MAC117

The writing style of a public
Relations personnel is
emotional and

Banality involves
in media writing?

Which of the following is
true about a PR writer?
_____

4. Quality source provides

What is used when a
presenter is to pause for
effect? ______

In media writing, the
rather than the medium is
the message

While packaging
information for the mass
media, there is a need first
for? _____

writing is a part of media
writing that accommodates
redundancies

When the words of a
thought unit are placed
correctly, the reader can
understand the meaning
quickly and

When too many details
have been packed into the
lead it is known as

An advert style that is
direct, repetitive, often fast
paced and hard-hitting is
called? _____

Which of the following is not
a guide to writing
headlines? _____

The general effect a piece
of writing creates is known
as? _____

As a media writer your
obligations to your
audience includes _____

What is the best guarantee
a reader has on the
reliability of information?
_______

The best way to retain
sources is to be direct and

When a story is balanced,
reader-centered and
positive it is said to be?
_____

The following are principles
of good media writing
except? ______

In broadcast, handling
direct quotation presents a
problem because? ______

Is the official stand of a
media organization
concerning a typical issue

Which of the following is not
a characteristic of the print
media? ______

22. APCON stands for? ______

What enables a writer to
see what other people are
not seeing? _____

The mass media have the
nature of being all but?
_____

is an overused expression
or idea

Media writers have a duty
to inform the public but first
they need to? ______

The art of readable writing
is biogenic and

In a story written in style all
facts are arranged strictly in
chronological order
YES/NO

The essence of good
journalism is? _____

A typical TV viewer has the
following cultures except?
______

Strong writing is based on
__and

is the process of checking a
revised draft to make sure it
meets the criteria of the six
Cs?

The most commonly used
formulas test passage for
average is

34. AAPN stands for? _____

Media content should be
generic in nature and at the
same time

Readable writing can be
used in conflict resolution
and

A media writer must
constantly engage in
to find out what people
know

The Associated Press
reduced its average used
sentence length from 27 to
Words, following Flesch’s
recommendation

A source from which
information on data are
obtained first for a particular
need is known as? _____

A story well written in mass
media that contains the 5ws
and is said to be complete
YES/NO

is the traditional form of
packaging for the print
media

Knowledge of a language is
not the same thing as the
to use the language

An advertising writer needs
to develop creative thinking
skills because
are critical in advertising?

Blake and Haroldsen refer
to mass media as? ____

To capture the attention and
persuade a consumer to
think or to buy a product is
the obligation of? _______

The value of any article is
dependent on what? _____

The process of examining a
story to find errors to be
corrected is known as?
______

What helps explain a word
that might be unfamiliar to
your audience?_____

Periods are used more in
oral writing than in
newspaper writing
because? ______

According to Francis
Bacon, words are like?
______