MAC117




Category: MAC117

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ATTENTION:

Kindly note that you will be presented with 50 questions randomized from the NOUN question bank. Make sure to take the quiz multiple times so you can get familiar with the questions and answers, as new questions are randomized in each attempt.

Good luck!


MAC117

1 / 50

1.

Periods are used more in
oral writing than in
newspaper writing
because? ______

2 / 50

2.

Warming up the listener
helps to? _______

3 / 50

3.

In order for good media
writing to be good writing it
has to be?

4 / 50

4.

An aspect of media writing
that welcomes
redundancies is known as?
_____

5 / 50

5.

Institutional advertising is
sometimes called
advertising

6 / 50

6.

Readable writing can be
used in conflict resolution
and

7 / 50

7.

When the words of a
thought unit are placed
correctly, the reader can
understand the meaning
quickly and

8 / 50

8.

An advertising writer needs
to develop creative thinking
skills because
are critical in advertising?

9 / 50

9.

Developing a sense of
empathy will help you
bypass the trap of ______

10 / 50

10.

Leads have the capability to
either attract or
the media consumer

11 / 50

11.

A mass media writer is
obliged to be honest,
and fair

12 / 50

12.

A source from which
information on data are
obtained first for a particular
need is known as? _____

13 / 50

13.

A typical TV viewer has
difficulties in translating the
picture and words into a
general understanding of
the topic, hearing the words
and

14 / 50

14.

Media writers have a duty
to inform the public but first
they need to? ______

15 / 50

15.

The practice of crowding as
much information as
possible in the first
paragraph is called? ____

16 / 50

16.

writing is a part of media
writing that accommodates
redundancies

17 / 50

17.

_______ enables a writer to
quickly access specific
information on the internet
about a particular subject?

18 / 50

18.

When the time element is to
be emphasized, the
Lead is used

19 / 50

19.

In online journalism, the
use of all capital letters is
termed? _____

20 / 50

20.

Which of the following are
principles listed by Newson
in 1988 ______

21 / 50

21.

The most commonly used
formulas test passage for
average is

22 / 50

22.

The general effect a piece
of writing creates is known
as? _____

23 / 50

23.

is the traditional form of
packaging for the print
media

24 / 50

24.

Writing with pictures is
called

25 / 50

25. have to do with the meaning the readers are likely to associate with various words used in a story?

26 / 50

26.

Words with vague referents
are said to be? ____

27 / 50

27.

When too many details
have been packed into the
lead it is known as

28 / 50

28.

Packaging too many details
into a lead is termed as?
_____

29 / 50

29.

According to Francis
Bacon, words are like?
______

30 / 50

30.

In mass media writing, a
complete story is referred to
as? ______

31 / 50

31.

To capture the attention and
persuade a consumer to
think or to buy a product is
the obligation of? _______

32 / 50

32.

The art of readable writing
is biogenic and

33 / 50

33.

The journalism profession
has a symbolic relationship
with

34 / 50

34.

The writing style of a public
Relations personnel is
emotional and

35 / 50

35.

According to psychology,
our minds are operating like
our

36 / 50

36.

While packaging
information for the mass
media, there is a need first
for? _____

37 / 50

37.

Which of the following is
true about a PR writer?
_____

38 / 50

38.

What enables a writer to
see what other people are
not seeing? _____

39 / 50

39.

Is an interpretational round
up of several items grouped
into one write up?

40 / 50

40.

Strong writing is based on
__and

41 / 50

41.

While writing the Ad copy
represents the amount of
space you can fill with
words?

42 / 50

42.

The following are types of
leads except? ______

43 / 50

43.

is the process of checking a
revised draft to make sure it
meets the criteria of the six
Cs?

44 / 50

44.

is one of the strategies
media writers use to source
information?

45 / 50

45.

By development of an ear
for writing we mean?
______

46 / 50

46.

Efficient reading involves
understanding of how
operates in communication

47 / 50

47.

Which of the following is not
a guide to writing
headlines? _____

48 / 50

48.

The mass media have the
nature of being all but?
_____

49 / 50

49.

Blake and Haroldsen refer
to mass media as? ____

50 / 50

50. APCON stands for? ______

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