MKT205

___________ is concerned principally with making the product available at the desired time and place. 

2. Capitalization of income, method of valuation is the procedure for determining the ____

____________is used when a new product is introduced into a market in which there are no competitors. 

4. A high level of Literacy rate is a major condition in _____________marketing

5. _________is any act or performance that one party can offer to another that is essentially intangible and does not result in the ownership of anything. Its production may or may not be tied to a physical product.

6. The three core areas of corporate strategy are strategic analysis, strategic development and ______

7. ______theory is made up of physiological, safety or security, social affiliation, esteem and self- actualization needs),

___________concept believes that consumers can be induced to buy more through various sales stimulating devices. 

_________ is the creation, development and delivery of products and services that satisfy the needs and wants of the customer, at a profit.

The term financial services become more prevalent in the United States partly as a result of the Gramm Leach-Bliley Act of the late ____, which enabled different types of companies operating in the U.S financial services industry at that time to merge. 

11. In _____ the marketer offers one product or uses one blend of marketing mix to serve the whole market.

Mass marketing can also be referred to as ____________ marketing

13. ________ provides value for the people involved in the organisation

14. The _________concept holds that the key achieving organizational goals consists in determining the needs and wants of target markets and delivering the desired satisfactions more effectively and efficiently than competitors

__________ differentiation is often adopted when a company is faced with competition. 

16. _______is an association of two to twenty persons carrying on a business in common with the view of making profit

 ________ function is to provide logistics that delivers the products cost-efficiency on a timely basis. 

18. Koce (2009) defined__________ as the obligation (of managers) to pursue the policies, to make decisions, or to follow lines of action which are desirable in terms of objectives and values of our society.

19. _________is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational goals.

20. Financial institutions are most often described as being ________ in nature.

______________ refers to a short-term arrangement where both the buyer and seller have an interest in providing a more satisfying exchange. 

22. In _______ segmentation consumers are grouped according to variables such as age, sex, marital status, income, education, occupation, race, religion.

23. _________is an organisation where some specialist functions have developed.

24. ________aims at dividing a large heterogeneous market into homogenous groups or segments, and developing a marketing mix that will appeal directly and efficiently to buyers in each.

25. A _____is a credit granted to any business organisation with a view to defer payment for the goods received for a specific period of time.

26. ________partner is not involved in managing of the business and doesn’t receive salary

_______________concept believes that organizations, while focusing on consumer satisfaction, should reconcile such objective with social and environmental considerations. 

____________ is defined as those activities, benefits, or satisfactions which are offered services for sale, or are provided in connection with the sales of goods. 

29. _______is the type of structure much pronounced in the military organisation where scalar principle is practiced.

 A firm that uses ___________ sets a price only slightly higher than the cost of the product. 

Marketing came into Nigeria banks after ____ not in form of application of the marketing concepts but inform of advertising and after promotional concepts. 

32. ____defines strategic planning as a disciplined effort to produce fundamental decisions and actions that shape and guide what an organization is, what it does, and why it does it, with a focus on the future.

Financial institutions because it has the same nature of service must be creative and ___________ to market needs.

34. _________theory is made up of motivator factors and hygiene factors

____________is a pattern of living adopted by an individual.

_____________________is defined as the process by which marketing plans are developed for products. 

The source of new product can either be internal or ______________.

38. Hornby (2006) defined __________as the process or stimulating the interest of people to do something

39. ______ is the document that regulates the activities of the partnership business.

40. A _______is that who is active in the affairs of the business but not known to the public as a partner

41. _________consists of members’ deposits, loan from cooperative banks, loan from government and trading credits.

42. Toyota and Honda companies use the ________concept for their brands of cars for Nigeria markets.

43. There are ______functions in marketing

44. _______is a process of creating, maintaining and enhancing strong value added relationships with customers and other stockholders.

45. The ______concept holds that consumers would favour products that are available and highly affordable.

46. The ________concept holds that consumers, if left alone will ordinarily not buy enough of the organization’s products

Financial services are the economic services providers by the ________.

The first step in the marketing process is ________

 ________________ should be done in such a way that the brand name must attract the attention of customers.

_______________ is defined as anything that has the capacity to produce the satisfaction use or perhaps, the profit desired by the customer”.