ATTENTION:
Kindly note that you will be presented with 50 questions randomized from the NOUN question bank. Make sure to take the quiz multiple times so you can get familiar with the questions and answers, as new questions are randomized in each attempt.
Good luck!
MKT108
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1. _________are the people/devices that inform, persuade and stimulate the buyer at any point of the buying process.
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2. The following are the main interests of managerial marketers, except; _________
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3. __________are wants for specific products that are backed up by an ability and willingness to buy them.
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4. Ultimate consumers buy goods or services for their own personal or household use, and are satisfied strictly non-_____wants.
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5. The _______ planning process rests on two important concepts.
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6. __________ behaviour is hardly traceable to only one characteristic.
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7. There are __________ number of participants in the buying process.
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8. The __________ concept rests on four main pillars
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9. ___________is a state of felt deprivation.
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10. ______ defined marketing as a total system of business activities designed to plan, price, promote and distribute want-satisfying goods and services to present and potential customers
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11. __________ is the part of the buying merchandise which is resold in the same form without physical changes made on them.
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12. __________form the major parts of the finished items.
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13. Marketing is also concerned with product _______and design since a product must suit the needs and wants of the consumer.
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14. ________marketing involves the launch of the new product in one or a few geographical areas chosen to representative of its intended market.
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15. __________is concerned with setting certain standards/ levels to accomplish the produced goods.
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16. ___________ are products that consumers insist on having.
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17. One major objective of international research is to discover new _______ opportunities.
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18. Marketing Finance, Risk bearing and Market Information are all part of the ________ function.
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19. Financing is made up of a number of _______ known as marketing functions.
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20. There are ________ distinct product life cycle stages:
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21. A company's marketing ______ often operates within the framework of forces, which constitutes the system's environment
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22. There are important differences between ultimate _______and industrial users, their ways and means of purchasing differs considerably.
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23. ________ products generally involve high value purchases and competitive bidding based on price competition.
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24. Marketing research is the first step taken by any ……………………... before investing his money in business
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25. Marketing evolves from this last approach to acquiring products i.e. _____.
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26. Research is necessary but a lot of……………………. are reluctant to engage in international research
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27. _______ is used to refer to the various intermediaries who help in moving the product from the producer to the consumer
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28. __________is the statistical study of human population and its distribution characteristics.
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29. ________ is necessary when two or more parties have unsatisfied wants
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30. _______ concept holds that a pure marketing concept overlooks possible conflicts between short-run consumer wants and long-run consumer welfare
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31. _________take physical possession of the goods they trade with.
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32. Financing is made up of a number of _______ known as marketing functions.
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33. The Auxiliary Function of Marketing consists of Marketing Finance, Risk Bearing and __________
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34. In ___________segmentation, buyers are divided into groups on the basis of their knowledge of, attitude toward, use of, or response to a product.
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35. Kotler (1984) states that for exchange to take place, it must satisfy _____ number of conditions
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36. Strategic planning looks beyond immediate circumstances, trying to __________ market conditions five or ten years into the future.
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37. _________ are in charge of transfer of ownership on the channel of distribution.
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38. ______ marketing planning in an organization leads to the preparation of an annual marketing plan
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39. The agent middlemen that are usually large institutions with marketing facilities are called _________
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40. Transportation is part of the _________ function of marketing.
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41. The following are the part of the four main pillars of the marketing concept, except; ________
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42. Marketing channels can be described by the number of ________ involved.
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43. ___________ are merchant middlemen that take title to the goods they sold.
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44. ________ is one of the oldest marketing philosophies/concepts that guide's sellers.
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45. __________ goods are bought by final consumers for personal consumption.
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46. _________approach focuses on particular classes of products.
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47. ________concept holds that consumers will favour products that offer the most quality.
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48. Product planning and development are part of the __________ function in marketing.
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49. Most new and recently introduced goods can be classified as __________ goods.
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50. ________ are types of industrial goods that form part of finished items such as shirts, radio and batteries for cars.
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