HCM231

A ________ is a term used to cover the
cateering cabin requirements, bonded
stores, cleaning and other passenger
requirement

________ refers to the food and
beverage items on offer, the portion size
of measure, the cooking method, the
degree of cooking, method of
presentation e.t.c.

Sales promotions targeted at the
consumer are called

The is in
charge of the buffet in the room, its
presentation, the carving and portioning
of food and its service.

Sales promotion through ________ is
concerned with contacting and
informing the existing market of a
business and providing information on
products available

A is an
establishment that provides paid lodging
on a short-term basis

The is the
person next in seniority to the chef de
rang and assists where necessary.

The is the
‘learner’, having just joined the food
service staff, and possibly wishing to
take up food service as a career.

_________ is responsible for accepting
bookings and for keeping the bookings
diary up to date

s any
advertisement placed in a retail store. It
includes placement of a product in
visible locations in a store, such as at
eye level, at the ends of aisles and near
checkout counters.

sales promotions targeted at the
consumer are __________

The ________ is to promote the
function facilities of any establishment
and to make initial approaches and
contact

service
involves the catering service rendered
in an airline.

The ________ staff contributes to the
customers perception of value for
money, hygiene and cleanliness, the
level of service and the perception of
atmosphere that the customer
experiences

is one of
the seven aspects of the promotional
mix.

Food and beverage operations on trains
fall into the following category except
_______

The person who works on the
must be
responsible and well versed in the skills
of shaking and stirring cocktails

Some sale promotions, particularly ones
with unusual methods, are considered
by many.

________ refers to the intensity of
limitations in the individual personal
attention given to customers

__________ advertising is a long formal
television commercial typically five
minutes or longer

A is a term
used to cover the catering, cabin
requirements, bonded stores, cleaning
and other passenger requirements.

The prominent forms of communications
are advertisement and ________

The ________ terminals can be
interfaced with computer systems for
dietary recipe analysis

The following are parts of promotional
mix except _________

a service where the customer is served
part of the meal and is required to
obtain part through self service is
_________

____________involves directories,
guides, business publications, journals
and other magazines

The
service staffs are often responsible for a
complete floor in an establishment or,
depending on the size of the
establishment, a number of rooms or
suites.

A service that involves customers
selecting from a counter with varying
designs and layouts is _______

The of
service in food service operations can
range from being very limited to
complex, with high levels of personal
attention.

Patients in hospital often have special
and their
likes and dislikes are also of
importance.

Sales promotions targeted at the
retailers and wholesalers are

Special product sales can be used to
increase sales by
promoting____________

The has
the overall responsibility for a team of
staff serving a number of sets of tables
(which may be anything from four to
eight in number), from one sideboard.

The
commercial is generally considered the
most effective mass-market advertising
format.

_______ is a term used to describe
service at a counter where customers
receive a complete meal or dish in
exchange for cash

A service
involves the catering service rendered
in trains.

The size and magnitude of a hotel
management structure varies
significantly depending on the size and
of the
hotel.

Sales promotions targeted at retailers
and wholesalers are called

skills in
food and beverage service centre on
the interactions between the customer
and the food and beverage service staff.

________ is any initiative undertaken by
an organisation to promote an increase
in sales, usage or trial of a product or
service

Various methods are used to keep the
food hot or cold for patients with
prescribed food and all of the following
have such methods except ______

are large
structures located in public places which
display advertisements to passing
pedestrians and motorists.

the basic information that should be
found in recording incidents report
includes all the following except
_________

In some hotels the title hotel manager or
may solely
be referred to the General Manager of
the hotel.

The three types of sales promotion
particularly useful for food service
operations includes all of the following
except __________

is any
advertisement placed upon a coffee cup
that is distributed out of an office, café,
or drive-through coffee shop.

In service
the customer is required to help him or
herself from a buffet or counter. This
type of service can be found in
cafeterias and canteens.

refers to
the food and beverage items on offer,
the portion size or measure, the cooking
method, the degree of cooking, the
method of presentation, the cover,etc

Sales promotions can be directed at the
following except

________ involves catering service
rendered in an airline