MAC211

The Hypodermic Needle
theory states that mass
media

In mass communication,
communication is mostly
one way______

Katz, Blumler and
Gurevitch summaries the
uses and gratification
theory in
component models

Theories can be used to
address these type of
problems except
one_______

The social responsibility
press theory came into
existence in

An objective evaluation of
identified data is ______

McLuhan views every new
form of ‘media innovation’
to be an extension of some

The audience analysis of a
researcher under
‘demographics’ include all
except one______

‘The medium is the
message’ is the postulation
of McLuhan (1964). It is
now associated with and is
an underlying principle of
theory

In which media system is
the press regarded as the
‘forth estate of the realm’

The libertarian media
system arose in reaction to
harsh nature of

Communication is said to
be complete when

theory views the mass
media as the ‘mirror’ of the
society

Communication theorists try
to ______ what happens in
communication process

Gratification theory is an
example of
theories

A theory is a statement that
purports to account for or
characterize some
phenomena is associated
with

The diffusion of innovation
theory is otherwise called

Democratic participant and
the Development media
theories were adopted by
_______

The original four press
theories include all but one
in the list________

Theory guilds and
simulates research, while
research ______ and
______ theory

“There is nothing as
practical as a good theory.”
This statement is
associated with

Theory guilds and
simulates research, while
research
,
theory

The decoder of message in
communication process
sometimes perform the
same role as the

______ model of
communication finds
relevance in the believe
that the mass media have
the capacity to influence
people’s thought, behaviour
and action

Communication is dynamic.
This means Communication
is evolving, it improves with
time and

Phenomenon simply put is
______

Communication is dynamic.
This means ______

Communication is complex.
This implies that
communication is______

The exponents of
authoritarian theory are
Hegel
,

Research and theory are
closely related through

“to whom” in Lasswell’s
paradigm refers to ______

The often most
controversial aspect of
communication is the
______

Sydney Head (1976)
suggest that the term mass
communication must imply
all but one in the list_____

Theory presupposes that
audience members actively
seek out the mass media to
satisfy individual needs

President Buhari yesterday
received a letter from US
president-elect, Donald
Trump pledging support of
America to Nigeria. Their
exchange of letters
exemplifies

The decoder of message in
communication process
sometimes perform the
same role as the ______

Anonymity of the mass
media audience means
______

The collective impact of
mass media contents on
individual members of the
society together defines the
development of
society______

The codes used to package
information, the content and
the treatment of such
information refers to

Communication scholars
often use theory to confront
applied issues such as
______

Authoritarian system
controls the media through
the following
means_______

Pick the odd item from the
list_______

An objective evaluation of
identified data is

The period in time in which
focus was based on the
idea that mass media have
corrupting influences that
undermine the social order
that ‘average’ people are
defenceless against
influence of mass media is
______--

In the democratic
participant media system
individuals and minorities
have right of
to the media

According to Schiller
(1976), the second weave
of modernization theory is a
part of critical theory that
was popular in the ______
and ______

“There is nothing as
practical as a good theory.”
This statement is credited
to
and which year

In communication process
______ invariably controls
communication

The long-term effect of
communication on the
audience is ____________

Henri Tajfel and John
Turner in 1970s and 1980s
developed
behavioural theory