ATTENTION:
Kindly note that you will be presented with 50 questions randomized from the NOUN question bank. Make sure to take the quiz multiple times so you can get familiar with the questions and answers, as new questions are randomized in each attempt.
Good luck!
MAC211
1 / 50
Theory presupposes that audience members actively seek out the mass media to satisfy individual needs
2 / 50
theory views the mass media as the ‘mirror’ of the society
3 / 50
“Anything about the world which strikes us as odd or otherwise in need of explanation” is an example of theories solving problem
4 / 50
Katz, Blumler and Gurevitch summaries the uses and gratification theory in component models
5 / 50
Bernard Cohen (1994) proposes that the central function of theory is to
6 / 50
In mass communication, communication is mostly one way______
7 / 50
In communication process ______ invariably controls communication
8 / 50
The decoder of message in communication process sometimes perform the same role as the
9 / 50
The first stage in the formulation of theory is ______
10 / 50
“to whom” in Lasswell’s paradigm refers to ______
11 / 50
All except one in list is not an approach to the study of mass communication theory
12 / 50
The collective impact of mass media contents on individual members of the society together defines the development of society______
13 / 50
13. There is nothing as practical as a good theory.” This statement is associated with _______
14 / 50
In communication process invariably controls communication
15 / 50
Communication is dynamic. This means Communication is evolving, it improves with time and
16 / 50
In mass communication, communication is mostly one way. TRUE OR FALSE
17 / 50
The Hypodermic Needle theory states that mass media
18 / 50
The diffusion of innovation theory is otherwise called
19 / 50
The period in time in which focus was based on the idea that mass media have corrupting influences that undermine the social order that ‘average’ people are defenceless against influence of mass media is ______
20 / 50
The long-term effect of communication on the audience is ____________
21 / 50
Communication effects can be permanent or immediate, delayed or
22 / 50
A theory is a statement that purports to account for or characterize some phenomena is associated with _____
23 / 50
______ model of communication finds relevance in the believe that the mass media have the capacity to influence people’s thought, behaviour and action
24 / 50
Theory guilds and simulates research, while research ______ and ______ theory
25 / 50
Three examples of SENSE THEORIES are Medium theory
26 / 50
“Anything about the world which strikes us as odd or otherwise in need of explanation” is an example of theories solving ____________ problem
27 / 50
Theories perform all but one of these functions _______
28 / 50
Democratic participant and the Development media theories were adopted by _______
29 / 50
are the signs and symbols that give expression to content
30 / 50
‘The medium is the message’ is the postulation of McLuhan (1964). It is now associated with and is an underlying principle of theory
31 / 50
In the democratic participant media system individuals and minorities have right of to the media
32 / 50
The often most controversial aspect of communication is the ______
33 / 50
The mass information society was based on all the following assumptions except_______
34 / 50
____ theory of the media views that individual audience as capable of either to accept or reject mass media messages or information
35 / 50
“There is nothing as practical as a good theory.” This statement is credited to and which year
36 / 50
President Buhari yesterday received a letter from US president-elect, Donald Trump pledging support of America to Nigeria. Their exchange of letters typifies ______
37 / 50
The dependency theory was originally proposed by
38 / 50
______ explains the changing ways of communication and media use in traditional and modern societies
39 / 50
“ Says what” in Lasswell’s paradigm refers to
40 / 50
Both source and receiver are purposive communicators because both of them have some
41 / 50
Communication is dynamic. This means ______
42 / 50
The hypodermic needle theory is also known as
43 / 50
Communication theorists try to ______ what happens in communication process
44 / 50
Communication process is an ADDITIVE process because________
45 / 50
Communication is complex. This implies that communication is______
46 / 50
Anything about the world which strikes us as odd or otherwise in need of explanation” is an example of theories solving problem
47 / 50
The mass media are more likely to existing attitudes and lifestyles of members of the audience, than change them
48 / 50
49 / 50
All but one in the list is not context of communication_______
50 / 50
Authoritarian system controls the media through the following means_______
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