HCM231

is one of
the seven aspects of the promotional
mix.

The is
responsible for billing and taking
payments, or making ledger account
entries for a food and beverage
operation.

The
commercial is generally considered the
most effective mass-market advertising
format.

Sales promotions targeted at retailers
and wholesalers are called

refers to
the food and beverage items on offer,
the portion size or measure, the cooking
method, the degree of cooking, the
method of presentation, the cover,etc

The main objective in an infomercial is
to create an

_________ is responsible for accepting
bookings and for keeping the bookings
diary up to date

The acts
by instruction from the chef de rang

The three types of sales promotion
particularly useful for food service
operations includes all of the following
except __________

The is the
person next in seniority to the chef de
rang and assists where necessary.

is a larger
ad (can include art) that typically run in
an article section of a newspaper.

Special product sales can be used to
increase sales by
promoting____________

Business and first class passengers will
often receive a food and beverage
service equivalent to that of a first class
hotel or restaurant and there is little
control.

____________involves directories,
guides, business publications, journals
and other magazines

_______ is a term used to describe
service at a counter where customers
receive a complete meal or dish in
exchange for cash

_____________fast food is often highly
processed and prepared in an industrial
fashion

Some sale promotions, particularly ones
with unusual methods, are considered
by many.

interpersonal skills related to specific
points of service includes all of the
following except _________

The size and magnitude of a hotel
management structure varies
significantly depending on the size and
of the
hotel.

__________ is mainly used to improve
the average spend per head of the
customer

The of
service are a measure of the ability of
the operation to deliver the service level
it is offering.

Advertisement is intended to effectively
persuade the target audience to arrive
at a ________ as desired by the
advertiser

________ refers to the food and
beverage items on offer, the portion size
of measure, the cooking method, the
degree of cooking, method of
presentation e.t.c.

s a form of
promotion that uses the Internet and
World Wide Web for the expressed
purpose of delivering marketing
messages to attract customers.

refers to
two aspects: first, the procedures for
service and second, the way in which
the procedures are carried out

The ________ is to promote the
function facilities of any establishment
and to make initial approaches and
contact

allows
private individuals or companies to
purchase a small,narrowly targeted ad
for a low fee advertising a product or
service.

In service
the customer is required to help him or
herself from a buffet or counter. This
type of service can be found in
cafeterias and canteens.

Commercial advertisers often seek to
generate increased consumption of their
products or services through

a complete description of the lost child
report includes all of the following
except _________

_________ has overall responsibility for
the organisation and administration of
particular food and beverage service
areas

A is a term
used to cover the catering, cabin
requirements, bonded stores, cleaning
and other passenger requirements.

Sales promotions targeted at the
retailers and wholesalers are

A series of autonomous counters where
customers may either order and eat or
buy from a number of counters and eat
in separate take away is _____

________ involves catering service
rendered in an airline

The of
service in food service operations can
range from being very limited to
complex, with high levels of personal
attention.

_________ refers to the extent to which
alternatives are available and to which
there can be variations in the standard
product offered

describes
advertising in a printed medium such as
a newspaper, magazine, or trade
journal.

The division of cafeteria includes all of
the following except _______

In some hotels the title hotel manager or
may solely
be referred to the General Manager of
the hotel.

The person who works on the
must be
responsible and well versed in the skills
of shaking and stirring cocktails

is any
advertisement placed upon a coffee cup
that is distributed out of an office, café,
or drive-through coffee shop.

________ is an establishment that
provides paid lodging on a short-term
basis

The is
responsible for the carving trolley and
the carving of joints at the table as
required.

customer service in a food service
operation includes all of the following
characteristics except ________

skills in
food and beverage service centre on
the interactions between the customer
and the food and beverage service staff.

The ________ terminals can be
interfaced with computer systems for
dietary recipe analysis

_______ is responsible for the
implementation of agreed policies or for
contributing to the setting of cateering
policies

Depending on the size of the
establishment, the
manager is
either responsible for the
implementation of agreed policies or for
contributing to the setting of catering
policies

The business strategy that is aimed at
maximising turnover is ________