MKT206




Category: MKT206

0

ATTENTION:

Kindly note that you will be presented with 50 questions randomized from the NOUN question bank. Make sure to take the quiz multiple times so you can get familiar with the questions and answers, as new questions are randomized in each attempt.

Good luck!


MKT206

1 / 50

1. GMROI is ______________

2 / 50

2. The technique, adopted by a salesperson that an offer is limited, so as to force the consumer to make a quicker decision, and therefore less time evaluating alternatives is ……..............

 

3 / 50

3. Decision roles in consumer behaviour does not include ………

 

4 / 50

4. Once you have identified a CRM system that is suitable for your organization and selected a project manager to oversee the process, the next step is Contract and ……….............

 

5 / 50

5. ___________ is the tool that helps a project manager to keep CRM project on track

 

6 / 50

6. ___________ process is not a CRM process

 

7 / 50

7. The relationship between cost-pricing in retailing is ________

8 / 50

8. External factor which affect pricing decisions of a retailing outlet is ________

9 / 50

9. The rallying point for successful mark-up pricing according to Gabor is hinged on evaluation of cost and…..............

10 / 50

10. CRM successful implementation steps do not include………...............

 

11 / 50

11. ____ modelling; in data mining, this is a technique used to predict future behavior and anticipate the consequences of change.

 

12 / 50

12. The international chain WalMart is particularly known to be _________

13 / 50

13. Inventory used to guard retailer when vendor does not get merchandise to you on time is __________

14 / 50

14. The general factors affecting retailing pricing decisions is categorized into ______

15 / 50

15. The number of different merchandising categories within a store or department is called ________

16 / 50

16. When you delegate responsibility, you have to delegate ________

17 / 50

17. This is an arrangement in which a company outsources some of its functions to an application service provider (ASP); ____ CRM

 

18 / 50

18. The era of _________ was basically an era of shortages in economies.

19 / 50

19. For a prudent retailer who _______is desirous of profit, it is recommended that….costing should be utilized

20 / 50

20. The part of the supply chain process that plans, implements, and controls the efficient, effective flow and storage of goods, services, and related information from the point of origin to the point of consumption in order to meet customers’ requirements is _________

21 / 50

21. The two options opened to retailers on costing is marginal costing and __________

22 / 50

22. This is a systematic approach to the gathering, consolidation, and processing of consumer data that is maintained in a company’s databases ____ marketing

 

23 / 50

23. Retailers use two types of buying systems known as _______

24 / 50

24. Amount of time between recognition that an order needs to be placed and when it arrives in the store and is ready for sale

25 / 50

25. CRM primary processes includes _________

26 / 50

26. The ……... CRM processes at the customer-facing level does not include relationship

 

27 / 50

27. This is an approach to selling goods and services in which a prospect explicitly agrees in advance to receive marketing information.____ accuracy and the right space

 

28 / 50

28. According to Kotler, general widespread agreement can only be arrived at based on these factors-demand, cost and ________

29 / 50

29. Whole cluster of benefits when company promises to deliver through its market offering is called ____

 

30 / 50

30. Marginal costing of products means __________

31 / 50

31. Which of these people do not benefit from retail audit?

32 / 50

32. This is an approach to selling goods and services in which a prospect explicitly agrees in advance to receive marketing information. ____ marketing

 

33 / 50

33. _________ is defined as those that CRM information must be accessible for recognizing and contacting them in the company.

 

34 / 50

34. Customer retention approaches in customer relationship management does not include adding ……….

 

35 / 50

35. Price promotion tactics does not include………...........

 

36 / 50

36. The three CRM processes at the customer-facing level do not include relationship………

 

37 / 50

37. All of the following are advantages of High Inventory Turnover except _________

38 / 50

38.

The integration of business processes from end user through original suppliers that provides products, services, and information that add value to customers
is _________

39 / 50

39. The technique adopted by a salesperson that an offer is limited, so as to force the consumer to make a quicker decision, and therefore less time evaluating alternatives is ……................

 

40 / 50

40. Customer retention approaches in customer relationship management does not include adding managerial ……….

 

41 / 50

41. When a loyal customer has repetitive requirement of the same product, such customers may be described as……… loyal

 

42 / 50

42. __________ focused is not an advantage of a customer-focused business approach

 

43 / 50

43. CRM delivery processes include………. management

 

44 / 50

44. Task management helps to assign tasks and execution in the following areas except ___________

45 / 50

45. Price promotion tactics does not include ……… increase

 

46 / 50

46. The extent to which an interaction varies from and builds upon the preceding stream of buyer–seller interactions is known as Interaction …………..

 

47 / 50

47. The five generic cross-functional CRM processes does not include……...............

 

48 / 50

48. While absorption costing stresses…….. cost

49 / 50

49. This is the processing of data about customers and their relationship with the enterprise in order to improve the enterprise’s future ____ policy in place

 

50 / 50

50. CRM successful implementation steps does not include……….

 

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