ATTENTION:
Kindly note that you will be presented with 50 questions randomized from the NOUN question bank. Make sure to take the quiz multiple times so you can get familiar with the questions and answers, as new questions are randomized in each attempt.
Good luck!
MKT108
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1. __________ goods are bought by final consumers for personal consumption.
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2. ________ is necessary when two or more parties have unsatisfied wants
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3. The __________ concept rests on four main pillars
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4. _________decides on the level of stock to hold and the quantity to buy and which stores will carry various lines.
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5. Marketing Finance, Risk bearing and Market Information are all part of the ________ function.
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6. The _______ planning process rests on two important concepts.
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7. Marketing evolves from this last approach to acquiring products i.e. _____.
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8. __________ is the part of the buying merchandise which is resold in the same form without physical changes made on them.
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9. ______ marketing planning in an organization leads to the preparation of an annual marketing plan
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10. There are ________ distinct product life cycle stages:
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11. _______ is the only element in the marketing mix that produces revenue.
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12. Ultimate consumers buy goods or services for their own personal or household use, and are satisfied strictly non-_____wants.
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13. __________is concerned with setting certain standards/ levels to accomplish the produced goods.
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14. __________ behaviour is hardly traceable to only one characteristic.
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15. A company's marketing ______ often operates within the framework of forces, which constitutes the system's environment
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16. ________concept holds that consumers will favour products that offer the most quality.
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17. The following are the part of the four main pillars of the marketing concept, except; ________
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18. Most new and recently introduced goods can be classified as __________ goods.
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19. The agent middlemen that are usually large institutions with marketing facilities are called _________
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20. Product planning and development are part of the __________ function in marketing.
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21. The Auxiliary Function of Marketing consists of Marketing Finance, Risk Bearing and __________
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22. ________marketing involves the launch of the new product in one or a few geographical areas chosen to representative of its intended market.
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23. Marketing research is the first step taken by any ……………………... before investing his money in business
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24. _______ is used to refer to the various intermediaries who help in moving the product from the producer to the consumer
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25. In ___________segmentation, buyers are divided into groups on the basis of their knowledge of, attitude toward, use of, or response to a product.
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26. __________are wants for specific products that are backed up by an ability and willingness to buy them.
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27. _________approach focuses on particular classes of products.
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28. __________ goods are those bought by individuals and organizations for further processing a business.
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29. There are important differences between ultimate _______and industrial users, their ways and means of purchasing differs considerably.
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30. The social approach focuses on the _________ created by various marketing activities and institutions.
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31. Kotler (1984) states that for exchange to take place, it must satisfy _____ number of conditions
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32. ___________ are products that consumers insist on having.
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33. ___________is a state of felt deprivation.
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34. Marketing channels can be described by the number of ________ involved.
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35. ________ is one of the oldest marketing philosophies/concepts that guide's sellers.
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36. ________ are types of industrial goods that form part of finished items such as shirts, radio and batteries for cars.
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37. _________take physical possession of the goods they trade with.
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38. Marketing is also concerned with product _______and design since a product must suit the needs and wants of the consumer.
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39. _______ concept holds that a pure marketing concept overlooks possible conflicts between short-run consumer wants and long-run consumer welfare
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40. __________is the statistical study of human population and its distribution characteristics.
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41. Strategic planning looks beyond immediate circumstances, trying to __________ market conditions five or ten years into the future.
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42. ________are major capital items that form the main assets of the production firms.
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43. __________form the major parts of the finished items.
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44. ___________ are merchant middlemen that take title to the goods they sold.
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45. Financing is made up of a number of _______ known as marketing functions.
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46. Research is necessary but a lot of……………………. are reluctant to engage in international research
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47. Transportation is part of the _________ function of marketing.
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48. ________ products generally involve high value purchases and competitive bidding based on price competition.
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49. There are __________ number of participants in the buying process.
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50. Financing is made up of a number of _______ known as marketing functions.
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