ATTENTION:
Kindly note that you will be presented with 50 questions randomized from the NOUN question bank. Make sure to take the quiz multiple times so you can get familiar with the questions and answers, as new questions are randomized in each attempt.
Good luck!
MAC117
1 / 50
Banality involves in media writing?
2 / 50
To capture the attention and persuade a consumer to think or to buy a product is the obligation of? _______
3 / 50
_______ enables a writer to quickly access specific information on the internet about a particular subject?
4 / 50
4. A news story is a? _____
5 / 50
The writing style of a public Relations personnel is emotional and
6 / 50
While writing for others through the mass media, the writer must be of his own perspectives
7 / 50
Words with vague referents are said to be? ____
8 / 50
A mass media writer is obliged to be honest, and fair
9 / 50
What enables a writer to see what other people are not seeing? _____
10 / 50
The best way to retain sources is to be direct and
11 / 50
Efficient reading involves understanding how language operates in
12 / 50
The practice of crowding as much information as possible in the first paragraph is called? ____
13 / 50
A generic statement with the specific facts following is called? ______
14 / 50
is the process of checking a revised draft to make sure it meets the criteria of the six Cs?
15 / 50
Readable writing can be used in conflict resolution and
16 / 50
An advert style that is direct, repetitive, often fast paced and hard-hitting is called? _____
17 / 50
Periods are used more in oral writing than in newspaper writing because? ______
18 / 50
In order to avoid cumbersome lead paragraphs some media organizations have gone to extreme of invoking the
19 / 50
By development of an ear for writing we mean? ______
20 / 50
A media writer must constantly engage in to find out what people know
21 / 50
The essence of good journalism is? _____
22 / 50
22. Quality source provides
23 / 50
An experienced radio writer his copy as he writes it?
24 / 50
Is the official stand of a media organization concerning a typical issue
25 / 50
While packaging information for the mass media, there is a need first for? _____
26 / 50
Which of the following is true about a PR writer? _____
27 / 50
27. have to do with the meaning the readers are likely to associate with various words used in a story?
28 / 50
What are those elements a media writer uses to communicate messages in writing? _____
29 / 50
The mass media have the nature of being all but? _____
30 / 50
In online journalism, the use of all capital letters is termed? _____
31 / 50
writing is a part of media writing that accommodates redundancies
32 / 50
are the standard tool for most Public Relations Professional
33 / 50
The following are types of leads except? ______
34 / 50
What method of packaging information for the mass media emphasizes the most important fact of the write-up at the beginning of the write up? ______
35 / 50
According to psychology, our minds are operating like our
36 / 50
Media writers have a duty to inform the public but first they need to? ______
37 / 50
Which of the following is not a characteristic of the print media? ______
38 / 50
In-born qualities that makes an individual unique is known as
39 / 50
The process of examining a story to find errors to be corrected is known as? ______
40 / 50
An advertising writer needs to develop creative thinking skills because are critical in advertising?
41 / 50
What is the best guarantee a reader has on the reliability of information? _______
42 / 50
The five types of advertising copy appeals are self-interest, desire, credibility, action and
43 / 50
Writing with pictures is called
44 / 50
The best way to retain sources is to? ______
45 / 50
While writing a story the first thing to write is the
46 / 50
Avoiding too many words while writing increases reader’s
47 / 50
What is a function of leads? _____
48 / 50
What is the practice of content classification? ____
49 / 50
49. APCON stands for? ______
50 / 50
A typical TV viewer has difficulties in translating the picture and words into a general understanding of the topic, hearing the words and
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