HCM231

service
involves the catering service rendered
in an airline.

A person who holds a management
occupation within a hotel establishment
is a ________

The is the
person next in seniority to the chef de
rang and assists where necessary.

_______ is responsible for the
implementation of agreed policies or for
contributing to the setting of cateering
policies

The is
responsible for the carving trolley and
the carving of joints at the table as
required.

A is an
establishment that provides paid lodging
on a short-term basis

A food service operation can be seen as
comprising three operating systems
except _________

refers
specifically to the ability of the staff in a
food and beverage operation to
contribute to the promotion of sales

The of
service in food service operations can
range from being very limited to
complex, with high levels of personal
attention.

s a form of
promotion that uses the Internet and
World Wide Web for the expressed
purpose of delivering marketing
messages to attract customers.

The
service staffs are often responsible for a
complete floor in an establishment or,
depending on the size of the
establishment, a number of rooms or
suites.

________ is an establishment that
provides paid lodging on a short-term
basis

The is in
charge of the buffet in the room, its
presentation, the carving and portioning
of food and its service.

can be
found in seating areas where the
service is not waiter service. These
people are responsible for clearing table
using trolleys specially designed for the
stacking of crockery, glassware, cutlery
etc.

Food and beverage operations on trains
fall into the following category except
_______

is a form of
communication used to encourage or
persuade an audience (viewers, readers
or listeners) to continue or take some
new action.

A series of autonomous counters where
customers may either order and eat or
buy from a number of counters and eat
in separate take away is _____

is a larger
ad (can include art) that typically run in
an article section of a newspaper.

Sales promotions targeted at retailers
and wholesalers are called

_________ has overall responsibility for
the organisation and administration of
particular food and beverage service
areas

The
commercial is generally considered the
most effective mass-market advertising
format.

A is a term
used to cover the catering, cabin
requirements, bonded stores, cleaning
and other passenger requirements.

__________ is mainly used to improve
the average spend per head of the
customer

Depending on the size of the
establishment, the
manager is
either responsible for the
implementation of agreed policies or for
contributing to the setting of catering
policies

____________involves directories,
guides, business publications, journals
and other magazines

The business strategy that is aimed at
maximising turnover is ________

a complete description of the lost child
report includes all of the following
except _________

s any
advertisement placed in a retail store. It
includes placement of a product in
visible locations in a store, such as at
eye level, at the ends of aisles and near
checkout counters.

________ refers to the food and
beverage items on offer, the portion size
of measure, the cooking method, the
degree of cooking, method of
presentation e.t.c.

sales promotions targeted at the
consumer are __________

The has
the overall responsibility for a team of
staff serving a number of sets of tables
(which may be anything from four to
eight in number), from one sideboard.

is a term
originally used to describe service at a
counter or hatch where customers
receive a complete meal or dish in
exchange for cash or ticket, commonly
used nowadays to describe type of
establishment offering limited range
menu, fast service with dining area, and
take – away facility.

The ________ is to promote the
function facilities of any establishment
and to make initial approaches and
contact

the basic information that should be
found in recording incidents report
includes all the following except
_________

The person who works on the
must be
responsible and well versed in the skills
of shaking and stirring cocktails

In order to promote the sale of
(meetings/conferences/banquets etc.)
most establishments now have
banqueting and/or meetings and
conference sales packages.

The size and magnitude of a hotel
management structure varies
significantly depending on the size and
of the
hotel.

________ refers to the intensity of
limitations in the individual personal
attention given to customers

________ hotels are built to meet
housing needs of families

For economy and tourist flights all
meals tend to be of the same size, with
portions

The following are parts of promotional
mix except _________

The division of cafeteria includes all of
the following except _______

Commercial advertisers often seek to
generate increased consumption of their
products or services through

________ involves catering service
rendered in an airline

allows
private individuals or companies to
purchase a small,narrowly targeted ad
for a low fee advertising a product or
service.

Sales promotions can be directed at the
following except

The prominent forms of communications
are advertisement and ________

A service
involves the catering service rendered
in trains.

within food service operations, the level
of service in a specific operation maybe
defined as technical specification and
_________ specification

__________ advertising is a long formal
television commercial typically five
minutes or longer