MAC211

A breakdown in
communication as a result
of message not being
adapted to its receiver is
______

‘The medium is the
message’ is the postulation
of McLuhan (1964). It is
now associated with and is
an underlying principle of
theory

Communication is complex.
This implies that
communication is

A psychographic study
undertakes the study of all
but one item in the
list______

Sydney Head (1976)
suggest that the term mass
communication must imply
all but one in the list_____

The three general
categories of
communication include all
but one in the list ________

The definition of mass
communication as the
spreading of a message to
an extended mass
audience through rapid
means of reproduction and
distribution at a relatively
inexpensive cost to the
customer is associated with

“The process of exchanging
mutually understood
symbols” is the definition of
communication according
to

A love letter from a friend is
so thrilling that you read
and do not understand
parts of the message as
result of overwhelming joy.
This an example of
barrier to communication

Pick the odd item from the
list_______

are the signs and symbols
that give expression to
content

“to whom” in Lasswell’s
paradigm refers to ______

Communication is said to
be complete when

The media serve as
watchman for societies.
This media role is otherwise
referred to as

Research and theory are
closely related through

The use of eye contact in
discussion is
____________

Libertarian media theory in
______in the ______
century

The exponents of
authoritarian theory are
Hegel
,

The following are roles of
communication_______

The collective impact of
mass media contents on
individual members of the
society together defines the
development of
society______

The definition of mass
communication as the
spreading of a message to
an extended mass
audience through rapid
means of reproduction and
distribution at a relatively
inexpensive cost to the
customer is associated with
______-

In mass communication,
communication is mostly
one way. TRUE OR FALSE

The social responsibility
media theory is an outgrowth of libertarian
tradition , which tries to
reconcile media
independence with
to the societies

The decoder of message in
communication process
sometimes perform the
same role as the

Communication theorists try
to ______ what happens in
communication process

Osgood’s communication
model has how many
elements_______

he basic assumption of
the normative theories is

The codes used to package
information, the content and
the treatment of such
information refers to
______

“The process of exchanging
mutually understood
symbols” is the definition of
communication according
to______

A good theory should have
the following attributes
except____________

The basic assumption of
the play theory is

Communication is said to
be complete when
_________

The following are
characteristics of mass
communication audience
except______

Anything about the world
which strikes us as odd or
otherwise in need of
explanation” is an example
of theories solving
problem

Democratic participant and
the Development media
theories were adopted by
_______

______ explains the
changing ways of
communication and media
use in traditional and
modern societies

The last two press theories
espoused by the
developing are

Henri Tajfel and John
Turner in 1970s and 1980s
developed
behavioural theory

Both source and receiver
are purposive
communicators because
both of them have some

In which media system is
the press regarded as the
‘forth estate of the realm’

Okenwa (2002) explains
that communication
theories have the following
natures______

Theories can be used to
address these type of
problems except
one_______

Theory guilds and
simulates research, while
research ______ and
______ theory

Communication process is
an ADDITIVE process
because

Both source and receiver
are purposive
communicators because
both of them have some
______

The following are criticisms
against the media of mass
communication
except______

Theories perform all but
one of these functions
_______

The traditional functions of
mass communication
include all but one_______

“Anything about the world
which strikes us as odd or
otherwise in need of
explanation” is an example
of theories solving
____________ problem

theory views the mass
media as the ‘mirror’ of the
society