ATTENTION:
Kindly note that you will be presented with 50 questions randomized from the NOUN question bank. Make sure to take the quiz multiple times so you can get familiar with the questions and answers, as new questions are randomized in each attempt.
Good luck!
MKT108
1 / 50
1. ________ is necessary when two or more parties have unsatisfied wants
2 / 50
2. _______ is the only element in the marketing mix that produces revenue.
3 / 50
3. Kotler (1984) states that for exchange to take place, it must satisfy _____ number of conditions
4 / 50
4. _________take physical possession of the goods they trade with.
5 / 50
5. The __________ concept rests on four main pillars
6 / 50
6. __________form the major parts of the finished items.
7 / 50
7. _______ concept holds that a pure marketing concept overlooks possible conflicts between short-run consumer wants and long-run consumer welfare
8 / 50
8. Transportation is part of the _________ function of marketing.
9 / 50
9. ______ marketing planning in an organization leads to the preparation of an annual marketing plan
10 / 50
10. Research is necessary but a lot of……………………. are reluctant to engage in international research
11 / 50
11. The social approach focuses on the _________ created by various marketing activities and institutions.
12 / 50
12. _________are the people/devices that inform, persuade and stimulate the buyer at any point of the buying process.
13 / 50
13. _________decides on the level of stock to hold and the quantity to buy and which stores will carry various lines.
14 / 50
14. Financing is made up of a number of _______ known as marketing functions.
15 / 50
15. ________ are types of industrial goods that form part of finished items such as shirts, radio and batteries for cars.
16 / 50
16. The following are the part of the four main pillars of the marketing concept, except; ________
17 / 50
17. Financing is made up of a number of _______ known as marketing functions.
18 / 50
18. _______ is used to refer to the various intermediaries who help in moving the product from the producer to the consumer
19 / 50
19. __________is the statistical study of human population and its distribution characteristics.
20 / 50
20. Most new and recently introduced goods can be classified as __________ goods.
21 / 50
21. There are important differences between ultimate _______and industrial users, their ways and means of purchasing differs considerably.
22 / 50
22. Ultimate consumers buy goods or services for their own personal or household use, and are satisfied strictly non-_____wants.
23 / 50
23. __________are wants for specific products that are backed up by an ability and willingness to buy them.
24 / 50
24. _________approach focuses on particular classes of products.
25 / 50
25. ________ is one of the oldest marketing philosophies/concepts that guide's sellers.
26 / 50
26. __________ goods are those bought by individuals and organizations for further processing a business.
27 / 50
27. Strategic planning looks beyond immediate circumstances, trying to __________ market conditions five or ten years into the future.
28 / 50
28. ___________is a state of felt deprivation.
29 / 50
29. ________marketing involves the launch of the new product in one or a few geographical areas chosen to representative of its intended market.
30 / 50
30. ________concept holds that consumers will favour products that offer the most quality.
31 / 50
31. The agent middlemen that are usually large institutions with marketing facilities are called _________
32 / 50
32. Product planning and development are part of the __________ function in marketing.
33 / 50
33. __________ behaviour is hardly traceable to only one characteristic.
34 / 50
34. There are ________ distinct product life cycle stages:
35 / 50
35. A company's marketing ______ often operates within the framework of forces, which constitutes the system's environment
36 / 50
36. The following are the main interests of managerial marketers, except; _________
37 / 50
37. __________is concerned with setting certain standards/ levels to accomplish the produced goods.
38 / 50
38. __________ goods are bought by final consumers for personal consumption.
39 / 50
39. The _______ planning process rests on two important concepts.
40 / 50
40. Marketing research is the first step taken by any ……………………... before investing his money in business
41 / 50
41. __________ is the part of the buying merchandise which is resold in the same form without physical changes made on them.
42 / 50
42. ___________ are merchant middlemen that take title to the goods they sold.
43 / 50
43. There are __________ number of participants in the buying process.
44 / 50
44. Marketing evolves from this last approach to acquiring products i.e. _____.
45 / 50
45. One major objective of international research is to discover new _______ opportunities.
46 / 50
46. In ___________segmentation, buyers are divided into groups on the basis of their knowledge of, attitude toward, use of, or response to a product.
47 / 50
47. The Auxiliary Function of Marketing consists of Marketing Finance, Risk Bearing and __________
48 / 50
48. ___________ are products that consumers insist on having.
49 / 50
49. ________ products generally involve high value purchases and competitive bidding based on price competition.
50 / 50
50. Marketing channels can be described by the number of ________ involved.
Restart quiz
Rate this quiz
