MKT205

 A firm that uses ___________ sets a price only slightly higher than the cost of the product. 

2. ________ provides value for the people involved in the organisation

Financial services are the economic services providers by the ________.

4. A _______is that who is active in the affairs of the business but not known to the public as a partner

Marketing came into Nigeria banks after ____ not in form of application of the marketing concepts but inform of advertising and after promotional concepts. 

6. The _________concept holds that the key achieving organizational goals consists in determining the needs and wants of target markets and delivering the desired satisfactions more effectively and efficiently than competitors

_____________________is defined as the process by which marketing plans are developed for products. 

8. The ______concept holds that consumers would favour products that are available and highly affordable.

Since no company can operate in every market and satisfy every need, there is need for market ________________. 

10. ________aims at dividing a large heterogeneous market into homogenous groups or segments, and developing a marketing mix that will appeal directly and efficiently to buyers in each.

Services often cannot be separated from their__________. 

12. Toyota and Honda companies use the ________concept for their brands of cars for Nigeria markets.

__________ differentiation is often adopted when a company is faced with competition. 

 _____________ concept indicates that consumers are primarily interested in product quality, and know the quality and feature differences amongst the competing products. 

___________concept believes that consumers can be induced to buy more through various sales stimulating devices. 

16. There are ______ steps in decision-making model.

___________ is concerned principally with making the product available at the desired time and place. 

18. The three core areas of corporate strategy are strategic analysis, strategic development and ______

The first step in the marketing process is ________

_________ is the creation, development and delivery of products and services that satisfy the needs and wants of the customer, at a profit.

21. _______is the type of structure much pronounced in the military organisation where scalar principle is practiced.

__________is defined as the act or process of growth, progress and improvement within a physical setting.

23. ____defines strategic planning as a disciplined effort to produce fundamental decisions and actions that shape and guide what an organization is, what it does, and why it does it, with a focus on the future.

Mass marketing can also be referred to as ____________ marketing

25. In _______ segmentation consumers are grouped according to variables such as age, sex, marital status, income, education, occupation, race, religion.

26. _______is an association of two to twenty persons carrying on a business in common with the view of making profit

____________is used when a new product is introduced into a market in which there are no competitors. 

______________ refers to a short-term arrangement where both the buyer and seller have an interest in providing a more satisfying exchange. 

29. _________is made up of the share contribution of members plus the reserves of all types, undistributed profits and the members’ entrance fees

30. Hornby (2006) defined __________as the process or stimulating the interest of people to do something

____________is a pattern of living adopted by an individual.

 ________ function is to provide logistics that delivers the products cost-efficiency on a timely basis. 

33. ______is an individual who is known to the public as a partner but who does not take active part in the management of the firm.

34. Koce (2009) defined__________ as the obligation (of managers) to pursue the policies, to make decisions, or to follow lines of action which are desirable in terms of objectives and values of our society.

35. _________theory is made up of motivator factors and hygiene factors

36. The ________concept holds that consumers, if left alone will ordinarily not buy enough of the organization’s products

37. ______states that disinterest in the formal economy reflects the status of Nigeria's policies and tax regime, which have long been deemed detrimental to the growth of viable enterprises.

_______________ is defined as anything that has the capacity to produce the satisfaction use or perhaps, the profit desired by the customer”.

The source of new product can either be internal or ______________.

40. ________partner is not involved in managing of the business and doesn’t receive salary

41. _______is a process of creating, maintaining and enhancing strong value added relationships with customers and other stockholders.

42. There are ______functions in marketing

Financial institutions because it has the same nature of service must be creative and ___________ to market needs.

44. ______theory is made up of physiological, safety or security, social affiliation, esteem and self- actualization needs),

The term financial services become more prevalent in the United States partly as a result of the Gramm Leach-Bliley Act of the late ____, which enabled different types of companies operating in the U.S financial services industry at that time to merge. 

46. In _____ the marketer offers one product or uses one blend of marketing mix to serve the whole market.

47. ______ is the document that regulates the activities of the partnership business.

48. _________is an organisation where some specialist functions have developed.

49. _________stated that capitalization deals with the capital structure of a business in relation to the amount of equity, its composition and changes in it.

_______________concept believes that organizations, while focusing on consumer satisfaction, should reconcile such objective with social and environmental considerations.