MKT205

The term financial services become more prevalent in the United States partly as a result of the Gramm Leach-Bliley Act of the late ____, which enabled different types of companies operating in the U.S financial services industry at that time to merge. 

The source of new product can either be internal or ______________.

____________ is defined as those activities, benefits, or satisfactions which are offered services for sale, or are provided in connection with the sales of goods. 

______________ refers to a short-term arrangement where both the buyer and seller have an interest in providing a more satisfying exchange. 

__________is defined as the act or process of growth, progress and improvement within a physical setting.

6. The ______concept holds that consumers would favour products that are available and highly affordable.

____________is used when a new product is introduced into a market in which there are no competitors. 

8. _________is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational goals.

9. _____is the type of partner(s) who take active part in the formation, financing and management of the business.

10. _______is a process of creating, maintaining and enhancing strong value added relationships with customers and other stockholders.

11. Koce (2009) defined__________ as the obligation (of managers) to pursue the policies, to make decisions, or to follow lines of action which are desirable in terms of objectives and values of our society.

12. A _______is that who is active in the affairs of the business but not known to the public as a partner

___________concept believes that consumers can be induced to buy more through various sales stimulating devices. 

__________ differentiation is often adopted when a company is faced with competition. 

15. The three core areas of corporate strategy are strategic analysis, strategic development and ______

16. ______theory is made up of physiological, safety or security, social affiliation, esteem and self- actualization needs),

_____________________is defined as the process by which marketing plans are developed for products. 

 _____________ concept indicates that consumers are primarily interested in product quality, and know the quality and feature differences amongst the competing products. 

19. There are ______ steps in decision-making model.

20. _________is any act or performance that one party can offer to another that is essentially intangible and does not result in the ownership of anything. Its production may or may not be tied to a physical product.

Mass marketing can also be referred to as ____________ marketing

 ________ function is to provide logistics that delivers the products cost-efficiency on a timely basis. 

23. _______is the type of structure much pronounced in the military organisation where scalar principle is practiced.

___________ is concerned principally with making the product available at the desired time and place. 

25. _________stated that capitalization deals with the capital structure of a business in relation to the amount of equity, its composition and changes in it.

26. In _____ the marketer offers one product or uses one blend of marketing mix to serve the whole market.

27. ____defines strategic planning as a disciplined effort to produce fundamental decisions and actions that shape and guide what an organization is, what it does, and why it does it, with a focus on the future.

28. In _______ segmentation consumers are grouped according to variables such as age, sex, marital status, income, education, occupation, race, religion.

29. ________ provides value for the people involved in the organisation

30. Capitalization of income, method of valuation is the procedure for determining the ____

Since no company can operate in every market and satisfy every need, there is need for market ________________. 

_________ is the creation, development and delivery of products and services that satisfy the needs and wants of the customer, at a profit.

33. Toyota and Honda companies use the ________concept for their brands of cars for Nigeria markets.

34. A _____is a credit granted to any business organisation with a view to defer payment for the goods received for a specific period of time.

Financial institutions because it has the same nature of service must be creative and ___________ to market needs.

Marketing came into Nigeria banks after ____ not in form of application of the marketing concepts but inform of advertising and after promotional concepts. 

37. ________aims at dividing a large heterogeneous market into homogenous groups or segments, and developing a marketing mix that will appeal directly and efficiently to buyers in each.

38. The ________concept holds that consumers, if left alone will ordinarily not buy enough of the organization’s products

_______________concept believes that organizations, while focusing on consumer satisfaction, should reconcile such objective with social and environmental considerations. 

Financial services are the economic services providers by the ________.

41. _________is made up of the share contribution of members plus the reserves of all types, undistributed profits and the members’ entrance fees

42. There are ______functions in marketing

43. ______ is the document that regulates the activities of the partnership business.

44. ________partner is not involved in managing of the business and doesn’t receive salary

_______________ is defined as anything that has the capacity to produce the satisfaction use or perhaps, the profit desired by the customer”.

 A firm that uses ___________ sets a price only slightly higher than the cost of the product. 

47. _________theory is made up of motivator factors and hygiene factors

48. ______states that disinterest in the formal economy reflects the status of Nigeria's policies and tax regime, which have long been deemed detrimental to the growth of viable enterprises.

49. _______is an association of two to twenty persons carrying on a business in common with the view of making profit

50. Financial institutions are most often described as being ________ in nature.