MKT205

1. _____is the type of partner(s) who take active part in the formation, financing and management of the business.

2. _________is any act or performance that one party can offer to another that is essentially intangible and does not result in the ownership of anything. Its production may or may not be tied to a physical product.

The first step in the marketing process is ________

4. _______is an association of two to twenty persons carrying on a business in common with the view of making profit

 A firm that uses ___________ sets a price only slightly higher than the cost of the product. 

____________ is defined as those activities, benefits, or satisfactions which are offered services for sale, or are provided in connection with the sales of goods. 

7. ________ provides value for the people involved in the organisation

_______________ is defined as anything that has the capacity to produce the satisfaction use or perhaps, the profit desired by the customer”.

9. The ______concept holds that consumers would favour products that are available and highly affordable.

10. _________consists of members’ deposits, loan from cooperative banks, loan from government and trading credits.

11. _________is made up of the share contribution of members plus the reserves of all types, undistributed profits and the members’ entrance fees

12. A _____is a credit granted to any business organisation with a view to defer payment for the goods received for a specific period of time.

13. ________aims at dividing a large heterogeneous market into homogenous groups or segments, and developing a marketing mix that will appeal directly and efficiently to buyers in each.

14. There are ______functions in marketing

____________is a pattern of living adopted by an individual.

16. A high level of Literacy rate is a major condition in _____________marketing

17. ______is an individual who is known to the public as a partner but who does not take active part in the management of the firm.

18. ______states that disinterest in the formal economy reflects the status of Nigeria's policies and tax regime, which have long been deemed detrimental to the growth of viable enterprises.

19. _________stated that capitalization deals with the capital structure of a business in relation to the amount of equity, its composition and changes in it.

_______________concept believes that organizations, while focusing on consumer satisfaction, should reconcile such objective with social and environmental considerations. 

Financial institutions because it has the same nature of service must be creative and ___________ to market needs.

22. Financial institutions are most often described as being ________ in nature.

23. The _________concept holds that the key achieving organizational goals consists in determining the needs and wants of target markets and delivering the desired satisfactions more effectively and efficiently than competitors

 _____________ concept indicates that consumers are primarily interested in product quality, and know the quality and feature differences amongst the competing products. 

__________is defined as the act or process of growth, progress and improvement within a physical setting.

26. Hornby (2006) defined __________as the process or stimulating the interest of people to do something

Services often cannot be separated from their__________. 

Mass marketing can also be referred to as ____________ marketing

29. ______ is the document that regulates the activities of the partnership business.

30. _______is a process of creating, maintaining and enhancing strong value added relationships with customers and other stockholders.

31. A _______is that who is active in the affairs of the business but not known to the public as a partner

32. Capitalization of income, method of valuation is the procedure for determining the ____

Financial services are the economic services providers by the ________.

34. _________is an organisation where some specialist functions have developed.

35. Koce (2009) defined__________ as the obligation (of managers) to pursue the policies, to make decisions, or to follow lines of action which are desirable in terms of objectives and values of our society.

_____________________is defined as the process by which marketing plans are developed for products. 

37. The ________concept holds that consumers, if left alone will ordinarily not buy enough of the organization’s products

______________ refers to a short-term arrangement where both the buyer and seller have an interest in providing a more satisfying exchange. 

39. In _____ the marketer offers one product or uses one blend of marketing mix to serve the whole market.

Marketing came into Nigeria banks after ____ not in form of application of the marketing concepts but inform of advertising and after promotional concepts. 

Since no company can operate in every market and satisfy every need, there is need for market ________________. 

 ________ function is to provide logistics that delivers the products cost-efficiency on a timely basis. 

The source of new product can either be internal or ______________.

44. _______is the type of structure much pronounced in the military organisation where scalar principle is practiced.

___________concept believes that consumers can be induced to buy more through various sales stimulating devices. 

___________ is concerned principally with making the product available at the desired time and place. 

__________ differentiation is often adopted when a company is faced with competition. 

48. ______theory is made up of physiological, safety or security, social affiliation, esteem and self- actualization needs),

49. _________theory is made up of motivator factors and hygiene factors

 ________________ should be done in such a way that the brand name must attract the attention of customers.