MAC211

Theory presupposes that
audience members actively
seek out the mass media to
satisfy individual needs

theory views the mass
media as the ‘mirror’ of the
society

“Anything about the world
which strikes us as odd or
otherwise in need of
explanation” is an example
of theories solving
problem

Katz, Blumler and
Gurevitch summaries the
uses and gratification
theory in
component models

Bernard Cohen (1994)
proposes that the central
function of theory is to

In mass communication,
communication is mostly
one way______

In communication process
______ invariably controls
communication

The decoder of message in
communication process
sometimes perform the
same role as the

The first stage in the
formulation of theory is
______

“to whom” in Lasswell’s
paradigm refers to ______

All except one in list is not
an approach to the study of
mass communication
theory

The collective impact of
mass media contents on
individual members of the
society together defines the
development of
society______

13. There is nothing as practical as a good theory.” This statement is associated with _______

In communication process
invariably controls
communication

Communication is dynamic.
This means Communication
is evolving, it improves with
time and

In mass communication,
communication is mostly
one way. TRUE OR FALSE

The Hypodermic Needle
theory states that mass
media

The diffusion of innovation
theory is otherwise called

The period in time in which
focus was based on the
idea that mass media have
corrupting influences that
undermine the social order
that ‘average’ people are
defenceless against
influence of mass media is
______

The long-term effect of
communication on the
audience is ____________

Communication effects can
be permanent or
immediate, delayed or

A theory is a statement that
purports to account for or
characterize some
phenomena is associated
with _____

______ model of
communication finds
relevance in the believe
that the mass media have
the capacity to influence
people’s thought, behaviour
and action

Theory guilds and
simulates research, while
research ______ and
______ theory

Three examples of SENSE
THEORIES are Medium
theory

“Anything about the world
which strikes us as odd or
otherwise in need of
explanation” is an example
of theories solving
____________ problem

Theories perform all but
one of these functions
_______

Democratic participant and
the Development media
theories were adopted by
_______

are the signs and symbols
that give expression to
content

‘The medium is the
message’ is the postulation
of McLuhan (1964). It is
now associated with and is
an underlying principle of
theory

In the democratic
participant media system
individuals and minorities
have right of
to the media

The often most
controversial aspect of
communication is the
______

The mass information
society was based on all
the following assumptions
except_______

____ theory of the media
views that individual
audience as capable of
either to accept or reject
mass media messages or
information

“There is nothing as
practical as a good theory.”
This statement is credited
to
and which year

President Buhari yesterday
received a letter from US
president-elect, Donald
Trump pledging support of
America to Nigeria. Their
exchange of letters typifies
______

The dependency theory
was originally proposed by

______ explains the
changing ways of
communication and media
use in traditional and
modern societies

“ Says what” in Lasswell’s
paradigm refers to

Both source and receiver
are purposive
communicators because
both of them have some

Communication is dynamic.
This means ______

The hypodermic needle
theory is also known as

Communication theorists try
to ______ what happens in
communication process

Communication process is
an ADDITIVE process
because________

Communication is complex.
This implies that
communication is______

Anything about the world
which strikes us as odd or
otherwise in need of
explanation” is an example
of theories solving
problem

The mass media are more
likely to
existing attitudes and
lifestyles of members of the
audience, than change
them

‘The medium is the
message’ is the postulation
of McLuhan (1964). It is
now associated with and is
an underlying principle of
theory

All but one in the list is not
context of
communication_______

Authoritarian system
controls the media through
the following
means_______