A good theory should have
the following attributes
except____________

23 / 50

23.

The mass information
society was based on all
the following assumptions
except_______

24 / 50

24.

Communication process is
an ADDITIVE process
because________

25 / 50

25.

Bran G. Wilson divided
barriers to effective
communication into ______
parts

26 / 50

26.

“The process of exchanging
mutually understood
symbols” is the definition of
communication according
to

27 / 50

27.

The definition of mass
communication as the
spreading of a message to
an extended mass
audience through rapid
means of reproduction and
distribution at a relatively
inexpensive cost to the
customer is associated with

28 / 50

28.

The period in time in which
focus was based on the
idea that mass media have
corrupting influences that
undermine the social order
that ‘average’ people are
defenceless against
influence of mass media is
______

29 / 50

29.

theory focuses on the
Western media domination
of global mass
communication

30 / 50

30.

In communication process
invariably controls
communication

31 / 50

31.

The use of eye contact in
discussion is
____________

32 / 50

32.

The original four press
theories include all but one
in the list________

33 / 50

33.

Sydney Head (1976)
suggest that the term mass
communication must imply
all but one in the list_____

34 / 50

34.

Anonymity of the mass
media audience means

35 / 50

35.

The long-term effect of
communication on the
audience is ____________

36 / 50

36.

Framing and priming
theories are good examples
theories

37 / 50

37.

____ theory of the media
views that individual
audience as capable of
either to accept or reject
mass media messages or
information

38 / 50

38.

All but one in the list is not
context of
communication_______

39 / 50

39.

McLuhan views every new
form of ‘media innovation’
to be an extension of some

40 / 50

40.

A theory is a statement that
purports to account for or
characterize some
phenomena is associated
with

41 / 50

41.

In which media system is
the press regarded as the
‘forth estate of the realm’

42 / 50

42.

“Anything about the world
which strikes us as odd or
otherwise in need of
explanation” is an example
of theories solving
problem

43 / 50

43.

All except one in list is not
an approach to the study of
mass communication
theory

44 / 50

44.

Research and theory are
closely related through

45 / 50

45.

In mass communication,
communication is mostly
one way______

46 / 50

46.

‘The medium is the
message’ is the postulation
of McLuhan (1964). It is
now associated with and is
an underlying principle of
theory

47 / 50

47.

“to whom” in Lasswell’s
paradigm refers to ______

48 / 50

48.

The exponents of
authoritarian theory are
Hegel
,

49 / 50

49.

Communication theories try
to
what happens in
communication process

50 / 50

50.

The three general
categories of
communication include all
but one in the list ________

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