MKT108

1. One major objective of international research is to discover new _______ opportunities.

2. _________ are in charge of transfer of ownership on the channel of distribution.

3. Marketing is also concerned with product _______and design since a product must suit the needs and wants of the consumer.

4. There are __________ number of participants in the buying process.

5. __________ goods are bought by final consumers for personal consumption.

6. __________is the statistical study of human population and its distribution characteristics.

7. __________ goods are those bought by individuals and organizations for further processing a business.

8. Product planning and development are part of the __________ function in marketing.

9. Research is necessary but a lot of……………………. are reluctant to engage in international research

10. ______ defined marketing as a total system of business activities designed to plan, price, promote and distribute want-satisfying goods and services to present and potential customers

11. Marketing evolves from this last approach to acquiring products i.e. _____.

12. Financing is made up of a number of _______ known as marketing functions.

13. Transportation is part of the _________ function of marketing.

14. A company's marketing ______ often operates within the framework of forces, which constitutes the system's environment

15. ________concept holds that consumers will favour products that offer the most quality.

16. ___________ are products that consumers insist on having.

17. _______ concept holds that a pure marketing concept overlooks possible conflicts between short-run consumer wants and long-run consumer welfare

18. Ultimate consumers buy goods or services for their own personal or household use, and are satisfied strictly non-_____wants.

19. _________take physical possession of the goods they trade with.

20. There are ________ distinct product life cycle stages:

21. ________ are types of industrial goods that form part of finished items such as shirts, radio and batteries for cars.

22. __________ is the part of the buying merchandise which is resold in the same form without physical changes made on them.

23. Strategic planning looks beyond immediate circumstances, trying to __________ market conditions five or ten years into the future.

24. __________are wants for specific products that are backed up by an ability and willingness to buy them.

25. __________is concerned with setting certain standards/ levels to accomplish the produced goods.

26. ________ products generally involve high value purchases and competitive bidding based on price competition.

27. There are important differences between ultimate _______and industrial users, their ways and means of purchasing differs considerably.

28. ________ is necessary when two or more parties have unsatisfied wants

29. The Auxiliary Function of Marketing consists of Marketing Finance, Risk Bearing and __________

30. ___________ are merchant middlemen that take title to the goods  they sold.

31. _______ is the only element in the marketing mix that produces revenue.

32. _______ is used to refer to the various intermediaries who help in moving the product from the producer to the consumer

33. Marketing research is the first step taken by any ……………………... before investing his money in business

34. The agent middlemen that are usually large institutions with marketing facilities are called _________

35. The following are the main interests of managerial marketers, except; _________

36. __________form the major parts of the finished items.

37. Marketing channels can be described by the number of ________ involved.

38. Marketing Finance, Risk bearing and Market Information are all part of the ________ function.

39. The following are the part of the four main pillars of the marketing concept, except; ________

40. Most new and recently introduced goods can be classified as __________ goods.

41. _________are the people/devices that inform, persuade and stimulate the buyer at any point of the buying process.

42. ________are major capital items that form the main assets of the production firms.

43. ___________is a state of felt deprivation.

44. The __________ concept rests on four main pillars

45. The _______ planning process rests on two important concepts.

46. In ___________segmentation, buyers are divided into groups on the basis of their knowledge of, attitude toward, use of, or response to a product.

47. ________marketing involves the launch of the new product in one or a few geographical areas chosen to representative of its intended market.

48. ________ is one of the oldest marketing philosophies/concepts that guide's sellers.

49. ______ marketing planning in an organization leads to the preparation of an annual marketing plan

50. _________approach focuses on particular classes of products.