MAC211

Gratification theory is an
example of
____________theories

The period in time in which
focus was based on the
idea that mass media have
corrupting influences that
undermine the social order
that ‘average’ people are
defenceless against
influence of mass media is
______--

he basic assumption of
the normative theories is

Katz, Blumler and
Gurevitch summaries the
uses and gratification
theory in
component models

The codes used to package
information, the content and
the treatment of such
information refers to
______

A breakdown in
communication as a result
of message not being
adapted to its receiver is
______

A psychographic study
undertakes the study of all
but one item in the
list______

A theory is a statement that
purports to account for or
characterize some
phenomena is associated
with

The dependency theory
was originally proposed by

Cognitive Dissonance
Theory and social identity
theory are good examples
of
theories

Communication process is
an ADDITIVE process
because________

Communication process is
an ADDITIVE process
because

Pick the odd item from the
list_______

“ Says what” in Lasswell’s
paradigm refers to

The codes used to package
information, the content and
the treatment of such
information refers to

Sydney Head (1976)
suggest that the term mass
communication must imply
all but one in the list_____

Henri Tajfel and John
Turner in 1970s and 1980s
developed
behavioural theory

An objective evaluation of
identified data is

The first proponents of the
media richness theory were
made by
in

Democratic participant and
the Development media
theories were adopted by
_______

Framing and priming
theories are good examples
theories

Communication is said to
be complete when
_________

____ are the signs and
symbols that give
expression to content

The basic assumption of
the normative theories is

Communication scholars
often use theory to confront
applied issues such as
______

The libertarian media
system arose in reaction to
harsh nature of

The decoder of message in
communication process
sometimes perform the
same role as the ______

A major disadvantage of
the print media over the
electronic media according
to Okunna (1994 ) is
____________

The media serve as
watchman for societies.
This media role is otherwise
referred to as ______

A breakdown in
communication as a result
of message not being
adapted to its receiver is

theory views the mass
media as the ‘mirror’ of the
society

The following countries
practice the soviet
communist media system
except_______

In the democratic
participant media system
individuals and minorities
have right of
to the media

The social responsibility
media theory is an outgrowth of libertarian
tradition , which tries to
reconcile media
independence with
to the societies

The period in time in which
focus was based on the
idea that mass media have
corrupting influences that
undermine the social order
that ‘average’ people are
defenceless against
influence of mass media is

The collective impact of
mass media contents on
individual members of the
society together defines the
development of
society______

Theory presupposes that
audience members actively
seek out the mass media to
satisfy individual needs

Presupposes that television
shapes concepts of social
reality

In which media system is
the press regarded as the
‘forth estate of the realm’

Communication is dynamic.
This means ______

In mass communication,
communication is mostly
one way. TRUE OR FALSE

The following are roles of
communication_______

Communication is complex.
This implies that
communication is______

______ explains the
changing ways of
communication and media
use in traditional and
modern societies

Both source and receiver
are purposive
communicators because
both of them have some
______

Anything about the world
which strikes us as odd or
otherwise in need of
explanation” is an example
of theories solving
problem

is a veritable process of
social influence by which a
nation imposes on other
countries its set of beliefs,
values, knowledge and
behavioural norms as well
as its overall lifestyle

The often most
controversial aspect of
communication is the
______

Theories perform all but
one of these functions
_______

______ model of
communication finds
relevance in the believe
that the mass media have
the capacity to influence
people’s thought, behaviour
and action