HCM231

The following are parts of promotional
mix except _________

Advertising messages are usually paid
for by and
viewed via various media

A person who holds a management
occupation within a hotel establishment
is a ________

The size and magnitude of a hotel
management structure varies
significantly depending on the size and
of the
hotel.

A ________ is a term used to cover the
cateering cabin requirements, bonded
stores, cleaning and other passenger
requirement

is a term
originally used to describe service at a
counter or hatch where customers
receive a complete meal or dish in
exchange for cash or ticket, commonly
used nowadays to describe type of
establishment offering limited range
menu, fast service with dining area, and
take – away facility.

Advertisement is intended to effectively
persuade the target audience to arrive
at a ________ as desired by the
advertiser

__________ is a form of communication
used to encourage or persuade an
audience to continue or take some new
actions

The
sequence is essentially the bridge
between the production system,
beverage provision and the ‘customer
process’ (or experience).

In order to promote the sale of
(meetings/conferences/banquets etc.)
most establishments now have
banqueting and/or meetings and
conference sales packages.

_______ hotels are designed to
accommodate the rising tide of tourists

The main objective in an infomercial is
to create an

skills in
food and beverage service centre on
the interactions between the customer
and the food and beverage service staff.

is one of
the seven aspects of the promotional
mix.

__________ advertising is a long formal
television commercial typically five
minutes or longer

Essentially, a
enters a
food service area, orders or selects
his/her choice and then is served.

a complete description of the lost child
report includes all of the following
except _________

The staff
are responsible for the service of
morning coffee, afternoon teas, aperitifs
and liqueurs before and after both lunch
and dinner, and any coffee required
after meals.

The is
responsible for the service of all
alcoholic drinks during the service of
meals.

refers to
two aspects: first, the procedures for
service and second, the way in which
the procedures are carried out

are found
in cafeterias where they would stock the
counter and sometimes serve or portion
food for customers. Duties may also
include some cooking of call order
items.

A ________ service is a limited type of
room service provided in rail services

A series of autonomous counters where
customers may either order and eat or
buy from a number of counters and eat
in separate take away is _____

Sales promotions targeted at the
consumer are called

________ is an establishment that
provides paid lodging on a short-term
basis

The person who works on the
must be
responsible and well versed in the skills
of shaking and stirring cocktails

within food service operations, the level
of service in a specific operation maybe
defined as technical specification and
_________ specification

_______ is a term used to describe
service at a counter where customers
receive a complete meal or dish in
exchange for cash

________ refers to the food and
beverage items on offer, the portion size
of measure, the cooking method, the
degree of cooking, method of
presentation e.t.c.

refers to
the food and beverage items on offer,
the portion size or measure, the cooking
method, the degree of cooking, the
method of presentation, the cover,etc

__________ is mainly used to improve
the average spend per head of the
customer

Patients in hospital often have special
and their
likes and dislikes are also of
importance.

A is an
establishment that provides paid lodging
on a short-term basis

Conversation between customers and
staff override conversations between

The is the
‘learner’, having just joined the food
service staff, and possibly wishing to
take up food service as a career.

s a form of
promotion that uses the Internet and
World Wide Web for the expressed
purpose of delivering marketing
messages to attract customers.

is any
advertisement placed upon a coffee cup
that is distributed out of an office, café,
or drive-through coffee shop.

____________involves directories,
guides, business publications, journals
and other magazines

interpersonal skills related to specific
points of service includes all of the
following except _________

The division of cafeteria includes all of
the following except _______

refers
specifically to the ability of the staff in a
food and beverage operation to
contribute to the promotion of sales

The is
responsible for billing and taking
payments, or making ledger account
entries for a food and beverage
operation.

In service
(or service in situ) the food and drink is
taken to where the customer is. This
includes tray service in hospitals and
aircraft, trolley service, etc

A food service operation can be seen as
comprising three operating systems
except _________

Virtually any
can be
used for advertising.

Sales promotion through ________ is
concerned with contacting and
informing the existing market of a
business and providing information on
products available

Sales promotions targeted at retailers
and wholesalers are called

For economy and tourist flights all
meals tend to be of the same size, with
portions

The
commercial is generally considered the
most effective mass-market advertising
format.

is a larger
ad (can include art) that typically run in
an article section of a newspaper.