MKT205

____________ is defined as those activities, benefits, or satisfactions which are offered services for sale, or are provided in connection with the sales of goods. 

2. _____is the type of partner(s) who take active part in the formation, financing and management of the business.

_____________________is defined as the process by which marketing plans are developed for products. 

The term financial services become more prevalent in the United States partly as a result of the Gramm Leach-Bliley Act of the late ____, which enabled different types of companies operating in the U.S financial services industry at that time to merge. 

5. _________consists of members’ deposits, loan from cooperative banks, loan from government and trading credits.

6. _________is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational goals.

Marketing came into Nigeria banks after ____ not in form of application of the marketing concepts but inform of advertising and after promotional concepts. 

 ________________ should be done in such a way that the brand name must attract the attention of customers.

9. _________is an organisation where some specialist functions have developed.

Since no company can operate in every market and satisfy every need, there is need for market ________________. 

11. _______is an association of two to twenty persons carrying on a business in common with the view of making profit

12. _________is made up of the share contribution of members plus the reserves of all types, undistributed profits and the members’ entrance fees

_________ is the creation, development and delivery of products and services that satisfy the needs and wants of the customer, at a profit.

14. In _____ the marketer offers one product or uses one blend of marketing mix to serve the whole market.

__________ differentiation is often adopted when a company is faced with competition. 

16. _______is the type of structure much pronounced in the military organisation where scalar principle is practiced.

17. There are ______functions in marketing

18. ______is an individual who is known to the public as a partner but who does not take active part in the management of the firm.

19. A _______is that who is active in the affairs of the business but not known to the public as a partner

20. The ________concept holds that consumers, if left alone will ordinarily not buy enough of the organization’s products

21. _________theory is made up of motivator factors and hygiene factors

The first step in the marketing process is ________

23. ______states that disinterest in the formal economy reflects the status of Nigeria's policies and tax regime, which have long been deemed detrimental to the growth of viable enterprises.

The source of new product can either be internal or ______________.

25. In _______ segmentation consumers are grouped according to variables such as age, sex, marital status, income, education, occupation, race, religion.

Services often cannot be separated from their__________. 

 A firm that uses ___________ sets a price only slightly higher than the cost of the product. 

28. Hornby (2006) defined __________as the process or stimulating the interest of people to do something

29. Toyota and Honda companies use the ________concept for their brands of cars for Nigeria markets.

30. There are ______ steps in decision-making model.

31. Financial institutions are most often described as being ________ in nature.

32. _________is any act or performance that one party can offer to another that is essentially intangible and does not result in the ownership of anything. Its production may or may not be tied to a physical product.

 ________ function is to provide logistics that delivers the products cost-efficiency on a timely basis. 

34. ________aims at dividing a large heterogeneous market into homogenous groups or segments, and developing a marketing mix that will appeal directly and efficiently to buyers in each.

35. ______theory is made up of physiological, safety or security, social affiliation, esteem and self- actualization needs),

36. _________stated that capitalization deals with the capital structure of a business in relation to the amount of equity, its composition and changes in it.

37. ________ provides value for the people involved in the organisation

Mass marketing can also be referred to as ____________ marketing

39. Koce (2009) defined__________ as the obligation (of managers) to pursue the policies, to make decisions, or to follow lines of action which are desirable in terms of objectives and values of our society.

____________is used when a new product is introduced into a market in which there are no competitors. 

41. The three core areas of corporate strategy are strategic analysis, strategic development and ______

42. A high level of Literacy rate is a major condition in _____________marketing

43. A _____is a credit granted to any business organisation with a view to defer payment for the goods received for a specific period of time.

Financial services are the economic services providers by the ________.

____________is a pattern of living adopted by an individual.

46. ____defines strategic planning as a disciplined effort to produce fundamental decisions and actions that shape and guide what an organization is, what it does, and why it does it, with a focus on the future.

47. The ______concept holds that consumers would favour products that are available and highly affordable.

_______________ is defined as anything that has the capacity to produce the satisfaction use or perhaps, the profit desired by the customer”.

_______________concept believes that organizations, while focusing on consumer satisfaction, should reconcile such objective with social and environmental considerations. 

___________ is concerned principally with making the product available at the desired time and place.