MKT205

_________ is the creation, development and delivery of products and services that satisfy the needs and wants of the customer, at a profit.

2. Capitalization of income, method of valuation is the procedure for determining the ____

______________ refers to a short-term arrangement where both the buyer and seller have an interest in providing a more satisfying exchange. 

4. Toyota and Honda companies use the ________concept for their brands of cars for Nigeria markets.

5. ______is an individual who is known to the public as a partner but who does not take active part in the management of the firm.

6. The ________concept holds that consumers, if left alone will ordinarily not buy enough of the organization’s products

7. _______is a process of creating, maintaining and enhancing strong value added relationships with customers and other stockholders.

___________ is concerned principally with making the product available at the desired time and place. 

The first step in the marketing process is ________

10. _______is an association of two to twenty persons carrying on a business in common with the view of making profit

11. ________partner is not involved in managing of the business and doesn’t receive salary

12. ________aims at dividing a large heterogeneous market into homogenous groups or segments, and developing a marketing mix that will appeal directly and efficiently to buyers in each.

13. Hornby (2006) defined __________as the process or stimulating the interest of people to do something

14. _________theory is made up of motivator factors and hygiene factors

___________concept believes that consumers can be induced to buy more through various sales stimulating devices. 

The source of new product can either be internal or ______________.

_____________________is defined as the process by which marketing plans are developed for products. 

____________ is defined as those activities, benefits, or satisfactions which are offered services for sale, or are provided in connection with the sales of goods. 

19. The three core areas of corporate strategy are strategic analysis, strategic development and ______

20. _________is made up of the share contribution of members plus the reserves of all types, undistributed profits and the members’ entrance fees

Financial services are the economic services providers by the ________.

22. There are ______ steps in decision-making model.

23. _______is the type of structure much pronounced in the military organisation where scalar principle is practiced.

Services often cannot be separated from their__________. 

25. There are ______functions in marketing

_______________ is defined as anything that has the capacity to produce the satisfaction use or perhaps, the profit desired by the customer”.

27. A _______is that who is active in the affairs of the business but not known to the public as a partner

Since no company can operate in every market and satisfy every need, there is need for market ________________. 

29. Koce (2009) defined__________ as the obligation (of managers) to pursue the policies, to make decisions, or to follow lines of action which are desirable in terms of objectives and values of our society.

Marketing came into Nigeria banks after ____ not in form of application of the marketing concepts but inform of advertising and after promotional concepts. 

31. In _______ segmentation consumers are grouped according to variables such as age, sex, marital status, income, education, occupation, race, religion.

32. A high level of Literacy rate is a major condition in _____________marketing

 ________ function is to provide logistics that delivers the products cost-efficiency on a timely basis. 

34. Financial institutions are most often described as being ________ in nature.

Mass marketing can also be referred to as ____________ marketing

36. A _____is a credit granted to any business organisation with a view to defer payment for the goods received for a specific period of time.

Financial institutions because it has the same nature of service must be creative and ___________ to market needs.

 _____________ concept indicates that consumers are primarily interested in product quality, and know the quality and feature differences amongst the competing products. 

____________is a pattern of living adopted by an individual.

The term financial services become more prevalent in the United States partly as a result of the Gramm Leach-Bliley Act of the late ____, which enabled different types of companies operating in the U.S financial services industry at that time to merge. 

41. In _____ the marketer offers one product or uses one blend of marketing mix to serve the whole market.

42. _________consists of members’ deposits, loan from cooperative banks, loan from government and trading credits.

____________is used when a new product is introduced into a market in which there are no competitors. 

__________ differentiation is often adopted when a company is faced with competition. 

45. ______ is the document that regulates the activities of the partnership business.

46. ____defines strategic planning as a disciplined effort to produce fundamental decisions and actions that shape and guide what an organization is, what it does, and why it does it, with a focus on the future.

47. The ______concept holds that consumers would favour products that are available and highly affordable.

48. ________ provides value for the people involved in the organisation

49. _________is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational goals.

50. The _________concept holds that the key achieving organizational goals consists in determining the needs and wants of target markets and delivering the desired satisfactions more effectively and efficiently than competitors