MAC117

1. AAPN stands for? _____

An aspect of media writing
that welcomes
redundancies is known as?
_____

What form of writing is
based on the information
gathered through
observation and research?
____

Blake and Haroldsen refer
to mass media as? ____

Commercial messages and
editorials are similar
because they are both
______

The following are principles
of good media writing
except? ______

When a story is balanced,
reader-centered and
positive it is said to be?
_____

A typical TV viewer has
difficulties in translating the
picture and words into a
general understanding of
the topic, hearing the words
and

While packaging
information for the mass
media, there is a need first
for? _____

Which of the following is not
a characteristic of the print
media? ______

Reading out lord your
words while you write,
helps to? _______

Efficient reading involves
understanding how
language operates in

13. have to do with the meaning the readers are likely to associate with various words used in a story?

What are those elements a
media writer uses to
communicate messages in
writing? _____

When the words of a
thought unit are placed
correctly, the reader can
understand the meaning
quickly and

Efficient reading involves
understanding of how
operates in communication

What is a highly mental
exercise fundamental to
journalism as a profession?

The following are types of
leads except? ______

The process of organizing
information and ideas is
party mechanical and

In online journalism, using
all capital letters is known
as

The process of examining a
story to find errors to be
corrected is known as?
______

is the process of checking a
revised draft to make sure it
meets the criteria of the six
Cs?

According to camp in 1998,
revising is the process of?
_____

In a suspended interest
story, the main information
is given in what part of the
story? _____

is the traditional form of
packaging for the print
media

_______ enables a writer to
quickly access specific
information on the internet
about a particular subject?

Packaging too many details
into a lead is termed as?
_____

In a story written in style all
facts are arranged strictly in
chronological order
YES/NO

The journalism profession
has a symbolic relationship
with

What is the practice of
content classification? ____

Is an interpretational round
up of several items grouped
into one write up?

According to psychology,
our minds are operating like
our

are the standard tool for
most Public Relations
Professional

Warming up the listener
helps to? _______

What is used when a
presenter is to pause for
effect? ______

Broadcast commercials are
written as ?

As a media writer your
obligations to your
audience includes _____

In online journalism, the
use of all capital letters is
termed? _____

What is the best guarantee
a reader has on the
reliability of information?
_______

The five types of
advertising copy appeals
are self-interest, desire,
credibility, action and

The writing style of a public
Relations personnel is
emotional and

In order for good media
writing to be good writing it
has to be?

In broadcast, handling
direct quotation presents a
problem because? ______

In mass media writing, a
complete story is referred to
as? ______

Words with vague referents
are said to be? ____

Strong writing is based on
__and

In order to avoid
cumbersome lead
paragraphs some media
organizations have gone to
extreme of invoking the

What method of packaging
information for the mass
media emphasizes the
most important fact of the
write-up at the beginning of
the write up? ______

What is a highly mental
exercise fundamental to
journalism as a profession?
_____

Media content should be
generic in nature and at the
same time

Is the official stand of a
media organization
concerning a typical issue

Institutional advertising is
sometimes called
advertising

In media writing, the
responsibility for quality
rests more on the
?

While writing a story the
first thing to write is the

Due to its persuasive
nature editorials are similar
to
messages

A story well written in mass
media that contains the 5ws
and is said to be complete
YES/NO

Which of the following is not
a guide to writing
headlines? _____

In media writing, the
rather than the medium is
the message

Knowledge of a language is
not the same thing as the
to use the language

The Nigerian advertising
regulatory body APCON
stands for

A mass media writer is
obliged to be honest,
and fair

_______ is important for
anyone who is involved in
media writing because of
the sensitive nature of
media presentations?

The core purpose of the
mass media as an
institution is dissemination
of information and

The best way to retain
sources is to? ______

Periods are used more in
oral writing than in
newspaper writing
because? ______

The practice of crowding as
much information as
possible in the first
paragraph is called? ____

A typical TV viewer has the
following cultures except?
______

To capture the attention and
persuade a consumer to
think or to buy a product is
the obligation of? _______

Inside an organization, the
PR writer must play the role
of a

The general effect a piece
of writing creates is known
as? _____