ATTENTION:
Kindly note that you will be presented with 50 questions randomized from the NOUN question bank. Make sure to take the quiz multiple times so you can get familiar with the questions and answers, as new questions are randomized in each attempt.
Good luck!
MKT206
1 / 50
1. ____________ is not an aspect of customer relationship management
2 / 50
2. This is an approach to selling goods and services in which a prospect explicitly agrees in advance to receive marketing information. ____ marketing
3 / 50
3. This is an approach to selling goods and services in which a prospect explicitly agrees in advance to receive marketing information.____ accuracy and the right space
4 / 50
4. ___________ process is not a CRM process
5 / 50
5. The rallying point for successful mark-up pricing according to Gabor is hinged on evaluation of cost and…..............
6 / 50
6. Whole cluster of benefits when company promises to deliver through its market offering is called ____
7 / 50
7. The second step towards the implementation of CRM is Program ……....................
8 / 50
8. The relationship between cost-pricing in retailing is ________
9 / 50
9. The technique, adopted by a salesperson that an offer is limited, so as to force the consumer to make a quicker decision, and therefore less time evaluating alternatives is ……..............
10 / 50
10. __________ focused is not an advantage of a customer-focused business approach
11 / 50
11. CRM successful implementation steps does not include……….
12 / 50
12. In an Internet context, this is the practice of tailoring Web pages to individual users’ characteristics or preferences. ____
13 / 50
13. For a prudent retailer who _______is desirous of profit, it is recommended that….costing should be utilized
14 / 50
14. CRM delivery processes include………. management
15 / 50
15. The five generic cross-functional CRM processes does not include……...............
16 / 50
16. The part of the supply chain process that plans, implements, and controls the efficient, effective flow and storage of goods, services, and related information from the point of origin to the point of consumption in order to meet customers’ requirements is _________
17 / 50
17. The era of _________ was basically an era of shortages in economies.
18 / 50
18. Decision roles in consumer behaviour does not include ………
19 / 50
19. The three CRM processes at the customer-facing level do not include relationship………
20 / 50
20. Price promotion tactics does not include………...........
21 / 50
21. Amount of time between recognition that an order needs to be placed and when it arrives in the store and is ready for sale
22 / 50
22. Retailers use two types of buying systems known as _______
23 / 50
23. Which of these people do not benefit from retail audit?
24 / 50
24. This is an arrangement in which a company outsources some of its functions to an application service provider (ASP); ____ CRM
25 / 50
25. _________ is defined as those that CRM information must be accessible for recognizing and contacting them in the company.
26 / 50
26. The ……... CRM processes at the customer-facing level does not include relationship
27 / 50
27. External factor which affect pricing decisions of a retailing outlet is ________
28 / 50
28. CRM horizontal processes refer to the cross-functional processes such as Product …….............
29 / 50
29. ____ modelling; in data mining, this is a technique used to predict future behavior and anticipate the consequences of change.
30 / 50
30. Task management helps to assign tasks and execution in the following areas except ___________
31 / 50
31. CRM successful implementation steps do not include………...............
32 / 50
32. ___________ is the tool that helps a project manager to keep CRM project on track
33 / 50
33. According to Kotler, general widespread agreement can only be arrived at based on these factors-demand, cost and ________
34 / 50
34. The duties of a CRM Manager includes only…….. with other departments
35 / 50
35. The extent to which an interaction varies from and builds upon the preceding stream of buyer–seller interactions is known as Interaction …………..
36 / 50
36. The general factors affecting retailing pricing decisions is categorized into ______
37 / 50
37. Marginal costing of products means __________
38 / 50
38. When a loyal customer has repetitive requirement of the same product, such customers may be described as……… loyal
39 / 50
39. Customer retention approaches in customer relationship management does not include adding ……….
40 / 50
40. Once you have identified a CRM system that is suitable for your organization and selected a project manager to oversee the process, the next step is Contract and ……….............
41 / 50
41. Customer retention approaches in customer relationship management does not include adding managerial ……….
42 / 50
42. The two options opened to retailers on costing is marginal costing and __________
43 / 50
43. The technique adopted by a salesperson that an offer is limited, so as to force the consumer to make a quicker decision, and therefore less time evaluating alternatives is ……................
44 / 50
44. GMROI is ______________
45 / 50
The integration of business processes from end user through original suppliers that provides products, services, and information that add value to customers is _________
46 / 50
46. CRM primary processes includes _________
47 / 50
47. While absorption costing stresses…….. cost
48 / 50
48. The international chain WalMart is particularly known to be _________
49 / 50
49. This is the processing of data about customers and their relationship with the enterprise in order to improve the enterprise’s future ____ policy in place
50 / 50
50. This is a systematic approach to the gathering, consolidation, and processing of consumer data that is maintained in a company’s databases ____ marketing
Restart quiz
Rate this quiz
