MAC117

Readable writing can be
used in conflict resolution
and

is aimed at establishing and
sustaining mutual
relationship between an
organization or a person
and its publics.

A story well written in mass
media that contains the 5ws
and is said to be complete
YES/NO

Letters to the Editor is
________

writing is a part of media
writing that accommodates
redundancies

When the time element is to
be emphasized, the
Lead is used

The essence of good
journalism is? _____

The writing style of a public
Relations personnel is
emotional and

What method of packaging
information for the mass
media emphasizes the
most important fact of the
write-up at the beginning of
the write up? ______

Which of the following are
principles listed by Newson
in 1988 ______

A generic statement with
the specific facts following
is called? ______

When the words of a
thought unit are placed
correctly, the reader can
understand the meaning
quickly and

The journalism profession
has a symbolic relationship
with

What form of writing is
based on the information
gathered through
observation and research?
____

A source from which
information on data are
obtained first for a particular
need is known as? _____

16. A news story is a? _____

Is an interpretational round
up of several items grouped
into one write up?

Due to its persuasive
nature editorials are similar
to
messages

Is the official stand of a
media organization
concerning a typical issue

A media writer must
constantly engage in
to find out what people
know

While writing for others
through the mass media,
the writer must be
of his own perspectives

_______ enables a writer to
quickly access specific
information on the internet
about a particular subject?

While writing a story the
first thing to write is the

In order to avoid
cumbersome lead
paragraphs some media
organizations have gone to
extreme of invoking the

When a story is balanced,
reader-centered and
positive it is said to be?
_____

A mass media writer is
obliged to be honest,
and fair

Inside an organization, the
PR writer must play the role
of a

Which of the following is not
a characteristic of the print
media? ______

29. APCON stands for? ______

In a suspended interest
story, the main information
is given in what part of the
story? _____

Media writers have a duty
to inform the public but first
they need to? ______

Mastering the art of lead
comes with constant

In media writing, the
rather than the medium is
the message

What enables a writer to
see what other people are
not seeing? _____

What is a highly mental
exercise fundamental to
journalism as a profession?
_____

What is the best guarantee
a reader has on the
reliability of information?
_______

________refers to
something that can be
observed and verified by
checking reliable

is the process of checking a
revised draft to make sure it
meets the criteria of the six
Cs?

In media writing, the
responsibility for quality
rests more on the
?

Warming up the listener
helps to? _______

is an overused expression
or idea

What is the practice of
content classification? ____

The process of organizing
information and ideas is
party mechanical and

In-born qualities that makes
an individual unique is
known as

The following are types of
leads except? ______

By development of an ear
for writing we mean?
______

In mass media writing, a
complete story is referred to
as? ______

is the central approach of
writing for the air?

What is a highly mental
exercise fundamental to
journalism as a profession?

The process of examining a
story to find errors to be
corrected is known as?
______