HCM231

_______ is a term used to describe
service at a counter where customers
receive a complete meal or dish in
exchange for cash

__________ is a form of communication
used to encourage or persuade an
audience to continue or take some new
actions

Sales promotion through ________ is
concerned with contacting and
informing the existing market of a
business and providing information on
products available

is a form of
communication used to encourage or
persuade an audience (viewers, readers
or listeners) to continue or take some
new action.

The staff
are responsible for the service of
morning coffee, afternoon teas, aperitifs
and liqueurs before and after both lunch
and dinner, and any coffee required
after meals.

refers to
the food and beverage items on offer,
the portion size or measure, the cooking
method, the degree of cooking, the
method of presentation, the cover,etc

_________ refers to the extent to which
alternatives are available and to which
there can be variations in the standard
product offered

Depending on the size of the
establishment, the
manager is
either responsible for the
implementation of agreed policies or for
contributing to the setting of catering
policies

The acts
by instruction from the chef de rang

Some sale promotions, particularly ones
with unusual methods, are considered
by many.

The three types of sales promotion
particularly useful for food service
operations includes all of the following
except __________

customer service in a food service
operation includes all of the following
characteristics except ________

A food service operation can be seen as
comprising three operating systems
except _________

Sales promotions can be directed at the
following except

allows
private individuals or companies to
purchase a small,narrowly targeted ad
for a low fee advertising a product or
service.

Commercial advertisers often seek to
generate increased consumption of their
products or services through

refers
specifically to the ability of the staff in a
food and beverage operation to
contribute to the promotion of sales

are large
structures located in public places which
display advertisements to passing
pedestrians and motorists.

The
service staffs are often responsible for a
complete floor in an establishment or,
depending on the size of the
establishment, a number of rooms or
suites.

s a form of
promotion that uses the Internet and
World Wide Web for the expressed
purpose of delivering marketing
messages to attract customers.

The main role of the
manager is
to promote the function facilities of an
establishment and, where necessary, to
make the initial approaches and
contacts.

The division of cafeteria includes all of
the following except _______

the resources used in food service
operations include all of the following
except _________

For economy and tourist flights all
meals tend to be of the same size, with
portions

A series of autonomous counters where
customers may either order and eat or
buy from a number of counters and eat
in separate take away is _____

Essentially, a
enters a
food service area, orders or selects
his/her choice and then is served.

Food and beverage operations on trains
fall into the following category except
_______

are found
in cafeterias where they would stock the
counter and sometimes serve or portion
food for customers. Duties may also
include some cooking of call order
items.

The is
responsible for billing and taking
payments, or making ledger account
entries for a food and beverage
operation.

The of
service in food service operations can
range from being very limited to
complex, with high levels of personal
attention.

In service
the customer is served part of the meal
at a table and is required to obtain part
through self-service from one form of
display or buffet.

The has
the overall responsibility for a team of
staff serving a number of sets of tables
(which may be anything from four to
eight in number), from one sideboard.

the basic information that should be
found in recording incidents report
includes all the following except
_________

Advertisement is intended to effectively
persuade the target audience to arrive
at a ________ as desired by the
advertiser

The following are parts of promotional
mix except _________

The is
responsible for the service of all
alcoholic drinks during the service of
meals.

The business strategy that is aimed at
maximising turnover is ________

Advertising messages are usually paid
for by and
viewed via various media

A type of cafeteria where customers
queue in line formation past a service
counter and choose their menu
requirement is ________ cafeteria

A ________ service is a limited type of
room service provided in rail services

The
commercial is generally considered the
most effective mass-market advertising
format.

In some hotels the title hotel manager or
may solely
be referred to the General Manager of
the hotel.

The is the
person next in seniority to the chef de
rang and assists where necessary.

A is an
establishment that provides paid lodging
on a short-term basis

A ________ is a term used to cover the
cateering cabin requirements, bonded
stores, cleaning and other passenger
requirement

The ________ is to promote the
function facilities of any establishment
and to make initial approaches and
contact

Sales promotions targeted at the
consumer are called

The is
responsible for the carving trolley and
the carving of joints at the table as
required.

A service
involves the catering service rendered
in trains.

s any
advertisement placed in a retail store. It
includes placement of a product in
visible locations in a store, such as at
eye level, at the ends of aisles and near
checkout counters.