MAC211

Cognitive Dissonance
Theory and social identity
theory are good examples
of
theories

A major disadvantage of
the print media over the
electronic media according
to Okunna (1994 ) is
____________

Framing and priming
theories are good examples
theories

Authoritarian system
controls the media through
the following
means_______

Both source and receiver
are purposive
communicators because
both of them have some

The following countries
practice the soviet
communist media system
except_______

The medium is the
message’ is the postulation
of McLuhan (1964). It is
now associated with and is
an underlying principle of
theory

Communication is complex.
This implies that
communication is______

In communication process
invariably controls
communication

Communication between
National Open University of
Nigeria and ministry of
education can be classified
under ______

Innovation decisions as a
five process according to
Rogers include knowledge,
persuasion, decision,
confirmation and

Communication is dynamic.
This means Communication
is evolving, it improves with
time and

Bernard Cohen (1994)
proposes that the central
function of theory is to

______ model of
communication finds
relevance in the believe
that the mass media have
the capacity to influence
people’s thought, behaviour
and action

Henri Tajfel and John
Turner in 1970s and 1980s
developed
behavioural theory

The three general
categories of
communication include all
but one in the list ________

Anything about the world
which strikes us as odd or
otherwise in need of
explanation” is an example
of theories solving
problem

Democratic participant and
the Development media
theories were adopted by
_______

“Anything about the world
which strikes us as odd or
otherwise in need of
explanation” is an example
of theories solving
problem

Three examples of SENSE
THEORIES are Medium
theory

A psychographic study
undertakes the study of all
but one item in the
list______

In communication process
______ invariably controls
communication

An objective evaluation of
identified data is

Theories perform all but
one of these functions
_______

The type of communication
in which information flows
from lower level of
management to the uppe

______ model of
communication finds
relevance in the believe
that the mass media have
the capacity to influence
people’s thought, behaviour
and action

The following are criticisms
against the media of mass
communication
except______

The definition of mass
communication as the
spreading of a message to
an extended mass
audience through rapid
means of reproduction and
distribution at a relatively
inexpensive cost to the
customer is associated with
______-

Theory guilds and
simulates research, while
research
,
theory

Communication process is
an ADDITIVE process
because

The codes used to package
information, the content and
the treatment of such
information refers to

Presupposes that television
shapes concepts of social
reality

Cell phones can be
classified under
type of media

The codes used to package
information, the content and
the treatment of such
information refers to
______

All but one in the list is not
context of
communication_______

Communication theorists try
to ______ what happens in
communication process

Sydney Head (1976)
suggest that the term mass
communication must imply
all but one in the list_____

The basic assumption of
the normative theories is

______ explains the
changing ways of
communication and media
use in traditional and
modern societies

‘The medium is the
message’ is the postulation
of McLuhan (1964). It is
now associated with and is
an underlying principle of
theory

____ are the signs and
symbols that give
expression to content

In which media system is
the press regarded as the
‘forth estate of the realm’

The dependency theory
was originally proposed by

The following are
characteristics of mass
communication audience
except______

People seek out and
remember information that
provides cognitive support
for their pre-existing
attitudes is the notion
underlying
theory

The period in time in which
focus was based on the
idea that mass media have
corrupting influences that
undermine the social order
that ‘average’ people are
defenceless against
influence of mass media is
______--

Osgood’s communication
model has how many
elements_______

The period in time in which
focus was based on the
idea that mass media have
corrupting influences that
undermine the social order
that ‘average’ people are
defenceless against
influence of mass media is

In the democratic
participant media system
individuals and minorities
have right of
to the media

All except one in list is not
an approach to the study of
mass communication
theory