MAC117

_______ enables a writer to
quickly access specific
information on the internet
about a particular subject?

is an overused expression
or idea

3. Quality source provides

Mastering the art of lead
comes with constant

As a media writer your
obligations to your
audience includes _____

By development of an ear
for writing we mean?
______

Letters to the Editor is
________

What is a highly mental
exercise fundamental to
journalism as a profession?
_____

While packaging
information for the mass
media, there is a need first
for? _____

The essence of good
journalism is? _____

Packaging too many details
into a lead is termed as?
_____

Writing with pictures is
called

Institutional advertising is
sometimes called
advertising

In media writing, the
rather than the medium is
the message

When the time element is to
be emphasized, the
Lead is used

The following are types of
leads except? ______

17. have to do with the meaning the readers are likely to associate with various words used in a story?

18. AAPN stands for? _____

What is the best guarantee
a reader has on the
reliability of information?
_______

The mass media have the
nature of being all but?
_____

In-born qualities that makes
an individual unique is
known as

The best way to retain
sources is to be direct and

________refers to
something that can be
observed and verified by
checking reliable

What is a highly mental
exercise fundamental to
journalism as a profession?

Media writers have a duty
to inform the public but first
they need to? ______

A mass media writer is
obliged to be honest,
and fair

is a word which modifies a
noun or pronoun

In broadcast, handling
direct quotation presents a
problem because? ______

The writing style of a public
Relations personnel is
emotional and

An advertising writer needs
to develop creative thinking
skills because
are critical in advertising?

A typical TV viewer has the
following cultures except?
______

What form of writing is
based on the information
gathered through
observation and research?
____

Leads have the capability to
either attract or
the media consumer

The body of a media write
up is arranged in such a
way to achieve the
following except? _____

are the standard tool for
most Public Relations
Professional

A source from which
information on data are
obtained first for a particular
need is known as? _____

37. APCON stands for? ______

Which of the following is not
a guide to writing
headlines? _____

What is the practice of
content classification? ____

Knowledge of a language is
not the same thing as the
to use the language

Strong writing is based on
__and

In order for good media
writing to be good writing it
has to be?

Avoiding too many words
while writing increases
reader’s

Periods are used more in
oral writing than in
newspaper writing
because? ______

When too many details
have been packed into the
lead it is known as

Major types of newspapers
include? _____

Efficient reading involves
understanding of how
operates in communication

When the words of a
thought unit are placed
correctly, the reader can
understand the meaning
quickly and

The value of any article is
dependent on what? _____

Is the official stand of a
media organization
concerning a typical issue

_______ is important for
anyone who is involved in
media writing because of
the sensitive nature of
media presentations?

In order to avoid
cumbersome lead
paragraphs some media
organizations have gone to
extreme of invoking the

Is an interpretational round
up of several items grouped
into one write up?

Words with vague referents
are said to be? ____

is the central approach of
writing for the air?

is important in lead writing
to avoid dislocation

Media content should be
generic in nature and at the
same time

Due to its persuasive
nature editorials are similar
to
messages

The practice of crowding as
much information as
possible in the first
paragraph is called? ____

The following are principles
of good media writing
except? ______

When a story is balanced,
reader-centered and
positive it is said to be?
_____

The Associated Press
reduced its average used
sentence length from 27 to
Words, following Flesch’s
recommendation

The journalism profession
has a symbolic relationship
with

Commercial messages and
editorials are similar
because they are both
______

While writing the Ad copy
represents the amount of
space you can fill with
words?

What method of packaging
information for the mass
media emphasizes the
most important fact of the
write-up at the beginning of
the write up? ______

What enables a writer to
see what other people are
not seeing? _____

What is used when a
presenter is to pause for
effect? ______

What helps explain a word
that might be unfamiliar to
your audience?_____

An experienced radio writer
his copy as he writes it?