HCM231

________ is any initiative undertaken by
an organisation to promote an increase
in sales, usage or trial of a product or
service

A service that involves customers
selecting from a counter with varying
designs and layouts is _______

customer service in a food service
operation includes all of the following
characteristics except ________

Various methods are used to keep the
food hot or cold for patients with
prescribed food and all of the following
have such methods except ______

Advertising messages are usually paid
for by and
viewed via various media

________ refers to the food and
beverage items on offer, the portion size
of measure, the cooking method, the
degree of cooking, method of
presentation e.t.c.

The ________ is to promote the
function facilities of any establishment
and to make initial approaches and
contact

A is a term
used to cover the catering, cabin
requirements, bonded stores, cleaning
and other passenger requirements.

The is
responsible for billing and taking
payments, or making ledger account
entries for a food and beverage
operation.

tray service
represents the catering service
rendered to patients in the hospital.

refers
specifically to the ability of the staff in a
food and beverage operation to
contribute to the promotion of sales

Sales promotion through ________ is
concerned with contacting and
informing the existing market of a
business and providing information on
products available

_______ hotels are designed to
accommodate the rising tide of tourists

The ________ staff contributes to the
customers perception of value for
money, hygiene and cleanliness, the
level of service and the perception of
atmosphere that the customer
experiences

The is the
‘learner’, having just joined the food
service staff, and possibly wishing to
take up food service as a career.

s any
advertisement placed in a retail store. It
includes placement of a product in
visible locations in a store, such as at
eye level, at the ends of aisles and near
checkout counters.

is a larger
ad (can include art) that typically run in
an article section of a newspaper.

__________ is mainly used to improve
the average spend per head of the
customer

Some sale promotions, particularly ones
with unusual methods, are considered
by many.

service
involves the catering service rendered
in an airline.

a service where the customer is served
part of the meal and is required to
obtain part through self service is
_________

A ________ service is a limited type of
room service provided in rail services

The is the
person next in seniority to the chef de
rang and assists where necessary.

The of
service are a measure of the ability of
the operation to deliver the service level
it is offering.

The division of cafeteria includes all of
the following except _______

________ hotels are built to meet
housing needs of families

describes
advertising in a printed medium such as
a newspaper, magazine, or trade
journal.

In order to promote the sale of
(meetings/conferences/banquets etc.)
most establishments now have
banqueting and/or meetings and
conference sales packages.

allows
private individuals or companies to
purchase a small,narrowly targeted ad
for a low fee advertising a product or
service.

The three types of sales promotion
particularly useful for food service
operations includes all of the following
except __________

sales promotions targeted at the
consumer are __________

A ________ is a term used to cover the
cateering cabin requirements, bonded
stores, cleaning and other passenger
requirement

In service
(or service in situ) the food and drink is
taken to where the customer is. This
includes tray service in hospitals and
aircraft, trolley service, etc

The is
responsible for the carving trolley and
the carving of joints at the table as
required.

A is an
establishment that provides paid lodging
on a short-term basis

_______ is responsible for the
implementation of agreed policies or for
contributing to the setting of cateering
policies

________ refers to the intensity of
limitations in the individual personal
attention given to customers

How you look and the
impressions you create are more often
than not seen as a reflection of the
hygiene standards of your
establishment and the quality of service
to come.

________ is an establishment that
provides paid lodging on a short-term
basis

________ involves catering service
rendered in an airline

The size and magnitude of a hotel
management structure varies
significantly depending on the size and
of the
hotel.

The provision of food service and
beverage service by means of
automatic retailing is ________

Advertisement is intended to effectively
persuade the target audience to arrive
at a ________ as desired by the
advertiser

is any
advertisement placed upon a coffee cup
that is distributed out of an office, café,
or drive-through coffee shop.

____________involves directories,
guides, business publications, journals
and other magazines

_________ is responsible for accepting
bookings and for keeping the bookings
diary up to date

Sales promotions targeted at retailers
and wholesalers are called

The business strategy that is aimed at
maximising turnover is ________

The is in
charge of the buffet in the room, its
presentation, the carving and portioning
of food and its service.

Sales promotions targeted at the
retailers and wholesalers are