ATTENTION:
Kindly note that you will be presented with 50 questions randomized from the NOUN question bank. Make sure to take the quiz multiple times so you can get familiar with the questions and answers, as new questions are randomized in each attempt.
Good luck!
MAC211
1 / 50
The first stage in the formulation of theory is ______
2 / 50
The following are characteristics of mass communication audience except______
3 / 50
Anonymity of the mass media audience means
4 / 50
The type of communication in which information flows from UPPER level of management to the LOWER level is known as
5 / 50
The definition of mass communication as the spreading of a message to an extended mass audience through rapid means of reproduction and distribution at a relatively inexpensive cost to the customer is associated with ______-
6 / 50
‘The medium is the message’ is the postulation of McLuhan (1964). It is now associated with and is an underlying principle of theory
7 / 50
In communication process invariably controls communication
8 / 50
The mass media are more likely to existing attitudes and lifestyles of members of the audience, than change them
9 / 50
The mass information society was based on all the following assumptions except_______
10 / 50
A love letter from a friend is so thrilling that you read and do not understand parts of the message as result of overwhelming joy. This an example of barrier to communication
11 / 50
______is communication through use of space
12 / 50
Research and theory are closely related through
13 / 50
The basic assumption of the play theory is
14 / 50
The definition of mass communication as the spreading of a message to an extended mass audience through rapid means of reproduction and distribution at a relatively inexpensive cost to the customer is associated with
15 / 50
Communication process is an ADDITIVE process because________
16 / 50
Theory guilds and simulates research, while research , theory
17 / 50
All except one in list is not an approach to the study of mass communication theory
18 / 50
Phenomenon simply put is ______
19 / 50
The original four press theories include all but one in the list________
20 / 50
____ theory of the media views that individual audience as capable of either to accept or reject mass media messages or information
21 / 50
A breakdown in communication as a result of message not being adapted to its receiver is ______
22 / 50
The first proponents of the media richness theory were made by in
23 / 50
is a veritable process of social influence by which a nation imposes on other countries its set of beliefs, values, knowledge and behavioural norms as well as its overall lifestyle
24 / 50
People seek out and remember information that provides cognitive support for their pre-existing attitudes is the notion underlying theory
25 / 50
Communication theorists try to ______ what happens in communication process
26 / 50
Osgood’s communication model has how many elements_______
27 / 50
Katz, Blumler and Gurevitch summaries the uses and gratification theory in component models
28 / 50
The codes used to package information, the content and the treatment of such information refers to ______
29 / 50
“There is nothing as practical as a good theory.” This statement is credited to and which year
30 / 50
“There is nothing as practical as a good theory.” This statement is associated with
31 / 50
____ are the signs and symbols that give expression to content
32 / 50
The selective theory of media effect include all but one of these______
33 / 50
Anonymity of the mass media audience means ______
34 / 50
Research and theory are closely related through ______
35 / 50
McLuhan views every new form of ‘media innovation’ to be an extension of some
36 / 50
“Anything about the world which strikes us as odd or otherwise in need of explanation” is an example of theories solving ____________ problem
37 / 50
Presupposes that television shapes concepts of social reality
38 / 50
According to Schiller (1976), the second weave of modernization theory is a part of critical theory that was popular in the ______ and ______
39 / 50
The social responsibility press theory came into existence in
40 / 50
Theory guilds and simulates research, while research ______ and ______ theory
41 / 50
The long-term effect of communication on the audience is ____________
42 / 50
Henri Tajfel and John Turner in 1970s and 1980s developed behavioural theory
43 / 50
A good theory should be able to generate new hypotheses which will expand the horizon of knowledge explains ______ attribute of theory
44 / 50
Framing and priming theories are good examples theories
45 / 50
Communication is complex. This implies that communication is
46 / 50
In the democratic participant media system individuals and minorities have right of to the media
47 / 50
A psychographic study undertakes the study of all but one item in the list______
48 / 50
Communication is said to be complete when
49 / 50
The basic assumption of the normative theories is
50 / 50
An objective evaluation of identified data is
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