ATTENTION:
Kindly note that you will be presented with 50 questions randomized from the NOUN question bank. Make sure to take the quiz multiple times so you can get familiar with the questions and answers, as new questions are randomized in each attempt.
Good luck!
MAC117
1 / 50
Periods are used more in oral writing than in newspaper writing because? ______
2 / 50
Warming up the listener helps to? _______
3 / 50
In order for good media writing to be good writing it has to be?
4 / 50
An aspect of media writing that welcomes redundancies is known as? _____
5 / 50
Institutional advertising is sometimes called advertising
6 / 50
Readable writing can be used in conflict resolution and
7 / 50
When the words of a thought unit are placed correctly, the reader can understand the meaning quickly and
8 / 50
An advertising writer needs to develop creative thinking skills because are critical in advertising?
9 / 50
Developing a sense of empathy will help you bypass the trap of ______
10 / 50
Leads have the capability to either attract or the media consumer
11 / 50
A mass media writer is obliged to be honest, and fair
12 / 50
A source from which information on data are obtained first for a particular need is known as? _____
13 / 50
A typical TV viewer has difficulties in translating the picture and words into a general understanding of the topic, hearing the words and
14 / 50
Media writers have a duty to inform the public but first they need to? ______
15 / 50
The practice of crowding as much information as possible in the first paragraph is called? ____
16 / 50
writing is a part of media writing that accommodates redundancies
17 / 50
_______ enables a writer to quickly access specific information on the internet about a particular subject?
18 / 50
When the time element is to be emphasized, the Lead is used
19 / 50
In online journalism, the use of all capital letters is termed? _____
20 / 50
Which of the following are principles listed by Newson in 1988 ______
21 / 50
The most commonly used formulas test passage for average is
22 / 50
The general effect a piece of writing creates is known as? _____
23 / 50
is the traditional form of packaging for the print media
24 / 50
Writing with pictures is called
25 / 50
25. have to do with the meaning the readers are likely to associate with various words used in a story?
26 / 50
Words with vague referents are said to be? ____
27 / 50
When too many details have been packed into the lead it is known as
28 / 50
Packaging too many details into a lead is termed as? _____
29 / 50
According to Francis Bacon, words are like? ______
30 / 50
In mass media writing, a complete story is referred to as? ______
31 / 50
To capture the attention and persuade a consumer to think or to buy a product is the obligation of? _______
32 / 50
The art of readable writing is biogenic and
33 / 50
The journalism profession has a symbolic relationship with
34 / 50
The writing style of a public Relations personnel is emotional and
35 / 50
According to psychology, our minds are operating like our
36 / 50
While packaging information for the mass media, there is a need first for? _____
37 / 50
Which of the following is true about a PR writer? _____
38 / 50
What enables a writer to see what other people are not seeing? _____
39 / 50
Is an interpretational round up of several items grouped into one write up?
40 / 50
Strong writing is based on __and
41 / 50
While writing the Ad copy represents the amount of space you can fill with words?
42 / 50
The following are types of leads except? ______
43 / 50
is the process of checking a revised draft to make sure it meets the criteria of the six Cs?
44 / 50
is one of the strategies media writers use to source information?
45 / 50
By development of an ear for writing we mean? ______
46 / 50
Efficient reading involves understanding of how operates in communication
47 / 50
Which of the following is not a guide to writing headlines? _____
48 / 50
The mass media have the nature of being all but? _____
49 / 50
Blake and Haroldsen refer to mass media as? ____
50 / 50
50. APCON stands for? ______
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