MKT205

__________ differentiation is often adopted when a company is faced with competition. 

____________is used when a new product is introduced into a market in which there are no competitors. 

3. The _________concept holds that the key achieving organizational goals consists in determining the needs and wants of target markets and delivering the desired satisfactions more effectively and efficiently than competitors

Financial institutions because it has the same nature of service must be creative and ___________ to market needs.

 _____________ concept indicates that consumers are primarily interested in product quality, and know the quality and feature differences amongst the competing products. 

 ________ function is to provide logistics that delivers the products cost-efficiency on a timely basis. 

Since no company can operate in every market and satisfy every need, there is need for market ________________. 

______________ refers to a short-term arrangement where both the buyer and seller have an interest in providing a more satisfying exchange. 

9. In _______ segmentation consumers are grouped according to variables such as age, sex, marital status, income, education, occupation, race, religion.

___________ is concerned principally with making the product available at the desired time and place. 

11. ______ is the document that regulates the activities of the partnership business.

12. ____defines strategic planning as a disciplined effort to produce fundamental decisions and actions that shape and guide what an organization is, what it does, and why it does it, with a focus on the future.

13. _________is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational goals.

14. Capitalization of income, method of valuation is the procedure for determining the ____

15. A high level of Literacy rate is a major condition in _____________marketing

16. There are ______functions in marketing

17. The ________concept holds that consumers, if left alone will ordinarily not buy enough of the organization’s products

18. _________consists of members’ deposits, loan from cooperative banks, loan from government and trading credits.

19. _____is the type of partner(s) who take active part in the formation, financing and management of the business.

The term financial services become more prevalent in the United States partly as a result of the Gramm Leach-Bliley Act of the late ____, which enabled different types of companies operating in the U.S financial services industry at that time to merge. 

21. A _____is a credit granted to any business organisation with a view to defer payment for the goods received for a specific period of time.

22. _______is the type of structure much pronounced in the military organisation where scalar principle is practiced.

23. ______theory is made up of physiological, safety or security, social affiliation, esteem and self- actualization needs),

___________concept believes that consumers can be induced to buy more through various sales stimulating devices. 

25. ________aims at dividing a large heterogeneous market into homogenous groups or segments, and developing a marketing mix that will appeal directly and efficiently to buyers in each.

26. ________partner is not involved in managing of the business and doesn’t receive salary

27. ________ provides value for the people involved in the organisation

28. Financial institutions are most often described as being ________ in nature.

Mass marketing can also be referred to as ____________ marketing

Services often cannot be separated from their__________. 

31. A _______is that who is active in the affairs of the business but not known to the public as a partner

_______________concept believes that organizations, while focusing on consumer satisfaction, should reconcile such objective with social and environmental considerations. 

 A firm that uses ___________ sets a price only slightly higher than the cost of the product. 

34. ______is an individual who is known to the public as a partner but who does not take active part in the management of the firm.

____________is a pattern of living adopted by an individual.

____________ is defined as those activities, benefits, or satisfactions which are offered services for sale, or are provided in connection with the sales of goods. 

37. In _____ the marketer offers one product or uses one blend of marketing mix to serve the whole market.

 ________________ should be done in such a way that the brand name must attract the attention of customers.

39. _________stated that capitalization deals with the capital structure of a business in relation to the amount of equity, its composition and changes in it.

40. The ______concept holds that consumers would favour products that are available and highly affordable.

The source of new product can either be internal or ______________.

Marketing came into Nigeria banks after ____ not in form of application of the marketing concepts but inform of advertising and after promotional concepts. 

43. Hornby (2006) defined __________as the process or stimulating the interest of people to do something

_________ is the creation, development and delivery of products and services that satisfy the needs and wants of the customer, at a profit.

45. ______states that disinterest in the formal economy reflects the status of Nigeria's policies and tax regime, which have long been deemed detrimental to the growth of viable enterprises.

46. _______is a process of creating, maintaining and enhancing strong value added relationships with customers and other stockholders.

47. The three core areas of corporate strategy are strategic analysis, strategic development and ______

48. There are ______ steps in decision-making model.

49. _________is an organisation where some specialist functions have developed.

_____________________is defined as the process by which marketing plans are developed for products.