MAC117

According to psychology,
our minds are operating like
our

In order to avoid
cumbersome lead
paragraphs some media
organizations have gone to
extreme of invoking the

What helps explain a word
that might be unfamiliar to
your audience?_____

When a story is balanced,
reader-centered and
positive it is said to be?
_____

As at the same time a writer
gathers facts, he must also
get hold of? _____

The art of readable writing
is biogenic and

Avoiding too many words
while writing increases
reader’s

In order for good media
writing to be good writing it
has to be?

Inside an organization, the
PR writer must play the role
of a

Blake and Haroldsen refer
to mass media as? ____

Packaging too many details
into a lead is termed as?
_____

are the standard tool for
most Public Relations
Professional

The five types of
advertising copy appeals
are self-interest, desire,
credibility, action and

Periods are used more in
oral writing than in
newspaper writing
because? ______

15. have to do with the meaning the readers are likely to associate with various words used in a story?

In online journalism, the
use of all capital letters is
termed? _____

In broadcast, handling
direct quotation presents a
problem because? ______

18. A news story is a? _____

Mastering the art of lead
comes with constant

is an overused expression
or idea

A media writer must
constantly engage in
to find out what people
know

is the traditional form of
packaging for the print
media

Which of the following are
principles listed by Newson
in 1988 ______

Which of the following is not
a guide to writing
headlines? _____

What is the practice of
content classification? ____

is one of the strategies
media writers use to source
information?

In media writing, the
rather than the medium is
the message

While packaging
information for the mass
media, there is a need first
for? _____

The best way to retain
sources is to be direct and

is aimed at establishing and
sustaining mutual
relationship between an
organization or a person
and its publics.

Efficient reading involves
understanding how
language operates in

A story well written in mass
media that contains the 5ws
and is said to be complete
YES/NO

The following are types of
leads except? ______

Words with vague referents
are said to be? ____

Knowledge of a language is
not the same thing as the
to use the language

A source from which
information on data are
obtained first for a particular
need is known as? _____

The mass media have the
nature of being all but?
_____

Is the official stand of a
media organization
concerning a typical issue

A generic statement with
the specific facts following
is called? ______

The body of a media write
up is arranged in such a
way to achieve the
following except? _____

What method of packaging
information for the mass
media emphasizes the
most important fact of the
write-up at the beginning of
the write up? ______

_______ is important for
anyone who is involved in
media writing because of
the sensitive nature of
media presentations?

While writing a story the
first thing to write is the

According to Francis
Bacon, words are like?
______

By development of an ear
for writing we mean?
______

In online journalism, using
all capital letters is known
as

The best way to retain
sources is to? ______

Media writers have a duty
to inform the public but first
they need to? ______

What is the best guarantee
a reader has on the
reliability of information?
_______

Major types of newspapers
include? _____