ATTENTION:
Kindly note that you will be presented with 50 questions randomized from the NOUN question bank. Make sure to take the quiz multiple times so you can get familiar with the questions and answers, as new questions are randomized in each attempt.
Good luck!
MKT205
1 / 50
1. _________is an organisation where some specialist functions have developed.
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2. The ________concept holds that consumers, if left alone will ordinarily not buy enough of the organization’s products
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Mass marketing can also be referred to as ____________ marketing
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4. There are ______ steps in decision-making model.
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Services often cannot be separated from their__________.
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6. A _____is a credit granted to any business organisation with a view to defer payment for the goods received for a specific period of time.
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7. A high level of Literacy rate is a major condition in _____________marketing
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8. _______is an association of two to twenty persons carrying on a business in common with the view of making profit
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9. ________aims at dividing a large heterogeneous market into homogenous groups or segments, and developing a marketing mix that will appeal directly and efficiently to buyers in each.
10 / 50
The first step in the marketing process is ________
11 / 50
____________ is defined as those activities, benefits, or satisfactions which are offered services for sale, or are provided in connection with the sales of goods.
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12. ________partner is not involved in managing of the business and doesn’t receive salary
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___________ is concerned principally with making the product available at the desired time and place.
14 / 50
_____________________is defined as the process by which marketing plans are developed for products.
15 / 50
The term financial services become more prevalent in the United States partly as a result of the Gramm Leach-Bliley Act of the late ____, which enabled different types of companies operating in the U.S financial services industry at that time to merge.
16 / 50
__________is defined as the act or process of growth, progress and improvement within a physical setting.
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17. Toyota and Honda companies use the ________concept for their brands of cars for Nigeria markets.
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___________concept believes that consumers can be induced to buy more through various sales stimulating devices.Â
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______________ refers to a short-term arrangement where both the buyer and seller have an interest in providing a more satisfying exchange.
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________ function is to provide logistics that delivers the products cost-efficiency on a timely basis.
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21. ______is an individual who is known to the public as a partner but who does not take active part in the management of the firm.
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22. In _______ segmentation consumers are grouped according to variables such as age, sex, marital status, income, education, occupation, race, religion.
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23. ____defines strategic planning as a disciplined effort to produce fundamental decisions and actions that shape and guide what an organization is, what it does, and why it does it, with a focus on the future.
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_______________ is defined as anything that has the capacity to produce the satisfaction use or perhaps, the profit desired by the customerâ€.
25 / 50
_______________concept believes that organizations, while focusing on consumer satisfaction, should reconcile such objective with social and environmental considerations.
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26. _________is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational goals.
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27. _________theory is made up of motivator factors and hygiene factors
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28. ______ is the document that regulates the activities of the partnership business.
29 / 50
_____________ concept indicates that consumers are primarily interested in product quality, and know the quality and feature differences amongst the competing products.
30 / 50
30. ______states that disinterest in the formal economy reflects the status of Nigeria's policies and tax regime, which have long been deemed detrimental to the growth of viable enterprises.
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31. Koce (2009) defined__________ as the obligation (of managers) to pursue the policies, to make decisions, or to follow lines of action which are desirable in terms of objectives and values of our society.
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____________is a pattern of living adopted by an individual.
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A firm that uses ___________ sets a price only slightly higher than the cost of the product.
34 / 50
Financial institutions because it has the same nature of service must be creative and ___________ to market needs.
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35. _________is made up of the share contribution of members plus the reserves of all types, undistributed profits and the members’ entrance fees
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The source of new product can either be internal or ______________.
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__________ differentiation is often adopted when a company is faced with competition.
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38. ______theory is made up of physiological, safety or security, social affiliation, esteem and self- actualization needs),
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39. _______is a process of creating, maintaining and enhancing strong value added relationships with customers and other stockholders.
40 / 50
Financial services are the economic services providers by the ________.
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____________is used when a new product is introduced into a market in which there are no competitors.
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42. A _______is that who is active in the affairs of the business but not known to the public as a partner
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43. Financial institutions are most often described as being ________ in nature.
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44. Hornby (2006) defined __________as the process or stimulating the interest of people to do something
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45. _________is any act or performance that one party can offer to another that is essentially intangible and does not result in the ownership of anything. Its production may or may not be tied to a physical product.
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46. ________ provides value for the people involved in the organisation
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47. The _________concept holds that the key achieving organizational goals consists in determining the needs and wants of target markets and delivering the desired satisfactions more effectively and efficiently than competitors
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_________ is the creation, development and delivery of products and services that satisfy the needs and wants of the customer, at a profit.
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49. Capitalization of income, method of valuation is the procedure for determining the ____
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50. _____is the type of partner(s) who take active part in the formation, financing and management of the business.
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