MAC117

Blake and Haroldsen refer
to mass media as? ____

The journalism profession
has a symbolic relationship
with

writing is a part of media
writing that accommodates
redundancies

What is used when a
presenter is to pause for
effect? ______

Due to its persuasive
nature editorials are similar
to
messages

The general effect a piece
of writing creates is known
as? _____

Warming up the listener
helps to? _______

Efficient reading involves
understanding how
language operates in

The best way to retain
sources is to be direct and

is a word which modifies a
noun or pronoun

11. AAPN stands for? _____

An aspect of media writing
that welcomes
redundancies is known as?
_____

When the words of a
thought unit are placed
correctly, the reader can
understand the meaning
quickly and

A generic statement with
the specific facts following
is called? ______

Efficient reading involves
understanding of how
operates in communication

What is the best guarantee
a reader has on the
reliability of information?
_______

17. A news story is a? _____

18. APCON stands for? ______

In a story written in style all
facts are arranged strictly in
chronological order
YES/NO

The core purpose of the
mass media as an
institution is dissemination
of information and

In broadcast, handling
direct quotation presents a
problem because? ______

Readable writing can be
used in conflict resolution
and

The five types of
advertising copy appeals
are self-interest, desire,
credibility, action and

24. Quality source provides

Broadcast commercials are
written as ?

A source from which
information on data are
obtained first for a particular
need is known as? _____

While writing a story the
first thing to write is the

Strong writing is based on
__and

Banality involves
in media writing?

Reading out lord your
words while you write,
helps to? _______

Which of the following is not
a characteristic of the print
media? ______

The body of a media write
up is arranged in such a
way to achieve the
following except? _____

The Associated Press
reduced its average used
sentence length from 27 to
Words, following Flesch’s
recommendation

What is a function of leads?
_____

As a media writer your
obligations to your
audience includes _____

When a story is balanced,
reader-centered and
positive it is said to be?
_____

What method of packaging
information for the mass
media emphasizes the
most important fact of the
write-up at the beginning of
the write up? ______

is aimed at establishing and
sustaining mutual
relationship between an
organization or a person
and its publics.

Institutional advertising is
sometimes called
advertising

In-born qualities that makes
an individual unique is
known as

A mass media writer is
obliged to be honest,
and fair

Leads have the capability to
either attract or
the media consumer

________refers to
something that can be
observed and verified by
checking reliable

When the time element is to
be emphasized, the
Lead is used

is one of the strategies
media writers use to source
information?

While writing the Ad copy
represents the amount of
space you can fill with
words?

What are those elements a
media writer uses to
communicate messages in
writing? _____

Mastering the art of lead
comes with constant

Commercial messages and
editorials are similar
because they are both
______

is an overused expression
or idea