ATTENTION:
Kindly note that you will be presented with 50 questions randomized from the NOUN question bank. Make sure to take the quiz multiple times so you can get familiar with the questions and answers, as new questions are randomized in each attempt.
Good luck!
MKT206
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1. In an Internet context, this is the practice of tailoring Web pages to individual users’ characteristics or preferences. ____
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2. Decision roles in consumer behaviour does not include ………
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3. The two options opened to retailers on costing is marginal costing and __________
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4. The era of _________ was basically an era of shortages in economies.
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5. GMROI is ______________
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6. The technique, adopted by a salesperson that an offer is limited, so as to force the consumer to make a quicker decision, and therefore less time evaluating alternatives is ……..............
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7. Customer retention approaches in customer relationship management does not include adding managerial ……….
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8. ___________ process is not a CRM process
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9. Which of these people do not benefit from retail audit?
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10. The number of different merchandising categories within a store or department is called ________
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11. The general factors affecting retailing pricing decisions is categorized into ______
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12. Price promotion tactics does not include………...........
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13. While absorption costing stresses…….. cost
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14. According to Kotler, general widespread agreement can only be arrived at based on these factors-demand, cost and ________
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15. The relationship between cost-pricing in retailing is ________
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16. CRM horizontal processes refer to the cross-functional processes such as Product …….............
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17. Once you have identified a CRM system that is suitable for your organization and selected a project manager to oversee the process, the next step is Contract and ……….............
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18. The technique adopted by a salesperson that an offer is limited, so as to force the consumer to make a quicker decision, and therefore less time evaluating alternatives is ……................
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19. ____ modelling; in data mining, this is a technique used to predict future behavior and anticipate the consequences of change.
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20. This is a central point in an enterprise from which all customer contacts are managed; ____ centre
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21. This is an approach to selling goods and services in which a prospect explicitly agrees in advance to receive marketing information.____ accuracy and the right space
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22. Amount of time between recognition that an order needs to be placed and when it arrives in the store and is ready for sale
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23. Marginal costing of products means __________
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24. When you delegate responsibility, you have to delegate ________
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25. The international chain WalMart is particularly known to be _________
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26. Whole cluster of benefits when company promises to deliver through its market offering is called ____
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27. When a loyal customer has repetitive requirement of the same product, such customers may be described as……… loyal
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28. The second step towards the implementation of CRM is Program ……....................
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29. This is an arrangement in which a company outsources some of its functions to an application service provider (ASP); ____ CRM
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30. ____________ is not an aspect of customer relationship management
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31. Task management helps to assign tasks and execution in the following areas except ___________
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32. _________ is defined as those that CRM information must be accessible for recognizing and contacting them in the company.
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33. Inventory used to guard retailer when vendor does not get merchandise to you on time is __________
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34. __________ focused is not an advantage of a customer-focused business approach
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35. For a prudent retailer who _______is desirous of profit, it is recommended that….costing should be utilized
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36. ___________ is the tool that helps a project manager to keep CRM project on track
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37. The duties of a CRM Manager includes only…….. with other departments
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38. The rallying point for successful mark-up pricing according to Gabor is hinged on evaluation of cost and…..............
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39. This is the processing of data about customers and their relationship with the enterprise in order to improve the enterprise’s future ____ policy in place
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40. The five generic cross-functional CRM processes does not include……...............
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41. The part of the supply chain process that plans, implements, and controls the efficient, effective flow and storage of goods, services, and related information from the point of origin to the point of consumption in order to meet customers’ requirements is _________
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42. External factor which affect pricing decisions of a retailing outlet is ________
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43. CRM delivery processes include………. management
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44. CRM primary processes includes _________
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45. This is an approach to selling goods and services in which a prospect explicitly agrees in advance to receive marketing information. ____ marketing
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46. CRM successful implementation steps do not include………...............
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47. The three CRM processes at the customer-facing level do not include relationship………
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48. Retailers use two types of buying systems known as _______
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49. This is a systematic approach to the gathering, consolidation, and processing of consumer data that is maintained in a company’s databases ____ marketing
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50. Customer retention approaches in customer relationship management does not include adding ……….
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