MAC117

When too many details
have been packed into the
lead it is known as

A generic statement with
the specific facts following
is called? ______

Broadcast commercials are
written as ?

In order for good media
writing to be good writing it
has to be?

While packaging
information for the mass
media, there is a need first
for? _____

A typical TV viewer has the
following cultures except?
______

Due to its persuasive
nature editorials are similar
to
messages

Which of the following is not
a characteristic of the print
media? ______

In a suspended interest
story, the main information
is given in what part of the
story? _____

Leads have the capability to
either attract or
the media consumer

In online journalism, using
all capital letters is known
as

Readable writing can be
used in conflict resolution
and

Which of the following are
principles listed by Newson
in 1988 ______

Avoiding too many words
while writing increases
reader’s

A mass media writer is
obliged to be honest,
and fair

16. AAPN stands for? _____

When the words of a
thought unit are placed
correctly, the reader can
understand the meaning
quickly and

What is used when a
presenter is to pause for
effect? ______

Banality involves
in media writing?

The mass media have the
nature of being all but?
_____

Is an interpretational round
up of several items grouped
into one write up?

According to Francis
Bacon, words are like?
______

What enables a writer to
see what other people are
not seeing? _____

The Associated Press
reduced its average used
sentence length from 27 to
Words, following Flesch’s
recommendation

What is the best guarantee
a reader has on the
reliability of information?
_______

What helps explain a word
that might be unfamiliar to
your audience?_____

What is a function of leads?
_____

A typical TV viewer has
difficulties in translating the
picture and words into a
general understanding of
the topic, hearing the words
and

is a word which modifies a
noun or pronoun

In-born qualities that makes
an individual unique is
known as

In broadcast, handling
direct quotation presents a
problem because? ______

While writing the Ad copy
represents the amount of
space you can fill with
words?

According to psychology,
our minds are operating like
our

When a story is balanced,
reader-centered and
positive it is said to be?
_____

is important in lead writing
to avoid dislocation

A source from which
information on data are
obtained first for a particular
need is known as? _____

What method of packaging
information for the mass
media emphasizes the
most important fact of the
write-up at the beginning of
the write up? ______

The Nigerian advertising
regulatory body APCON
stands for

The general effect a piece
of writing creates is known
as? _____

_______ is important for
anyone who is involved in
media writing because of
the sensitive nature of
media presentations?

Writing with pictures is
called

The core purpose of the
mass media as an
institution is dissemination
of information and

Developing a sense of
empathy will help you
bypass the trap of ______

44. have to do with the meaning the readers are likely to associate with various words used in a story?

Strong writing is based on
__and

Is the official stand of a
media organization
concerning a typical issue

In media writing, the
rather than the medium is
the message

The most commonly used
formulas test passage for
average is

The best way to retain
sources is to be direct and

As a media writer your
obligations to your
audience includes _____