ATTENTION:
Kindly note that you will be presented with 50 questions randomized from the NOUN question bank. Make sure to take the quiz multiple times so you can get familiar with the questions and answers, as new questions are randomized in each attempt.
Good luck!
MKT206
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1. CRM horizontal processes refer to the cross-functional processes such as Product …….............
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2. __________ focused is not an advantage of a customer-focused business approach
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3. This is the processing of data about customers and their relationship with the enterprise in order to improve the enterprise’s future ____ policy in place
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4. This is a central point in an enterprise from which all customer contacts are managed; ____ centre
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5. This is an approach to selling goods and services in which a prospect explicitly agrees in advance to receive marketing information. ____ marketing
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6. Marginal costing of products means __________
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7. Inventory used to guard retailer when vendor does not get merchandise to you on time is __________
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8. Once you have identified a CRM system that is suitable for your organization and selected a project manager to oversee the process, the next step is Contract and ……….............
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9. The duties of a CRM Manager includes only…….. with other departments
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10. When a loyal customer has repetitive requirement of the same product, such customers may be described as……… loyal
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11. The general factors affecting retailing pricing decisions is categorized into ______
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12. While absorption costing stresses…….. cost
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13. The five generic cross-functional CRM processes does not include……...............
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14. The second step towards the implementation of CRM is Program ……....................
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15. The number of different merchandising categories within a store or department is called ________
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16. GMROI is ______________
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17. ___________ is the tool that helps a project manager to keep CRM project on track
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18. The relationship between cost-pricing in retailing is ________
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19. Customer retention approaches in customer relationship management does not include adding ……….
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20. The technique adopted by a salesperson that an offer is limited, so as to force the consumer to make a quicker decision, and therefore less time evaluating alternatives is ……................
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21. Price promotion tactics does not include ……… increase
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22. This is an arrangement in which a company outsources some of its functions to an application service provider (ASP); ____ CRM
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23. For a prudent retailer who _______is desirous of profit, it is recommended that….costing should be utilized
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24. All of the following are advantages of High Inventory Turnover except _________
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25. ____________ is not an aspect of customer relationship management
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26. The rallying point for successful mark-up pricing according to Gabor is hinged on evaluation of cost and…..............
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27. Which of these people do not benefit from retail audit?
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28. The two options opened to retailers on costing is marginal costing and __________
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29. The technique, adopted by a salesperson that an offer is limited, so as to force the consumer to make a quicker decision, and therefore less time evaluating alternatives is ……..............
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30. Customer retention approaches in customer relationship management does not include adding managerial ……….
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31. Whole cluster of benefits when company promises to deliver through its market offering is called ____
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32. CRM successful implementation steps do not include………...............
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33. _________ is defined as those that CRM information must be accessible for recognizing and contacting them in the company.
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34. The era of _________ was basically an era of shortages in economies.
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35. The ……... CRM processes at the customer-facing level does not include relationship
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36. The part of the supply chain process that plans, implements, and controls the efficient, effective flow and storage of goods, services, and related information from the point of origin to the point of consumption in order to meet customers’ requirements is _________
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37. The extent to which an interaction varies from and builds upon the preceding stream of buyer–seller interactions is known as Interaction …………..
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38. Amount of time between recognition that an order needs to be placed and when it arrives in the store and is ready for sale
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39. According to Kotler, general widespread agreement can only be arrived at based on these factors-demand, cost and ________
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The integration of business processes from end user through original suppliers that provides products, services, and information that add value to customers is _________
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41. ___________ process is not a CRM process
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42. Retailers use two types of buying systems known as _______
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43. In an Internet context, this is the practice of tailoring Web pages to individual users’ characteristics or preferences. ____
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44. The international chain WalMart is particularly known to be _________
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45. External factor which affect pricing decisions of a retailing outlet is ________
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46. ____ modelling; in data mining, this is a technique used to predict future behavior and anticipate the consequences of change.
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47. Price promotion tactics does not include………...........
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48. When you delegate responsibility, you have to delegate ________
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49. This is an approach to selling goods and services in which a prospect explicitly agrees in advance to receive marketing information.____ accuracy and the right space
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50. Decision roles in consumer behaviour does not include ………
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