MKT108

1. _________ are in charge of transfer of ownership on the channel of distribution.

2. Marketing evolves from this last approach to acquiring products i.e. _____.

3. ________ products generally involve high value purchases and competitive bidding based on price competition.

4. Product planning and development are part of the __________ function in marketing.

5. Research is necessary but a lot of……………………. are reluctant to engage in international research

6. ___________ are merchant middlemen that take title to the goods  they sold.

7. Ultimate consumers buy goods or services for their own personal or household use, and are satisfied strictly non-_____wants.

8. Most new and recently introduced goods can be classified as __________ goods.

9. _________decides on the level of stock to hold and the quantity to buy and which stores will carry various lines.

10. There are ________ distinct product life cycle stages:

11. ________marketing involves the launch of the new product in one or a few geographical areas chosen to representative of its intended market.

12. There are important differences between ultimate _______and industrial users, their ways and means of purchasing differs considerably.

13. _________take physical possession of the goods they trade with.

14. One major objective of international research is to discover new _______ opportunities.

15. __________are wants for specific products that are backed up by an ability and willingness to buy them.

16. _______ is used to refer to the various intermediaries who help in moving the product from the producer to the consumer

17. The __________ concept rests on four main pillars

18. ___________ are products that consumers insist on having.

19. ________ are types of industrial goods that form part of finished items such as shirts, radio and batteries for cars.

20. __________is concerned with setting certain standards/ levels to accomplish the produced goods.

21. _________are the people/devices that inform, persuade and stimulate the buyer at any point of the buying process.

22. ______ defined marketing as a total system of business activities designed to plan, price, promote and distribute want-satisfying goods and services to present and potential customers

23. In ___________segmentation, buyers are divided into groups on the basis of their knowledge of, attitude toward, use of, or response to a product.

24. _________approach focuses on particular classes of products.

25. Marketing is also concerned with product _______and design since a product must suit the needs and wants of the consumer.

26. ________are major capital items that form the main assets of the production firms.

27. __________form the major parts of the finished items.

28. ________ is necessary when two or more parties have unsatisfied wants

29. A company's marketing ______ often operates within the framework of forces, which constitutes the system's environment

30. Marketing research is the first step taken by any ……………………... before investing his money in business

31. Financing is made up of a number of _______ known as marketing functions.

32. Transportation is part of the _________ function of marketing.

33. The agent middlemen that are usually large institutions with marketing facilities are called _________

34. _______ is the only element in the marketing mix that produces revenue.

35. __________is the statistical study of human population and its distribution characteristics.

36. ________ is one of the oldest marketing philosophies/concepts that guide's sellers.

37. The social approach focuses on the _________ created by various marketing activities and institutions.

38. Financing is made up of a number of _______ known as marketing functions.

39. Strategic planning looks beyond immediate circumstances, trying to __________ market conditions five or ten years into the future.

40. ______ marketing planning in an organization leads to the preparation of an annual marketing plan

41. The _______ planning process rests on two important concepts.

42. The following are the part of the four main pillars of the marketing concept, except; ________

43. There are __________ number of participants in the buying process.

44. ___________is a state of felt deprivation.

45. Marketing Finance, Risk bearing and Market Information are all part of the ________ function.

46. __________ goods are those bought by individuals and organizations for further processing a business.

47. Kotler (1984) states that for exchange to take place, it must satisfy _____ number of conditions

48. ________concept holds that consumers will favour products that offer the most quality.

49. __________ behaviour is hardly traceable to only one characteristic.

50. __________ goods are bought by final consumers for personal consumption.