MAC211

Research and theory are
closely related through
______

In mass communication,
communication is mostly
one way______

The diffusion of innovation
theory is otherwise called

Anything about the world
which strikes us as odd or
otherwise in need of
explanation” is an example
of theories solving
problem

Innovation decisions as a
five process according to
Rogers include knowledge,
persuasion, decision,
confirmation and

“The process of exchanging
mutually understood
symbols” is the definition of
communication according
to______

7. There is nothing as practical as a good theory.” This statement is associated with _______

Communication is dynamic.
This means Communication
is evolving, it improves with
time and

Communication is complex.
This implies that
communication is

A love letter from a friend is
so thrilling that you read
and do not understand
parts of the message as
result of overwhelming joy.
This an example of
barrier to communication

The media serve as
watchman for societies.
This media role is otherwise
referred to as

The three general
categories of
communication include all
but one in the list ________

The collective impact of
mass media contents on
individual members of the
society together defines the
development of
society______

With the help of the mass
media, a child soon learns
the norms, values, rules
and habits of his society. In
this case the media is said
to perform _______
function

Henri Tajfel and John
Turner in 1970s and 1980s
developed
behavioural theory

Theories can be used to
address these type of
problems except
one_______

Sydney Head (1976)
suggest that the term mass
communication must imply
all but one in the list_____

The basic assumption of
the normative theories is

Communication is complex.
This implies that
communication is______

The following countries
practice the soviet
communist media system
except_______

Theory guilds and
simulates research, while
research ______ and
______ theory

Communication theories try
to
what happens in
communication process

The period in time in which
focus was based on the
idea that mass media have
corrupting influences that
undermine the social order
that ‘average’ people are
defenceless against
influence of mass media is

In communication process
invariably controls
communication

Theory presupposes that
audience members actively
seek out the mass media to
satisfy individual needs

______ explains the
changing ways of
communication and media
use in traditional and
modern societies

In communication process
______ invariably controls
communication

______is communication
through use of space

Nigeria media system
operates ______ type of
normative theory of the
press

The audience analysis of a
researcher under
‘demographics’ include all
except one______

The definition of mass
communication as the
spreading of a message to
an extended mass
audience through rapid
means of reproduction and
distribution at a relatively
inexpensive cost to the
customer is associated with

The exponents of
authoritarian theory are
Hegel
,

Bernard Cohen (1994)
proposes that the central
function of theory is to

Okenwa (2002) explains
that communication
theories have the following
natures______

The decoder of message in
communication process
sometimes perform the
same role as the

The type of communication
in which information flows
from lower level of
management to the uppe

McLuhan views every new
form of ‘media innovation’
to be an extension of some

‘The medium is the
message’ is the postulation
of McLuhan (1964). It is
now associated with and is
an underlying principle of
theory

An objective evaluation of
identified data is

The codes used to package
information, the content and
the treatment of such
information refers to

A major disadvantage of
the print media over the
electronic media according
to Okunna (1994 ) is
____________

In mass communication,
communication is mostly
one way. TRUE OR FALSE

The codes used to package
information, the content and
the treatment of such
information refers to
______

A good theory should have
the following attributes
except____________

Anonymity of the mass
media audience means

A breakdown in
communication as a result
of message not being
adapted to its receiver is

Research and theory are
closely related through

All but one in the list is not
context of
communication_______

Every communication
involve all but one of these
______

The type of communication
in which information flows
from UPPER level of
management to the
LOWER level is known as