MKT108

1. ________ is necessary when two or more parties have unsatisfied wants

2. __________is the statistical study of human population and its distribution characteristics.

3. ______ defined marketing as a total system of business activities designed to plan, price, promote and distribute want-satisfying goods and services to present and potential customers

4. Financing is made up of a number of _______ known as marketing functions.

5. _______ is the only element in the marketing mix that produces revenue.

6. Marketing evolves from this last approach to acquiring products i.e. _____.

7. __________is concerned with setting certain standards/ levels to accomplish the produced goods.

8. The following are the main interests of managerial marketers, except; _________

9. There are ________ distinct product life cycle stages:

10. __________are wants for specific products that are backed up by an ability and willingness to buy them.

11. Strategic planning looks beyond immediate circumstances, trying to __________ market conditions five or ten years into the future.

12. _________decides on the level of stock to hold and the quantity to buy and which stores will carry various lines.

13. _________are the people/devices that inform, persuade and stimulate the buyer at any point of the buying process.

14. _______ is used to refer to the various intermediaries who help in moving the product from the producer to the consumer

15. Financing is made up of a number of _______ known as marketing functions.

16. __________ behaviour is hardly traceable to only one characteristic.

17. Marketing channels can be described by the number of ________ involved.

18. ________marketing involves the launch of the new product in one or a few geographical areas chosen to representative of its intended market.

19. Product planning and development are part of the __________ function in marketing.

20. A company's marketing ______ often operates within the framework of forces, which constitutes the system's environment

21. __________ is the part of the buying merchandise which is resold in the same form without physical changes made on them.

22. The __________ concept rests on four main pillars

23. The social approach focuses on the _________ created by various marketing activities and institutions.

24. ________ is one of the oldest marketing philosophies/concepts that guide's sellers.

25. Transportation is part of the _________ function of marketing.

26. In ___________segmentation, buyers are divided into groups on the basis of their knowledge of, attitude toward, use of, or response to a product.

27. _______ concept holds that a pure marketing concept overlooks possible conflicts between short-run consumer wants and long-run consumer welfare

28. _________approach focuses on particular classes of products.

29. __________ goods are bought by final consumers for personal consumption.

30. ________concept holds that consumers will favour products that offer the most quality.

31. _________take physical possession of the goods they trade with.

32. There are important differences between ultimate _______and industrial users, their ways and means of purchasing differs considerably.

33. The agent middlemen that are usually large institutions with marketing facilities are called _________

34. ______ marketing planning in an organization leads to the preparation of an annual marketing plan

35. The following are the part of the four main pillars of the marketing concept, except; ________

36. Kotler (1984) states that for exchange to take place, it must satisfy _____ number of conditions

37. Marketing research is the first step taken by any ……………………... before investing his money in business

38. ________ are types of industrial goods that form part of finished items such as shirts, radio and batteries for cars.

39. ________are major capital items that form the main assets of the production firms.

40. There are __________ number of participants in the buying process.

41. ________ products generally involve high value purchases and competitive bidding based on price competition.

42. __________ goods are those bought by individuals and organizations for further processing a business.

43. The Auxiliary Function of Marketing consists of Marketing Finance, Risk Bearing and __________

44. Marketing Finance, Risk bearing and Market Information are all part of the ________ function.

45. Ultimate consumers buy goods or services for their own personal or household use, and are satisfied strictly non-_____wants.

46. ___________ are merchant middlemen that take title to the goods  they sold.

47. ___________ are products that consumers insist on having.

48. __________form the major parts of the finished items.

49. ___________is a state of felt deprivation.

50. One major objective of international research is to discover new _______ opportunities.