MKT206

A. When a loyal customer has repetitive requirement of the same product, such customers may be described as……… loyal

B. Customer retention approaches in customer relationship management does not include adding ……….

C. Marginal costing of products means __________

D. In an Internet context, this is the practice of tailoring Web pages to individual users’ characteristics or preferences. ____

E. Customer retention approaches in customer relationship management does not include adding managerial ……….

F. Decision roles in consumer behaviour does not include ………

G. Price promotion tactics does not include ……… increase

H. ____ modelling; in data mining, this is a technique used to predict future behavior and anticipate the consequences of change.

I. All of the following are advantages of High Inventory Turnover except _________

J. According to Kotler, general widespread agreement can only be arrived at based on these factors-demand, cost and ________

K. Once you have identified a CRM system that is suitable for your organization and selected a project manager to oversee the process, the next step is Contract and ……….............

L. Inventory used to guard retailer when vendor does not get merchandise to you on time is __________

M. The five generic cross-functional CRM processes does not include……...............

N. Retailers use two types of buying systems known as _______

O. Whole cluster of benefits when company promises to deliver through its market offering is called ____

P. ____________ is not an aspect of customer relationship management

Q. The relationship between cost-pricing in retailing is ________

R. The technique adopted by a salesperson that an offer is limited, so as to force the consumer to make a quicker decision, and therefore less time evaluating alternatives is ……................

S. The international chain WalMart is particularly known to be _________

T. Which of these people do not benefit from retail audit?

U. This is the processing of data about customers and their relationship with the enterprise in order to improve the enterprise’s future ____ policy in place

V. CRM successful implementation steps do not include………...............

W. GMROI is ______________

X. __________ focused is not an advantage of a customer-focused business approach

Y. The era of _________ was basically an era of shortages in economies.

Z. The second step towards the implementation of CRM is Program ……....................

AA. Price promotion tactics does not include………...........

AB. This is an arrangement in which a company outsources some of its functions to an application service provider (ASP); ____ CRM

AC. The ……... CRM processes at the customer-facing level does not include relationship

The integration of business processes from end user through original suppliers that provides products, services, and information that add value to customers
is _________

AE. This is an approach to selling goods and services in which a prospect explicitly agrees in advance to receive marketing information. ____ marketing

AF. The extent to which an interaction varies from and builds upon the preceding stream of buyer–seller interactions is known as Interaction …………..

AG. The general factors affecting retailing pricing decisions is categorized into ______

AH. When you delegate responsibility, you have to delegate ________

AI. The two options opened to retailers on costing is marginal costing and __________

AJ. The three CRM processes at the customer-facing level do not include relationship………

AK. The part of the supply chain process that plans, implements, and controls the efficient, effective flow and storage of goods, services, and related information from the point of origin to the point of consumption in order to meet customers’ requirements is _________

AL. The duties of a CRM Manager includes only…….. with other departments

AM. CRM delivery processes include………. management

AN. Amount of time between recognition that an order needs to be placed and when it arrives in the store and is ready for sale

AO. ___________ is the tool that helps a project manager to keep CRM project on track

AP. This is an approach to selling goods and services in which a prospect explicitly agrees in advance to receive marketing information.____ accuracy and the right space

AQ. This is a central point in an enterprise from which all customer contacts are managed; ____ centre

AR. External factor which affect pricing decisions of a retailing outlet is ________

AS. ___________ process is not a CRM process

AT. This is a systematic approach to the gathering, consolidation, and processing of consumer data that is maintained in a company’s databases ____ marketing

AU. CRM primary processes includes _________

AV. The technique, adopted by a salesperson that an offer is limited, so as to force the consumer to make a quicker decision, and therefore less time evaluating alternatives is ……..............

AW. The number of different merchandising categories within a store or department is called ________

AX. While absorption costing stresses…….. cost

AY. CRM successful implementation steps does not include……….

AZ. _________ is defined as those that CRM information must be accessible for recognizing and contacting them in the company.

BA. Task management helps to assign tasks and execution in the following areas except ___________

BB. For a prudent retailer who _______is desirous of profit, it is recommended that….costing should be utilized

BC. The rallying point for successful mark-up pricing according to Gabor is hinged on evaluation of cost and…..............

BD. CRM horizontal processes refer to the cross-functional processes such as Product …….............