MAC211

______ model of
communication finds
relevance in the believe
that the mass media have
the capacity to influence
people’s thought, behaviour
and action

Theory guilds and
simulates research, while
research
,
theory

The collective impact of
mass media contents on
individual members of the
society together defines the
development of
society______

A good theory should be
able to generate new
hypotheses which will
expand the horizon of
knowledge explains ______
attribute of theory

5. There is nothing as practical as a good theory.” This statement is associated with _______

Communication is complex.
This implies that
communication is______

The medium is the
message’ is the postulation
of McLuhan (1964). It is
now associated with and is
an underlying principle of
theory

In mass communication,
communication is mostly
one way______

Theories can be used to
address these type of
problems except
one_______

The period in time in which
focus was based on the
idea that mass media have
corrupting influences that
undermine the social order
that ‘average’ people are
defenceless against
influence of mass media is
______--

Communication is said to
be complete when
_________

Communication between
National Open University of
Nigeria and ministry of
education can be classified
under ______

Democratic participant and
the Development media
theories were adopted by
_______

Research and theory are
closely related through

‘The medium is the
message’ is the postulation
of McLuhan (1964). It is
now associated with and is
an underlying principle of
theory

The social responsibility
press theory came into
existence in

The codes used to package
information, the content and
the treatment of such
information refers to

____ theory of the media
views that individual
audience as capable of
either to accept or reject
mass media messages or
information

Cell phones can be
classified under
type of media

“The process of exchanging
mutually understood
symbols” is the definition of
communication according
to______

The following are roles of
communication_______

is a veritable process of
social influence by which a
nation imposes on other
countries its set of beliefs,
values, knowledge and
behavioural norms as well
as its overall lifestyle

President Buhari yesterday
received a letter from US
president-elect, Donald
Trump pledging support of
America to Nigeria. Their
exchange of letters typifies
______

The long-term effect of
communication on the
audience is ____________

The Hypodermic Needle
theory states that mass
media

A good theory should be
able to generate new
hypotheses which will
expand the horizon of
knowledge explains
attribute of theory

Cognitive Dissonance
Theory and social identity
theory are good examples
of
theories

Framing and priming
theories are good examples
theories

In which media system is
the press regarded as the
‘forth estate of the realm’

Bran G. Wilson divided
barriers to effective
communication into
parts

The original four press
theories include all but one
in the list________

The basic assumption of
the normative theories is

____ are the signs and
symbols that give
expression to content

Communication process is
an ADDITIVE process
because

Communication effects can
be permanent or
immediate, delayed or

Henri Tajfel and John
Turner in 1970s and 1980s
developed
behavioural theory

The media serve as
watchman for societies.
This media role is otherwise
referred to as ______

Theory presupposes that
audience members actively
seek out the mass media to
satisfy individual needs

Katz, Blumler and
Gurevitch summaries the
uses and gratification
theory in
component models

The definition of mass
communication as the
spreading of a message to
an extended mass
audience through rapid
means of reproduction and
distribution at a relatively
inexpensive cost to the
customer is associated with
______-

Every communication
involve all but one of these
______

The decoder of message in
communication process
sometimes perform the
same role as the ______

The social responsibility
media theory is an outgrowth of libertarian
tradition , which tries to
reconcile media
independence with
to the societies

Communication theorists try
to ______ what happens in
communication process

The type of communication
in which information flows
from UPPER level of
management to the
LOWER level is known as

Research and theory are
closely related through
______

All except one in list is not
an approach to the study of
mass communication
theory

In mass communication,
communication is mostly
one way. TRUE OR FALSE

The three general
categories of
communication include all
but one in the list ________

President Buhari yesterday
received a letter from US
president-elect, Donald
Trump pledging support of
America to Nigeria. Their
exchange of letters
exemplifies