MAC211

Communication is complex.
This implies that
communication is

Communication is dynamic.
This means ______

“There is nothing as
practical as a good theory.”
This statement is
associated with

Communication scholars
often use theory to confront
applied issues such as
______

Both source and receiver
are purposive
communicators because
both of them have some
______

Innovation decisions as a
five process according to
Rogers include knowledge,
persuasion, decision,
confirmation and

The type of communication
in which information flows
from UPPER level of
management to the
LOWER level is known as

The audience analysis of a
researcher under
‘demographics’ include all
except one______

The following are what a
researcher can research on
under media analysis
except______

Libertarian media theory in
______in the ______
century

Pick the odd item from the
list_______

The mass media are more
likely to
existing attitudes and
lifestyles of members of the
audience, than change
them

The period in time in which
focus was based on the
idea that mass media have
corrupting influences that
undermine the social order
that ‘average’ people are
defenceless against
influence of mass media is

Katz, Blumler and
Gurevitch summaries the
uses and gratification
theory in
component models

The codes used to package
information, the content and
the treatment of such
information refers to

Cell phones can be
classified under ______
type of media

The medium is the
message’ is the postulation
of McLuhan (1964). It is
now associated with and is
an underlying principle of
theory

______ model of
communication finds
relevance in the believe
that the mass media have
the capacity to influence
people’s thought, behaviour
and action

Communication theories try
to
what happens in
communication process

The media serve as
watchman for societies.
This media role is otherwise
referred to as

Nigeria media system
operates ______ type of
normative theory of the
press

The exponents of
authoritarian theory are
Hegel
,

An objective evaluation of
identified data is

“Anything about the world
which strikes us as odd or
otherwise in need of
explanation” is an example
of theories solving
problem

theory views the mass
media as the ‘mirror’ of the
society

In communication process
invariably controls
communication

Anonymity of the mass
media audience means

The often most
controversial aspect of
communication is the

Communication process is
an ADDITIVE process
because

Anything about the world
which strikes us as odd or
otherwise in need of
explanation” is an example
of theories solving
problem

is a veritable process of
social influence by which a
nation imposes on other
countries its set of beliefs,
values, knowledge and
behavioural norms as well
as its overall lifestyle

The following countries
practice the soviet
communist media system
except_______

People seek out and
remember information that
provides cognitive support
for their pre-existing
attitudes is the notion
underlying
theory

theory focuses on the
Western media domination
of global mass
communication

Both source and receiver
are purposive
communicators because
both of them have some

President Buhari yesterday
received a letter from US
president-elect, Donald
Trump pledging support of
America to Nigeria. Their
exchange of letters
exemplifies

The type of communication
in which information flows
from lower level of
management to the uppe

____ are the signs and
symbols that give
expression to content

Cognitive Dissonance
Theory and social identity
theory are good examples
of
theories

The first proponents of the
media richness theory were
made by
in

The Hypodermic Needle
theory states that mass
media

A good theory should be
able to generate new
hypotheses which will
expand the horizon of
knowledge explains ______
attribute of theory

The following are
characteristics of mass
communication audience
except______

44. There is nothing as practical as a good theory.” This statement is associated with _______

The long-term effect of
communication on the
audience is ____________

Every communication
involve all but one of these
______

All except one in list is not
an approach to the study of
mass communication
theory

A theory is a statement that
purports to account for or
characterize some
phenomena is associated
with _____

In which media system is
the press regarded as the
‘forth estate of the realm’

President Buhari yesterday
received a letter from US
president-elect, Donald
Trump pledging support of
America to Nigeria. Their
exchange of letters typifies
______