MAC117

The most commonly used
formulas test passage for
average is

A typical TV viewer has the
following cultures except?
______

Media writers have a duty
to inform the public but first
they need to? ______

Broadcast commercials are
written as ?

Efficient reading involves
understanding of how
operates in communication

Leads have the capability to
either attract or
the media consumer

Periods are used more in
oral writing than in
newspaper writing
because? ______

The best way to retain
sources is to be direct and

Letters to the Editor is
________

The following are principles
of good media writing
except? ______

The Nigerian advertising
regulatory body APCON
stands for

The Associated Press
reduced its average used
sentence length from 27 to
Words, following Flesch’s
recommendation

As a media writer your
obligations to your
audience includes _____

When a story is balanced,
reader-centered and
positive it is said to be?
_____

Is an interpretational round
up of several items grouped
into one write up?

is the central approach of
writing for the air?

While writing for others
through the mass media,
the writer must be
of his own perspectives

is important in lead writing
to avoid dislocation

A typical TV viewer has
difficulties in translating the
picture and words into a
general understanding of
the topic, hearing the words
and

Inside an organization, the
PR writer must play the role
of a

The body of a media write
up is arranged in such a
way to achieve the
following except? _____

Banality involves
in media writing?

To capture the attention and
persuade a consumer to
think or to buy a product is
the obligation of? _______

_______ enables a writer to
quickly access specific
information on the internet
about a particular subject?

Is the official stand of a
media organization
concerning a typical issue

Efficient reading involves
understanding how
language operates in

_______ is important for
anyone who is involved in
media writing because of
the sensitive nature of
media presentations?

The writing style of a public
Relations personnel is
emotional and

In online journalism, the
use of all capital letters is
termed? _____

When the time element is to
be emphasized, the
Lead is used

The art of readable writing
is biogenic and

While packaging
information for the mass
media, there is a need first
for? _____

Which of the following are
principles listed by Newson
in 1988 ______

34. A news story is a? _____

In a suspended interest
story, the main information
is given in what part of the
story? _____

According to Francis
Bacon, words are like?
______

What is a function of leads?
_____

Which of the following is
true about a PR writer?
_____

A mass media writer is
obliged to be honest,
and fair

While writing a story the
first thing to write is the

What helps explain a word
that might be unfamiliar to
your audience?_____

A story well written in mass
media that contains the 5ws
and is said to be complete
YES/NO

Major types of newspapers
include? _____

As at the same time a writer
gathers facts, he must also
get hold of? _____

The journalism profession
has a symbolic relationship
with

In media writing, the
responsibility for quality
rests more on the
?

Media content should be
generic in nature and at the
same time

The following are types of
leads except? ______

What enables a writer to
see what other people are
not seeing? _____

In mass media writing, a
complete story is referred to
as? ______