ATTENTION:
Kindly note that you will be presented with 50 questions randomized from the NOUN question bank. Make sure to take the quiz multiple times so you can get familiar with the questions and answers, as new questions are randomized in each attempt.
Good luck!
MAC117
1 / 50
The core purpose of the mass media as an institution is dissemination of information and
2 / 50
In order to avoid cumbersome lead paragraphs some media organizations have gone to extreme of invoking the
3 / 50
What is the best guarantee a reader has on the reliability of information? _______
4 / 50
Major considerations for media writers include? _______
5 / 50
Inside an organization, the PR writer must play the role of a
6 / 50
In a story written in style all facts are arranged strictly in chronological order YES/NO
7 / 50
Writing with pictures is called
8 / 50
The general effect a piece of writing creates is known as? _____
9 / 50
The mass media have the nature of being all but? _____
10 / 50
While packaging information for the mass media, there is a need first for? _____
11 / 50
A media writer must constantly engage in to find out what people know
12 / 50
Efficient reading involves understanding how language operates in
13 / 50
Banality involves in media writing?
14 / 50
What are those elements a media writer uses to communicate messages in writing? _____
15 / 50
An advertising writer needs to develop creative thinking skills because are critical in advertising?
16 / 50
An aspect of media writing that welcomes redundancies is known as? _____
17 / 50
17. A news story is a? _____
18 / 50
Letters to the Editor is ________
19 / 50
Words with vague referents are said to be? ____
20 / 50
Media writers have a duty to inform the public but first they need to? ______
21 / 50
Is the official stand of a media organization concerning a typical issue
22 / 50
A mass media writer is obliged to be honest, and fair
23 / 50
Institutional advertising is sometimes called advertising
24 / 50
writing is a part of media writing that accommodates redundancies
25 / 50
The Associated Press reduced its average used sentence length from 27 to Words, following Flesch’s recommendation
26 / 50
What is the practice of content classification? ____
27 / 50
The official stand of a media organization concerning a typical issue is known as _____
28 / 50
The most commonly used formulas test passage for average is
29 / 50
is one of the strategies media writers use to source information?
30 / 50
30. AAPN stands for? _____
31 / 50
The writing style of a public Relations personnel is emotional and
32 / 50
Which of the following is true about a PR writer? _____
33 / 50
An experienced radio writer his copy as he writes it?
34 / 50
When the words of a thought unit are placed correctly, the reader can understand the meaning quickly and
35 / 50
What method of packaging information for the mass media emphasizes the most important fact of the write-up at the beginning of the write up? ______
36 / 50
Blake and Haroldsen refer to mass media as? ____
37 / 50
Avoiding too many words while writing increases reader’s
38 / 50
In media writing, the rather than the medium is the message
39 / 50
is an overused expression or idea
40 / 50
The five types of advertising copy appeals are self-interest, desire, credibility, action and
41 / 50
To capture the attention and persuade a consumer to think or to buy a product is the obligation of? _______
42 / 50
The process of examining a story to find errors to be corrected is known as? ______
43 / 50
Commercial messages and editorials are similar because they are both ______
44 / 50
According to camp in 1998, revising is the process of? _____
45 / 50
Strong writing is based on __and
46 / 50
Which of the following is not a guide to writing headlines? _____
47 / 50
Mastering the art of lead comes with constant
48 / 50
What form of writing is based on the information gathered through observation and research? ____
49 / 50
Media content should be generic in nature and at the same time
50 / 50
While writing the Ad copy represents the amount of space you can fill with words?
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