MKT205

_________ is the creation, development and delivery of products and services that satisfy the needs and wants of the customer, at a profit.

2. There are ______functions in marketing

3. _______is an association of two to twenty persons carrying on a business in common with the view of making profit

4. ____defines strategic planning as a disciplined effort to produce fundamental decisions and actions that shape and guide what an organization is, what it does, and why it does it, with a focus on the future.

5. _______is the type of structure much pronounced in the military organisation where scalar principle is practiced.

6. ______ is the document that regulates the activities of the partnership business.

___________ is concerned principally with making the product available at the desired time and place. 

____________is used when a new product is introduced into a market in which there are no competitors. 

Services often cannot be separated from their__________. 

The source of new product can either be internal or ______________.

 A firm that uses ___________ sets a price only slightly higher than the cost of the product. 

12. _______is a process of creating, maintaining and enhancing strong value added relationships with customers and other stockholders.

13. _________is an organisation where some specialist functions have developed.

14. Koce (2009) defined__________ as the obligation (of managers) to pursue the policies, to make decisions, or to follow lines of action which are desirable in terms of objectives and values of our society.

15. Capitalization of income, method of valuation is the procedure for determining the ____

16. ______states that disinterest in the formal economy reflects the status of Nigeria's policies and tax regime, which have long been deemed detrimental to the growth of viable enterprises.

 ________ function is to provide logistics that delivers the products cost-efficiency on a timely basis. 

18. ________aims at dividing a large heterogeneous market into homogenous groups or segments, and developing a marketing mix that will appeal directly and efficiently to buyers in each.

______________ refers to a short-term arrangement where both the buyer and seller have an interest in providing a more satisfying exchange. 

20. The ________concept holds that consumers, if left alone will ordinarily not buy enough of the organization’s products

The first step in the marketing process is ________

 _____________ concept indicates that consumers are primarily interested in product quality, and know the quality and feature differences amongst the competing products. 

23. _________is made up of the share contribution of members plus the reserves of all types, undistributed profits and the members’ entrance fees

Mass marketing can also be referred to as ____________ marketing

___________concept believes that consumers can be induced to buy more through various sales stimulating devices. 

26. In _______ segmentation consumers are grouped according to variables such as age, sex, marital status, income, education, occupation, race, religion.

Financial services are the economic services providers by the ________.

28. Financial institutions are most often described as being ________ in nature.

29. The ______concept holds that consumers would favour products that are available and highly affordable.

30. There are ______ steps in decision-making model.

31. The three core areas of corporate strategy are strategic analysis, strategic development and ______

32. _________is any act or performance that one party can offer to another that is essentially intangible and does not result in the ownership of anything. Its production may or may not be tied to a physical product.

33. A _______is that who is active in the affairs of the business but not known to the public as a partner

34. The _________concept holds that the key achieving organizational goals consists in determining the needs and wants of target markets and delivering the desired satisfactions more effectively and efficiently than competitors

_______________ is defined as anything that has the capacity to produce the satisfaction use or perhaps, the profit desired by the customer”.

36. A _____is a credit granted to any business organisation with a view to defer payment for the goods received for a specific period of time.

37. _________theory is made up of motivator factors and hygiene factors

38. ________ provides value for the people involved in the organisation

_____________________is defined as the process by which marketing plans are developed for products. 

__________is defined as the act or process of growth, progress and improvement within a physical setting.

41. _________is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational goals.

42. A high level of Literacy rate is a major condition in _____________marketing

_______________concept believes that organizations, while focusing on consumer satisfaction, should reconcile such objective with social and environmental considerations. 

44. ________partner is not involved in managing of the business and doesn’t receive salary

45. Hornby (2006) defined __________as the process or stimulating the interest of people to do something

Financial institutions because it has the same nature of service must be creative and ___________ to market needs.

47. ______is an individual who is known to the public as a partner but who does not take active part in the management of the firm.

__________ differentiation is often adopted when a company is faced with competition. 

49. _________consists of members’ deposits, loan from cooperative banks, loan from government and trading credits.

50. In _____ the marketer offers one product or uses one blend of marketing mix to serve the whole market.