ATTENTION:
Kindly note that you will be presented with 50 questions randomized from the NOUN question bank. Make sure to take the quiz multiple times so you can get familiar with the questions and answers, as new questions are randomized in each attempt.
Good luck!
MAC211
1 / 50
____ are the signs and symbols that give expression to content
2 / 50
“to whom” in Lasswell’s paradigm refers to ______
3 / 50
Both source and receiver are purposive communicators because both of them have some
4 / 50
Katz, Blumler and Gurevitch summaries the uses and gratification theory in component models
5 / 50
Sydney Head (1976) suggest that the term mass communication must imply all but one in the list_____
6 / 50
The period in time in which focus was based on the idea that mass media have corrupting influences that undermine the social order that ‘average’ people are defenceless against influence of mass media is
7 / 50
____ theory of the media views that individual audience as capable of either to accept or reject mass media messages or information
8 / 50
McLuhan views every new form of ‘media innovation’ to be an extension of some
9 / 50
theory focuses on the Western media domination of global mass communication
10 / 50
The mass media are more likely to existing attitudes and lifestyles of members of the audience, than change them
11 / 50
In communication process ______ invariably controls communication
12 / 50
The libertarian media system arose in reaction to harsh nature of
13 / 50
Communication is dynamic. This means ______
14 / 50
A breakdown in communication as a result of message not being adapted to its receiver is ______
15 / 50
Gratification theory is an example of ____________theories
16 / 50
Anything that interferes the process of communication or distorts the original meaning of communication intent is called
17 / 50
The hypodermic needle theory is also known as
18 / 50
The Hypodermic Needle theory states that mass media
19 / 50
A good theory should have the following attributes except____________
20 / 50
The period in time in which focus was based on the idea that mass media have corrupting influences that undermine the social order that ‘average’ people are defenceless against influence of mass media is ______
21 / 50
“There is nothing as practical as a good theory.” This statement is associated with
22 / 50
he basic assumption of the normative theories is
23 / 50
Cognitive Dissonance Theory and social identity theory are good examples of theories
24 / 50
The following are characteristics of mass communication audience except______
25 / 50
Communication is said to be complete when _________
26 / 50
The often most controversial aspect of communication is the
27 / 50
All but one in the list is not context of communication_______
28 / 50
The codes used to package information, the content and the treatment of such information refers to ______
29 / 50
Communication is dynamic. This means Communication is evolving, it improves with time and
30 / 50
Gratification theory is an example of theories
31 / 50
The social responsibility press theory came into existence in
32 / 50
Communication effects can be permanent or immediate, delayed or
33 / 50
The definition of mass communication as the spreading of a message to an extended mass audience through rapid means of reproduction and distribution at a relatively inexpensive cost to the customer is associated with ______-
34 / 50
The following are what a researcher can research on under media analysis except______
35 / 50
A good theory should be able to generate new hypotheses which will expand the horizon of knowledge explains ______ attribute of theory
36 / 50
A love letter from a friend is so thrilling that you read and do not understand parts of the message as result of overwhelming joy. This an example of barrier to communication
37 / 50
Presupposes that television shapes concepts of social reality
38 / 50
An objective evaluation of identified data is
39 / 50
“Anything about the world which strikes us as odd or otherwise in need of explanation” is an example of theories solving problem
40 / 50
The following are roles of communication_______
41 / 50
The diffusion of innovation theory is otherwise called
42 / 50
Communication theorists try to ______ what happens in communication process
43 / 50
Pick the odd item from the list_______
44 / 50
Communication between National Open University of Nigeria and ministry of education can be classified under ______
45 / 50
The exponents of authoritarian theory are Hegel ,
46 / 50
Communication is complex. This implies that communication is
47 / 50
All except one in list is not an approach to the study of mass communication theory
48 / 50
Bernard Cohen (1994) proposes that the central function of theory is to
49 / 50
Communication theories try to what happens in communication process
50 / 50
President Buhari yesterday received a letter from US president-elect, Donald Trump pledging support of America to Nigeria. Their exchange of letters typifies ______
Restart quiz
Rate this quiz
