MKT205

____________is a pattern of living adopted by an individual.

2. The three core areas of corporate strategy are strategic analysis, strategic development and ______

Financial institutions because it has the same nature of service must be creative and ___________ to market needs.

4. _______is an association of two to twenty persons carrying on a business in common with the view of making profit

5. A _____is a credit granted to any business organisation with a view to defer payment for the goods received for a specific period of time.

6. _________stated that capitalization deals with the capital structure of a business in relation to the amount of equity, its composition and changes in it.

Services often cannot be separated from their__________. 

___________ is concerned principally with making the product available at the desired time and place. 

9. There are ______ steps in decision-making model.

10. _________is made up of the share contribution of members plus the reserves of all types, undistributed profits and the members’ entrance fees

___________concept believes that consumers can be induced to buy more through various sales stimulating devices. 

12. In _____ the marketer offers one product or uses one blend of marketing mix to serve the whole market.

13. ______is an individual who is known to the public as a partner but who does not take active part in the management of the firm.

The source of new product can either be internal or ______________.

15. _________theory is made up of motivator factors and hygiene factors

16. Toyota and Honda companies use the ________concept for their brands of cars for Nigeria markets.

______________ refers to a short-term arrangement where both the buyer and seller have an interest in providing a more satisfying exchange. 

__________is defined as the act or process of growth, progress and improvement within a physical setting.

19. _________is any act or performance that one party can offer to another that is essentially intangible and does not result in the ownership of anything. Its production may or may not be tied to a physical product.

 ________________ should be done in such a way that the brand name must attract the attention of customers.

21. ________ provides value for the people involved in the organisation

22. Financial institutions are most often described as being ________ in nature.

23. In _______ segmentation consumers are grouped according to variables such as age, sex, marital status, income, education, occupation, race, religion.

_________ is the creation, development and delivery of products and services that satisfy the needs and wants of the customer, at a profit.

 ________ function is to provide logistics that delivers the products cost-efficiency on a timely basis. 

26. _________is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational goals.

__________ differentiation is often adopted when a company is faced with competition. 

 A firm that uses ___________ sets a price only slightly higher than the cost of the product. 

29. The ________concept holds that consumers, if left alone will ordinarily not buy enough of the organization’s products

30. There are ______functions in marketing

____________is used when a new product is introduced into a market in which there are no competitors. 

____________ is defined as those activities, benefits, or satisfactions which are offered services for sale, or are provided in connection with the sales of goods. 

Mass marketing can also be referred to as ____________ marketing

Since no company can operate in every market and satisfy every need, there is need for market ________________. 

35. ________aims at dividing a large heterogeneous market into homogenous groups or segments, and developing a marketing mix that will appeal directly and efficiently to buyers in each.

Financial services are the economic services providers by the ________.

37. Capitalization of income, method of valuation is the procedure for determining the ____

_______________ is defined as anything that has the capacity to produce the satisfaction use or perhaps, the profit desired by the customer”.

39. A _______is that who is active in the affairs of the business but not known to the public as a partner

The term financial services become more prevalent in the United States partly as a result of the Gramm Leach-Bliley Act of the late ____, which enabled different types of companies operating in the U.S financial services industry at that time to merge. 

_______________concept believes that organizations, while focusing on consumer satisfaction, should reconcile such objective with social and environmental considerations. 

42. _________consists of members’ deposits, loan from cooperative banks, loan from government and trading credits.

43. ________partner is not involved in managing of the business and doesn’t receive salary

44. _______is the type of structure much pronounced in the military organisation where scalar principle is practiced.

45. ____defines strategic planning as a disciplined effort to produce fundamental decisions and actions that shape and guide what an organization is, what it does, and why it does it, with a focus on the future.

_____________________is defined as the process by which marketing plans are developed for products. 

47. ______ is the document that regulates the activities of the partnership business.

Marketing came into Nigeria banks after ____ not in form of application of the marketing concepts but inform of advertising and after promotional concepts. 

 _____________ concept indicates that consumers are primarily interested in product quality, and know the quality and feature differences amongst the competing products. 

50. Koce (2009) defined__________ as the obligation (of managers) to pursue the policies, to make decisions, or to follow lines of action which are desirable in terms of objectives and values of our society.