MAC211

The original four press
theories include all but one
in the list________

The use of eye contact in
discussion is
____________

Communication theorists try
to ______ what happens in
communication process

A breakdown in
communication as a result
of message not being
adapted to its receiver is
______

‘The medium is the
message’ is the postulation
of McLuhan (1964). It is
now associated with and is
an underlying principle of
theory

Sydney Head (1976)
suggest that the term mass
communication must imply
all but one in the list_____

In the democratic
participant media system
individuals and minorities
have right of
to the media

Theory presupposes that
audience members actively
seek out the mass media to
satisfy individual needs

The Hypodermic Needle
theory states that mass
media

____ theory of the media
views that individual
audience as capable of
either to accept or reject
mass media messages or
information

Presupposes that television
shapes concepts of social
reality

The codes used to package
information, the content and
the treatment of such
information refers to

The long-term effect of
communication on the
audience is ____________

The following according to
Folarin (2002) are attributes
of communication
except_____

In mass communication,
communication is mostly
one way. TRUE OR FALSE

______ model of
communication finds
relevance in the believe
that the mass media have
the capacity to influence
people’s thought, behaviour
and action

Communication through
body movement is

A good theory should be
able to generate new
hypotheses which will
expand the horizon of
knowledge explains
attribute of theory

The basic assumption of
the play theory is

Communication is complex.
This implies that
communication is______

Nigeria media system
operates ______ type of
normative theory of the
press

President Buhari yesterday
received a letter from US
president-elect, Donald
Trump pledging support of
America to Nigeria. Their
exchange of letters typifies
______

Communication between
National Open University of
Nigeria and ministry of
education can be classified
under ______

The media serve as
watchman for societies.
This media role is otherwise
referred to as ______

The basic assumption of
the normative theories is

The definition of mass
communication as the
spreading of a message to
an extended mass
audience through rapid
means of reproduction and
distribution at a relatively
inexpensive cost to the
customer is associated with
______-

Osgood’s communication
model has how many
elements_______

“There is nothing as
practical as a good theory.”
This statement is
associated with

Anything that interferes the
process of communication
or distorts the original
meaning of communication
intent is called

The decoder of message in
communication process
sometimes perform the
same role as the ______

President Buhari yesterday
received a letter from US
president-elect, Donald
Trump pledging support of
America to Nigeria. Their
exchange of letters
exemplifies

The type of communication
in which information flows
from UPPER level of
management to the
LOWER level is known as

Framing and priming
theories are good examples
theories

Anonymity of the mass
media audience means
______

McLuhan views every new
form of ‘media innovation’
to be an extension of some

“ Says what” in Lasswell’s
paradigm refers to

The first proponents of the
media richness theory were
made by
in

In communication process
______ invariably controls
communication

The codes used to package
information, the content and
the treatment of such
information refers to
______

Communication process is
an ADDITIVE process
because

The definition of mass
communication as the
spreading of a message to
an extended mass
audience through rapid
means of reproduction and
distribution at a relatively
inexpensive cost to the
customer is associated with

“There is nothing as
practical as a good theory.”
This statement is credited
to
and which year

According to Schiller
(1976), the second weave
of modernization theory is a
part of critical theory that
was popular in the ______
and ______

The mass information
society was based on all
the following assumptions
except_______

The decoder of message in
communication process
sometimes perform the
same role as the

In communication process
invariably controls
communication

theory views the mass
media as the ‘mirror’ of the
society

“The process of exchanging
mutually understood
symbols” is the definition of
communication according
to

Communication is complex.
This implies that
communication is

Three examples of SENSE
THEORIES are Medium
theory