MKT205

Mass marketing can also be referred to as ____________ marketing

2. ________aims at dividing a large heterogeneous market into homogenous groups or segments, and developing a marketing mix that will appeal directly and efficiently to buyers in each.

3. The ________concept holds that consumers, if left alone will ordinarily not buy enough of the organization’s products

__________ differentiation is often adopted when a company is faced with competition. 

5. Capitalization of income, method of valuation is the procedure for determining the ____

6. ________ provides value for the people involved in the organisation

Since no company can operate in every market and satisfy every need, there is need for market ________________. 

8. Hornby (2006) defined __________as the process or stimulating the interest of people to do something

9. _______is the type of structure much pronounced in the military organisation where scalar principle is practiced.

10. ____defines strategic planning as a disciplined effort to produce fundamental decisions and actions that shape and guide what an organization is, what it does, and why it does it, with a focus on the future.

11. ________partner is not involved in managing of the business and doesn’t receive salary

____________is a pattern of living adopted by an individual.

13. ______ is the document that regulates the activities of the partnership business.

14. _______is an association of two to twenty persons carrying on a business in common with the view of making profit

15. ______theory is made up of physiological, safety or security, social affiliation, esteem and self- actualization needs),

16. There are ______ steps in decision-making model.

 A firm that uses ___________ sets a price only slightly higher than the cost of the product. 

18. A _______is that who is active in the affairs of the business but not known to the public as a partner

19. A high level of Literacy rate is a major condition in _____________marketing

20. _______is a process of creating, maintaining and enhancing strong value added relationships with customers and other stockholders.

21. _________stated that capitalization deals with the capital structure of a business in relation to the amount of equity, its composition and changes in it.

_____________________is defined as the process by which marketing plans are developed for products. 

23. _____is the type of partner(s) who take active part in the formation, financing and management of the business.

_________ is the creation, development and delivery of products and services that satisfy the needs and wants of the customer, at a profit.

___________concept believes that consumers can be induced to buy more through various sales stimulating devices. 

The source of new product can either be internal or ______________.

27. _________is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational goals.

_______________concept believes that organizations, while focusing on consumer satisfaction, should reconcile such objective with social and environmental considerations. 

29. The three core areas of corporate strategy are strategic analysis, strategic development and ______

Financial services are the economic services providers by the ________.

 ________ function is to provide logistics that delivers the products cost-efficiency on a timely basis. 

32. In _____ the marketer offers one product or uses one blend of marketing mix to serve the whole market.

Marketing came into Nigeria banks after ____ not in form of application of the marketing concepts but inform of advertising and after promotional concepts. 

34. The ______concept holds that consumers would favour products that are available and highly affordable.

Financial institutions because it has the same nature of service must be creative and ___________ to market needs.

36. _________is an organisation where some specialist functions have developed.

The first step in the marketing process is ________

38. Koce (2009) defined__________ as the obligation (of managers) to pursue the policies, to make decisions, or to follow lines of action which are desirable in terms of objectives and values of our society.

39. In _______ segmentation consumers are grouped according to variables such as age, sex, marital status, income, education, occupation, race, religion.

The term financial services become more prevalent in the United States partly as a result of the Gramm Leach-Bliley Act of the late ____, which enabled different types of companies operating in the U.S financial services industry at that time to merge. 

41. _________is any act or performance that one party can offer to another that is essentially intangible and does not result in the ownership of anything. Its production may or may not be tied to a physical product.

42. _________consists of members’ deposits, loan from cooperative banks, loan from government and trading credits.

Services often cannot be separated from their__________. 

 ________________ should be done in such a way that the brand name must attract the attention of customers.

____________ is defined as those activities, benefits, or satisfactions which are offered services for sale, or are provided in connection with the sales of goods. 

46. _________is made up of the share contribution of members plus the reserves of all types, undistributed profits and the members’ entrance fees

 _____________ concept indicates that consumers are primarily interested in product quality, and know the quality and feature differences amongst the competing products. 

48. ______is an individual who is known to the public as a partner but who does not take active part in the management of the firm.

____________is used when a new product is introduced into a market in which there are no competitors. 

___________ is concerned principally with making the product available at the desired time and place.