ATTENTION:
Kindly note that you will be presented with 50 questions randomized from the NOUN question bank. Make sure to take the quiz multiple times so you can get familiar with the questions and answers, as new questions are randomized in each attempt.
Good luck!
MKT108
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1. Most new and recently introduced goods can be classified as __________ goods.
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2. Ultimate consumers buy goods or services for their own personal or household use, and are satisfied strictly non-_____wants.
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3. __________ goods are those bought by individuals and organizations for further processing a business.
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4. The _______ planning process rests on two important concepts.
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5. ___________is a state of felt deprivation.
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6. Marketing is also concerned with product _______and design since a product must suit the needs and wants of the consumer.
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7. _________are the people/devices that inform, persuade and stimulate the buyer at any point of the buying process.
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8. ______ defined marketing as a total system of business activities designed to plan, price, promote and distribute want-satisfying goods and services to present and potential customers
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9. _______ is used to refer to the various intermediaries who help in moving the product from the producer to the consumer
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10. Kotler (1984) states that for exchange to take place, it must satisfy _____ number of conditions
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11. There are ________ distinct product life cycle stages:
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12. Transportation is part of the _________ function of marketing.
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13. Marketing research is the first step taken by any ……………………... before investing his money in business
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14. __________ behaviour is hardly traceable to only one characteristic.
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15. _________approach focuses on particular classes of products.
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16. _________take physical possession of the goods they trade with.
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17. The __________ concept rests on four main pillars
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18. Marketing evolves from this last approach to acquiring products i.e. _____.
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19. There are important differences between ultimate _______and industrial users, their ways and means of purchasing differs considerably.
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20. In ___________segmentation, buyers are divided into groups on the basis of their knowledge of, attitude toward, use of, or response to a product.
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21. ______ marketing planning in an organization leads to the preparation of an annual marketing plan
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22. ________ is necessary when two or more parties have unsatisfied wants
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23. Product planning and development are part of the __________ function in marketing.
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24. __________ goods are bought by final consumers for personal consumption.
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25. Financing is made up of a number of _______ known as marketing functions.
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26. ________ is one of the oldest marketing philosophies/concepts that guide's sellers.
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27. The following are the part of the four main pillars of the marketing concept, except; ________
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28. The agent middlemen that are usually large institutions with marketing facilities are called _________
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29. __________are wants for specific products that are backed up by an ability and willingness to buy them.
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30. ________are major capital items that form the main assets of the production firms.
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31. The social approach focuses on the _________ created by various marketing activities and institutions.
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32. ___________ are products that consumers insist on having.
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33. _______ concept holds that a pure marketing concept overlooks possible conflicts between short-run consumer wants and long-run consumer welfare
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34. Marketing channels can be described by the number of ________ involved.
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35. __________ is the part of the buying merchandise which is resold in the same form without physical changes made on them.
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36. The following are the main interests of managerial marketers, except; _________
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37. __________is the statistical study of human population and its distribution characteristics.
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38. There are __________ number of participants in the buying process.
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39. A company's marketing ______ often operates within the framework of forces, which constitutes the system's environment
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40. Research is necessary but a lot of……………………. are reluctant to engage in international research
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41. Financing is made up of a number of _______ known as marketing functions.
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42. Strategic planning looks beyond immediate circumstances, trying to __________ market conditions five or ten years into the future.
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43. One major objective of international research is to discover new _______ opportunities.
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44. ________marketing involves the launch of the new product in one or a few geographical areas chosen to representative of its intended market.
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45. _______ is the only element in the marketing mix that produces revenue.
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46. ________ are types of industrial goods that form part of finished items such as shirts, radio and batteries for cars.
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47. __________is concerned with setting certain standards/ levels to accomplish the produced goods.
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48. __________form the major parts of the finished items.
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49. The Auxiliary Function of Marketing consists of Marketing Finance, Risk Bearing and __________
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50. Marketing Finance, Risk bearing and Market Information are all part of the ________ function.
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