ATTENTION:
Kindly note that you will be presented with 50 questions randomized from the NOUN question bank. Make sure to take the quiz multiple times so you can get familiar with the questions and answers, as new questions are randomized in each attempt.
Good luck!
MAC117
1 / 50
While packaging information for the mass media, there is a need first for? _____
2 / 50
What is a function of leads? _____
3 / 50
The best way to retain sources is to? ______
4 / 50
The process of organizing information and ideas is party mechanical and
5 / 50
The journalism profession has a symbolic relationship with
6 / 50
Strong writing is based on __and
7 / 50
Which of the following is not a guide to writing headlines? _____
8 / 50
What is a highly mental exercise fundamental to journalism as a profession? _____
9 / 50
The Associated Press reduced its average used sentence length from 27 to Words, following Flesch’s recommendation
10 / 50
What form of writing is based on the information gathered through observation and research? ____
11 / 50
An aspect of media writing that welcomes redundancies is known as? _____
12 / 50
Banality involves in media writing?
13 / 50
When the time element is to be emphasized, the Lead is used
14 / 50
An experienced radio writer his copy as he writes it?
15 / 50
Periods are used more in oral writing than in newspaper writing because? ______
16 / 50
Words with vague referents are said to be? ____
17 / 50
As at the same time a writer gathers facts, he must also get hold of? _____
18 / 50
The essence of good journalism is? _____
19 / 50
________refers to something that can be observed and verified by checking reliable
20 / 50
In order to avoid cumbersome lead paragraphs some media organizations have gone to extreme of invoking the
21 / 50
The body of a media write up is arranged in such a way to achieve the following except? _____
22 / 50
While writing the Ad copy represents the amount of space you can fill with words?
23 / 50
A source from which information on data are obtained first for a particular need is known as? _____
24 / 50
The process of examining a story to find errors to be corrected is known as? ______
25 / 50
In online journalism, the use of all capital letters is termed? _____
26 / 50
is the process of checking a revised draft to make sure it meets the criteria of the six Cs?
27 / 50
An advertising writer needs to develop creative thinking skills because are critical in advertising?
28 / 50
To capture the attention and persuade a consumer to think or to buy a product is the obligation of? _______
29 / 50
What is the best guarantee a reader has on the reliability of information? _______
30 / 50
_______ enables a writer to quickly access specific information on the internet about a particular subject?
31 / 50
Leads have the capability to either attract or the media consumer
32 / 50
is a word which modifies a noun or pronoun
33 / 50
A generic statement with the specific facts following is called? ______
34 / 50
In media writing, the responsibility for quality rests more on the ?
35 / 50
When too many details have been packed into the lead it is known as
36 / 50
Blake and Haroldsen refer to mass media as? ____
37 / 50
is aimed at establishing and sustaining mutual relationship between an organization or a person and its publics.
38 / 50
According to camp in 1998, revising is the process of? _____
39 / 50
Institutional advertising is sometimes called advertising
40 / 50
The official stand of a media organization concerning a typical issue is known as _____
41 / 50
Which of the following is true about a PR writer? _____
42 / 50
In a story written in style all facts are arranged strictly in chronological order YES/NO
43 / 50
43. AAPN stands for? _____
44 / 50
is the traditional form of packaging for the print media
45 / 50
is an overused expression or idea
46 / 50
In order for good media writing to be good writing it has to be?
47 / 50
As a media writer your obligations to your audience includes _____
48 / 50
The most commonly used formulas test passage for average is
49 / 50
A mass media writer is obliged to be honest, and fair
50 / 50
While writing a story the first thing to write is the
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