ATTENTION:
Kindly note that you will be presented with 50 questions randomized from the NOUN question bank. Make sure to take the quiz multiple times so you can get familiar with the questions and answers, as new questions are randomized in each attempt.
Good luck!
MAC117
1 / 50
Which of the following is true about a PR writer? _____
2 / 50
When too many details have been packed into the lead it is known as
3 / 50
The mass media have the nature of being all but? _____
4 / 50
is the central approach of writing for the air?
5 / 50
When the time element is to be emphasized, the Lead is used
6 / 50
6. have to do with the meaning the readers are likely to associate with various words used in a story?
7 / 50
What is the best guarantee a reader has on the reliability of information? _______
8 / 50
In broadcast, handling direct quotation presents a problem because? ______
9 / 50
Broadcast commercials are written as ?
10 / 50
Blake and Haroldsen refer to mass media as? ____
11 / 50
Avoiding too many words while writing increases reader’s
12 / 50
Media content should be generic in nature and at the same time
13 / 50
Institutional advertising is sometimes called advertising
14 / 50
14. AAPN stands for? _____
15 / 50
is the traditional form of packaging for the print media
16 / 50
The journalism profession has a symbolic relationship with
17 / 50
A typical TV viewer has the following cultures except? ______
18 / 50
According to psychology, our minds are operating like our
19 / 50
Major considerations for media writers include? _______
20 / 50
An experienced radio writer his copy as he writes it?
21 / 50
In media writing, the responsibility for quality rests more on the ?
22 / 50
In media writing, the rather than the medium is the message
23 / 50
While writing the Ad copy represents the amount of space you can fill with words?
24 / 50
In online journalism, the use of all capital letters is termed? _____
25 / 50
Commercial messages and editorials are similar because they are both ______
26 / 50
According to Francis Bacon, words are like? ______
27 / 50
Mastering the art of lead comes with constant
28 / 50
The official stand of a media organization concerning a typical issue is known as _____
29 / 50
The practice of crowding as much information as possible in the first paragraph is called? ____
30 / 50
A typical TV viewer has difficulties in translating the picture and words into a general understanding of the topic, hearing the words and
31 / 50
Readable writing can be used in conflict resolution and
32 / 50
are the standard tool for most Public Relations Professional
33 / 50
A mass media writer is obliged to be honest, and fair
34 / 50
34. A news story is a? _____
35 / 50
What are those elements a media writer uses to communicate messages in writing? _____
36 / 50
_______ is important for anyone who is involved in media writing because of the sensitive nature of media presentations?
37 / 50
Knowledge of a language is not the same thing as the to use the language
38 / 50
Inside an organization, the PR writer must play the role of a
39 / 50
is a word which modifies a noun or pronoun
40 / 50
While packaging information for the mass media, there is a need first for? _____
41 / 50
An aspect of media writing that welcomes redundancies is known as? _____
42 / 50
In a story written in style all facts are arranged strictly in chronological order YES/NO
43 / 50
is the process of checking a revised draft to make sure it meets the criteria of the six Cs?
44 / 50
writing is a part of media writing that accommodates redundancies
45 / 50
The process of organizing information and ideas is party mechanical and
46 / 50
While writing a story the first thing to write is the
47 / 50
The Associated Press reduced its average used sentence length from 27 to Words, following Flesch’s recommendation
48 / 50
A story well written in mass media that contains the 5ws and is said to be complete YES/NO
49 / 50
What is the practice of content classification? ____
50 / 50
When the words of a thought unit are placed correctly, the reader can understand the meaning quickly and
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