MAC117

The process of examining a
story to find errors to be
corrected is known as?
______

What enables a writer to
see what other people are
not seeing? _____

A source from which
information on data are
obtained first for a particular
need is known as? _____

According to Francis
Bacon, words are like?
______

Reading out lord your
words while you write,
helps to? _______

The best way to retain
sources is to be direct and

is the central approach of
writing for the air?

In broadcast, handling
direct quotation presents a
problem because? ______

In media writing, the
rather than the medium is
the message

In order to avoid
cumbersome lead
paragraphs some media
organizations have gone to
extreme of invoking the

is the traditional form of
packaging for the print
media

When too many details
have been packed into the
lead it is known as

In online journalism, the
use of all capital letters is
termed? _____

The practice of crowding as
much information as
possible in the first
paragraph is called? ____

15. APCON stands for? ______

What is the best guarantee
a reader has on the
reliability of information?
_______

In media writing, the
responsibility for quality
rests more on the
?

The art of readable writing
is biogenic and

The best way to retain
sources is to? ______

As at the same time a writer
gathers facts, he must also
get hold of? _____

The value of any article is
dependent on what? _____

The core purpose of the
mass media as an
institution is dissemination
of information and

The writing style of a public
Relations personnel is
emotional and

A story well written in mass
media that contains the 5ws
and is said to be complete
YES/NO

25. A news story is a? _____

The mass media have the
nature of being all but?
_____

_______ is important for
anyone who is involved in
media writing because of
the sensitive nature of
media presentations?

While writing for others
through the mass media,
the writer must be
of his own perspectives

When the time element is to
be emphasized, the
Lead is used

The official stand of a
media organization
concerning a typical issue
is known as _____

31. have to do with the meaning the readers are likely to associate with various words used in a story?

When the words of a
thought unit are placed
correctly, the reader can
understand the meaning
quickly and

The Associated Press
reduced its average used
sentence length from 27 to
Words, following Flesch’s
recommendation

What is a highly mental
exercise fundamental to
journalism as a profession?
_____

In a suspended interest
story, the main information
is given in what part of the
story? _____

A typical TV viewer has
difficulties in translating the
picture and words into a
general understanding of
the topic, hearing the words
and

is aimed at establishing and
sustaining mutual
relationship between an
organization or a person
and its publics.

is one of the strategies
media writers use to source
information?

The journalism profession
has a symbolic relationship
with

What is the practice of
content classification? ____

Strong writing is based on
__and

are the standard tool for
most Public Relations
Professional

________refers to
something that can be
observed and verified by
checking reliable

Letters to the Editor is
________

Broadcast commercials are
written as ?

Media writers have a duty
to inform the public but first
they need to? ______

is an overused expression
or idea

The body of a media write
up is arranged in such a
way to achieve the
following except? _____

Writing with pictures is
called

Media content should be
generic in nature and at the
same time