MAC211

Communication gives life
meaning, it comes and
ends with a person’s life.
This means that
communication is

“to whom” in Lasswell’s
paradigm refers to ______

The period in time in which
focus was based on the
idea that mass media have
corrupting influences that
undermine the social order
that ‘average’ people are
defenceless against
influence of mass media is
______

A good theory should be
able to generate new
hypotheses which will
expand the horizon of
knowledge explains
attribute of theory

In mass communication,
communication is mostly
one way______

The last two press theories
espoused by the
developing are

The traditional functions of
mass communication
include all but one_______

A major disadvantage of
the print media over the
electronic media according
to Okunna (1994 ) is
____________

Communication process is
an ADDITIVE process
because________

In communication process
invariably controls
communication

Authoritarian system
controls the media through
the following
means_______

The following according to
Folarin (2002) are attributes
of communication
except_____

Communication theories try
to
what happens in
communication process

The hypodermic needle
theory is also known as

Pick the odd item from the
list_______

“Anything about the world
which strikes us as odd or
otherwise in need of
explanation” is an example
of theories solving
____________ problem

The use of eye contact in
discussion is
____________

The media serve as
watchman for societies.
This media role is otherwise
referred to as ______

In which media system is
the press regarded as the
‘forth estate of the realm’

The three general
categories of
communication include all
but one in the list ________

Innovation decisions as a
five process according to
Rogers include knowledge,
persuasion, decision,
confirmation and

Communication through
body movement is

Cognitive Dissonance
Theory and social identity
theory are good examples
of
theories

An objective evaluation of
identified data is

Libertarian media theory in
______in the ______
century

The dependency theory
was originally proposed by

The codes used to package
information, the content and
the treatment of such
information refers to

______ model of
communication finds
relevance in the believe
that the mass media have
the capacity to influence
people’s thought, behaviour
and action

A good theory should have
the following attributes
except____________

All but one in the list is not
context of
communication_______

“The process of exchanging
mutually understood
symbols” is the definition of
communication according
to

The basic assumption of
the normative theories is

The period in time in which
focus was based on the
idea that mass media have
corrupting influences that
undermine the social order
that ‘average’ people are
defenceless against
influence of mass media is
______--

The basic assumption of
the normative theories is

Presupposes that television
shapes concepts of social
reality

Three examples of SENSE
THEORIES are Medium
theory

Democratic participant and
the Development media
theories were adopted by
_______

‘The medium is the
message’ is the postulation
of McLuhan (1964). It is
now associated with and is
an underlying principle of
theory

The basic assumption of
the play theory is

“There is nothing as
practical as a good theory.”
This statement is
associated with

Every communication
involve all but one of these
______

Communication is complex.
This implies that
communication is______

Framing and priming
theories are good examples
theories

The exponents of
authoritarian theory are
Hegel
,

The social responsibility
media theory is an outgrowth of libertarian
tradition , which tries to
reconcile media
independence with
to the societies

The following are
characteristics of mass
communication audience
except______

Communication process is
an ADDITIVE process
because

The original four press
theories include all but one
in the list________

Cell phones can be
classified under
type of media

‘The medium is the
message’ is the postulation
of McLuhan (1964). It is
now associated with and is
an underlying principle of
theory