ATTENTION:
Kindly note that you will be presented with 50 questions randomized from the NOUN question bank. Make sure to take the quiz multiple times so you can get familiar with the questions and answers, as new questions are randomized in each attempt.
Good luck!
MKT206
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1. Customer retention approaches in customer relationship management does not include adding managerial ……….
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2. According to Kotler, general widespread agreement can only be arrived at based on these factors-demand, cost and ________
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3. CRM horizontal processes refer to the cross-functional processes such as Product …….............
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4. This is a central point in an enterprise from which all customer contacts are managed; ____ centre
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5. Price promotion tactics does not include………...........
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6. This is an arrangement in which a company outsources some of its functions to an application service provider (ASP); ____ CRM
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7. ____ modelling; in data mining, this is a technique used to predict future behavior and anticipate the consequences of change.
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8. ___________ is the tool that helps a project manager to keep CRM project on track
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9. All of the following are advantages of High Inventory Turnover except _________
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10. Marginal costing of products means __________
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11. While absorption costing stresses…….. cost
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12. The relationship between cost-pricing in retailing is ________
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13. The general factors affecting retailing pricing decisions is categorized into ______
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14. External factor which affect pricing decisions of a retailing outlet is ________
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15. Amount of time between recognition that an order needs to be placed and when it arrives in the store and is ready for sale
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16. CRM successful implementation steps do not include………...............
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17. ___________ process is not a CRM process
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18. The two options opened to retailers on costing is marginal costing and __________
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19. This is the processing of data about customers and their relationship with the enterprise in order to improve the enterprise’s future ____ policy in place
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20. Customer retention approaches in customer relationship management does not include adding ……….
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The integration of business processes from end user through original suppliers that provides products, services, and information that add value to customers is _________
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22. The extent to which an interaction varies from and builds upon the preceding stream of buyer–seller interactions is known as Interaction …………..
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23. The duties of a CRM Manager includes only…….. with other departments
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24. The rallying point for successful mark-up pricing according to Gabor is hinged on evaluation of cost and…..............
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25. CRM successful implementation steps does not include……….
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26. CRM delivery processes include………. management
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27. The ……... CRM processes at the customer-facing level does not include relationship
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28. The number of different merchandising categories within a store or department is called ________
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29. Inventory used to guard retailer when vendor does not get merchandise to you on time is __________
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30. The three CRM processes at the customer-facing level do not include relationship………
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31. Whole cluster of benefits when company promises to deliver through its market offering is called ____
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32. Task management helps to assign tasks and execution in the following areas except ___________
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33. Decision roles in consumer behaviour does not include ………
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34. For a prudent retailer who _______is desirous of profit, it is recommended that….costing should be utilized
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35. The part of the supply chain process that plans, implements, and controls the efficient, effective flow and storage of goods, services, and related information from the point of origin to the point of consumption in order to meet customers’ requirements is _________
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36. __________ focused is not an advantage of a customer-focused business approach
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37. This is an approach to selling goods and services in which a prospect explicitly agrees in advance to receive marketing information. ____ marketing
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38. Price promotion tactics does not include ……… increase
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39. When you delegate responsibility, you have to delegate ________
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40. CRM primary processes includes _________
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41. In an Internet context, this is the practice of tailoring Web pages to individual users’ characteristics or preferences. ____
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42. The technique adopted by a salesperson that an offer is limited, so as to force the consumer to make a quicker decision, and therefore less time evaluating alternatives is ……................
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43. The technique, adopted by a salesperson that an offer is limited, so as to force the consumer to make a quicker decision, and therefore less time evaluating alternatives is ……..............
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44. This is an approach to selling goods and services in which a prospect explicitly agrees in advance to receive marketing information.____ accuracy and the right space
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45. When a loyal customer has repetitive requirement of the same product, such customers may be described as……… loyal
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46. Once you have identified a CRM system that is suitable for your organization and selected a project manager to oversee the process, the next step is Contract and ……….............
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47. Which of these people do not benefit from retail audit?
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48. GMROI is ______________
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49. The second step towards the implementation of CRM is Program ……....................
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50. _________ is defined as those that CRM information must be accessible for recognizing and contacting them in the company.
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