MAC117
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1. AAPN stands for? _____
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An aspect of media writing that welcomes redundancies is known as? _____
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What form of writing is based on the information gathered through observation and research? ____
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Blake and Haroldsen refer to mass media as? ____
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Commercial messages and editorials are similar because they are both ______
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The following are principles of good media writing except? ______
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When a story is balanced, reader-centered and positive it is said to be? _____
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A typical TV viewer has difficulties in translating the picture and words into a general understanding of the topic, hearing the words and
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While packaging information for the mass media, there is a need first for? _____
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Which of the following is not a characteristic of the print media? ______
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Reading out lord your words while you write, helps to? _______
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Efficient reading involves understanding how language operates in
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13. have to do with the meaning the readers are likely to associate with various words used in a story?
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What are those elements a media writer uses to communicate messages in writing? _____
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When the words of a thought unit are placed correctly, the reader can understand the meaning quickly and
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Efficient reading involves understanding of how operates in communication
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What is a highly mental exercise fundamental to journalism as a profession?
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The following are types of leads except? ______
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The process of organizing information and ideas is party mechanical and
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In online journalism, using all capital letters is known as
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The process of examining a story to find errors to be corrected is known as? ______
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is the process of checking a revised draft to make sure it meets the criteria of the six Cs?
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According to camp in 1998, revising is the process of? _____
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In a suspended interest story, the main information is given in what part of the story? _____
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is the traditional form of packaging for the print media
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_______ enables a writer to quickly access specific information on the internet about a particular subject?
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Packaging too many details into a lead is termed as? _____
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In a story written in style all facts are arranged strictly in chronological order YES/NO
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The journalism profession has a symbolic relationship with
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What is the practice of content classification? ____
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Is an interpretational round up of several items grouped into one write up?
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According to psychology, our minds are operating like our
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are the standard tool for most Public Relations Professional
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Warming up the listener helps to? _______
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What is used when a presenter is to pause for effect? ______
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Broadcast commercials are written as ?
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As a media writer your obligations to your audience includes _____
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In online journalism, the use of all capital letters is termed? _____
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What is the best guarantee a reader has on the reliability of information? _______
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The five types of advertising copy appeals are self-interest, desire, credibility, action and
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The writing style of a public Relations personnel is emotional and
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In order for good media writing to be good writing it has to be?
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In broadcast, handling direct quotation presents a problem because? ______
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In mass media writing, a complete story is referred to as? ______
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Words with vague referents are said to be? ____
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Strong writing is based on __and
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In order to avoid cumbersome lead paragraphs some media organizations have gone to extreme of invoking the
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What method of packaging information for the mass media emphasizes the most important fact of the write-up at the beginning of the write up? ______
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What is a highly mental exercise fundamental to journalism as a profession? _____
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Media content should be generic in nature and at the same time
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Is the official stand of a media organization concerning a typical issue
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Institutional advertising is sometimes called advertising
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In media writing, the responsibility for quality rests more on the ?
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While writing a story the first thing to write is the
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Due to its persuasive nature editorials are similar to messages
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A story well written in mass media that contains the 5ws and is said to be complete YES/NO
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Which of the following is not a guide to writing headlines? _____
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In media writing, the rather than the medium is the message
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Knowledge of a language is not the same thing as the to use the language
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The Nigerian advertising regulatory body APCON stands for
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A mass media writer is obliged to be honest, and fair
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_______ is important for anyone who is involved in media writing because of the sensitive nature of media presentations?
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The core purpose of the mass media as an institution is dissemination of information and
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The best way to retain sources is to? ______
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Periods are used more in oral writing than in newspaper writing because? ______
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The practice of crowding as much information as possible in the first paragraph is called? ____
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A typical TV viewer has the following cultures except? ______
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To capture the attention and persuade a consumer to think or to buy a product is the obligation of? _______
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Inside an organization, the PR writer must play the role of a
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The general effect a piece of writing creates is known as? _____
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