MAC117

is the traditional form of
packaging for the print
media

What are those elements a
media writer uses to
communicate messages in
writing? _____

The journalism profession
has a symbolic relationship
with

The writing style of a public
Relations personnel is
emotional and

The following are types of
leads except? ______

A source from which
information on data are
obtained first for a particular
need is known as? _____

Institutional advertising is
sometimes called
advertising

The body of a media write
up is arranged in such a
way to achieve the
following except? _____

Which of the following is not
a characteristic of the print
media? ______

The essence of good
journalism is? _____

Due to its persuasive
nature editorials are similar
to
messages

What is used when a
presenter is to pause for
effect? ______

While writing the Ad copy
represents the amount of
space you can fill with
words?

The Associated Press
reduced its average used
sentence length from 27 to
Words, following Flesch’s
recommendation

is one of the strategies
media writers use to source
information?

According to camp in 1998,
revising is the process of?
_____

Inside an organization, the
PR writer must play the role
of a

Banality involves
in media writing?

The best way to retain
sources is to? ______

Reading out lord your
words while you write,
helps to? _______

According to Francis
Bacon, words are like?
______

When too many details
have been packed into the
lead it is known as

What method of packaging
information for the mass
media emphasizes the
most important fact of the
write-up at the beginning of
the write up? ______

24. have to do with the meaning the readers are likely to associate with various words used in a story?

When the words of a
thought unit are placed
correctly, the reader can
understand the meaning
quickly and

What is a highly mental
exercise fundamental to
journalism as a profession?

In a suspended interest
story, the main information
is given in what part of the
story? _____

Major types of newspapers
include? _____

In online journalism, the
use of all capital letters is
termed? _____

is aimed at establishing and
sustaining mutual
relationship between an
organization or a person
and its publics.

What helps explain a word
that might be unfamiliar to
your audience?_____

Mastering the art of lead
comes with constant

In media writing, the
rather than the medium is
the message

Writing with pictures is
called

Which of the following are
principles listed by Newson
in 1988 ______

Avoiding too many words
while writing increases
reader’s

An aspect of media writing
that welcomes
redundancies is known as?
_____

Broadcast commercials are
written as ?

Is the official stand of a
media organization
concerning a typical issue

_______ enables a writer to
quickly access specific
information on the internet
about a particular subject?

In order to avoid
cumbersome lead
paragraphs some media
organizations have gone to
extreme of invoking the

Developing a sense of
empathy will help you
bypass the trap of ______

While writing a story the
first thing to write is the

Which of the following is not
a guide to writing
headlines? _____

The process of organizing
information and ideas is
party mechanical and

The general effect a piece
of writing creates is known
as? _____

What is a function of leads?
_____

_______ is important for
anyone who is involved in
media writing because of
the sensitive nature of
media presentations?

An advertising writer needs
to develop creative thinking
skills because
are critical in advertising?

The value of any article is
dependent on what? _____