ATTENTION:
Kindly note that you will be presented with 50 questions randomized from the NOUN question bank. Make sure to take the quiz multiple times so you can get familiar with the questions and answers, as new questions are randomized in each attempt.
Good luck!
MAC117
1 / 50
Blake and Haroldsen refer to mass media as? ____
2 / 50
Inside an organization, the PR writer must play the role of a
3 / 50
Major types of newspapers include? _____
4 / 50
is one of the strategies media writers use to source information?
5 / 50
Media content should be generic in nature and at the same time
6 / 50
The process of organizing information and ideas is party mechanical and
7 / 50
The value of any article is dependent on what? _____
8 / 50
Which of the following is not a characteristic of the print media? ______
9 / 50
The Associated Press reduced its average used sentence length from 27 to Words, following Flesch’s recommendation
10 / 50
The journalism profession has a symbolic relationship with
11 / 50
An aspect of media writing that welcomes redundancies is known as? _____
12 / 50
A typical TV viewer has difficulties in translating the picture and words into a general understanding of the topic, hearing the words and
13 / 50
What is the best guarantee a reader has on the reliability of information? _______
14 / 50
Major considerations for media writers include? _______
15 / 50
In mass media writing, a complete story is referred to as? ______
16 / 50
What is a function of leads? _____
17 / 50
Leads have the capability to either attract or the media consumer
18 / 50
Letters to the Editor is ________
19 / 50
Knowledge of a language is not the same thing as the to use the language
20 / 50
Writing with pictures is called
21 / 50
When too many details have been packed into the lead it is known as
22 / 50
What helps explain a word that might be unfamiliar to your audience?_____
23 / 50
What is a highly mental exercise fundamental to journalism as a profession?
24 / 50
By development of an ear for writing we mean? ______
25 / 50
What is a highly mental exercise fundamental to journalism as a profession? _____
26 / 50
What form of writing is based on the information gathered through observation and research? ____
27 / 50
is aimed at establishing and sustaining mutual relationship between an organization or a person and its publics.
28 / 50
_______ enables a writer to quickly access specific information on the internet about a particular subject?
29 / 50
According to Francis Bacon, words are like? ______
30 / 50
The mass media have the nature of being all but? _____
31 / 50
Periods are used more in oral writing than in newspaper writing because? ______
32 / 50
In-born qualities that makes an individual unique is known as
33 / 50
When the words of a thought unit are placed correctly, the reader can understand the meaning quickly and
34 / 50
In a story written in style all facts are arranged strictly in chronological order YES/NO
35 / 50
To capture the attention and persuade a consumer to think or to buy a product is the obligation of? _______
36 / 50
Is the official stand of a media organization concerning a typical issue
37 / 50
In order to avoid cumbersome lead paragraphs some media organizations have gone to extreme of invoking the
38 / 50
In a suspended interest story, the main information is given in what part of the story? _____
39 / 50
The best way to retain sources is to? ______
40 / 50
Developing a sense of empathy will help you bypass the trap of ______
41 / 50
The practice of crowding as much information as possible in the first paragraph is called? ____
42 / 50
The following are principles of good media writing except? ______
43 / 50
The art of readable writing is biogenic and
44 / 50
The process of examining a story to find errors to be corrected is known as? ______
45 / 50
The essence of good journalism is? _____
46 / 50
The official stand of a media organization concerning a typical issue is known as _____
47 / 50
is the central approach of writing for the air?
48 / 50
is the traditional form of packaging for the print media
49 / 50
When a story is balanced, reader-centered and positive it is said to be? _____
50 / 50
Readable writing can be used in conflict resolution and
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