MAC117




Category: MAC117

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MAC117

1 / 70

1.

_______ enables a writer to
quickly access specific
information on the internet
about a particular subject?

2 / 70

2.

is an overused expression
or idea

3 / 70

3. Quality source provides

4 / 70

4.

Mastering the art of lead
comes with constant

5 / 70

5.

As a media writer your
obligations to your
audience includes _____

6 / 70

6.

By development of an ear
for writing we mean?
______

7 / 70

7.

Letters to the Editor is
________

8 / 70

8.

What is a highly mental
exercise fundamental to
journalism as a profession?
_____

9 / 70

9.

While packaging
information for the mass
media, there is a need first
for? _____

10 / 70

10.

The essence of good
journalism is? _____

11 / 70

11.

Packaging too many details
into a lead is termed as?
_____

12 / 70

12.

Writing with pictures is
called

13 / 70

13.

Institutional advertising is
sometimes called
advertising

14 / 70

14.

In media writing, the
rather than the medium is
the message

15 / 70

15.

When the time element is to
be emphasized, the
Lead is used

16 / 70

16.

The following are types of
leads except? ______

17 / 70

17. have to do with the meaning the readers are likely to associate with various words used in a story?

18 / 70

18. AAPN stands for? _____

19 / 70

19.

What is the best guarantee
a reader has on the
reliability of information?
_______

20 / 70

20.

The mass media have the
nature of being all but?
_____

21 / 70

21.

In-born qualities that makes
an individual unique is
known as

22 / 70

22.

The best way to retain
sources is to be direct and

23 / 70

23.

________refers to
something that can be
observed and verified by
checking reliable

24 / 70

24.

What is a highly mental
exercise fundamental to
journalism as a profession?

25 / 70

25.

Media writers have a duty
to inform the public but first
they need to? ______

26 / 70

26.

A mass media writer is
obliged to be honest,
and fair

27 / 70

27.

is a word which modifies a
noun or pronoun

28 / 70

28.

In broadcast, handling
direct quotation presents a
problem because? ______

29 / 70

29.

The writing style of a public
Relations personnel is
emotional and

30 / 70

30.

An advertising writer needs
to develop creative thinking
skills because
are critical in advertising?

31 / 70

31.

A typical TV viewer has the
following cultures except?
______

32 / 70

32.

What form of writing is
based on the information
gathered through
observation and research?
____

33 / 70

33.

Leads have the capability to
either attract or
the media consumer

34 / 70

34.

The body of a media write
up is arranged in such a
way to achieve the
following except? _____

35 / 70

35.

are the standard tool for
most Public Relations
Professional

36 / 70

36.

A source from which
information on data are
obtained first for a particular
need is known as? _____

37 / 70

37. APCON stands for? ______

38 / 70

38.

Which of the following is not
a guide to writing
headlines? _____

39 / 70

39.

What is the practice of
content classification? ____

40 / 70

40.

Knowledge of a language is
not the same thing as the
to use the language

41 / 70

41.

Strong writing is based on
__and

42 / 70

42.

In order for good media
writing to be good writing it
has to be?

43 / 70

43.

Avoiding too many words
while writing increases
reader’s

44 / 70

44.

Periods are used more in
oral writing than in
newspaper writing
because? ______

45 / 70

45.

When too many details
have been packed into the
lead it is known as

46 / 70

46.

Major types of newspapers
include? _____

47 / 70

47.

Efficient reading involves
understanding of how
operates in communication

48 / 70

48.

When the words of a
thought unit are placed
correctly, the reader can
understand the meaning
quickly and

49 / 70

49.

The value of any article is
dependent on what? _____

50 / 70

50.

Is the official stand of a
media organization
concerning a typical issue

51 / 70

51.

_______ is important for
anyone who is involved in
media writing because of
the sensitive nature of
media presentations?

52 / 70

52.

In order to avoid
cumbersome lead
paragraphs some media
organizations have gone to
extreme of invoking the

53 / 70

53.

Is an interpretational round
up of several items grouped
into one write up?

54 / 70

54.

Words with vague referents
are said to be? ____

55 / 70

55.

is the central approach of
writing for the air?

56 / 70

56.

is important in lead writing
to avoid dislocation

57 / 70

57.

Media content should be
generic in nature and at the
same time

58 / 70

58.

Due to its persuasive
nature editorials are similar
to
messages

59 / 70

59.

The practice of crowding as
much information as
possible in the first
paragraph is called? ____

60 / 70

60.

The following are principles
of good media writing
except? ______

61 / 70

61.

When a story is balanced,
reader-centered and
positive it is said to be?
_____

62 / 70

62.

The Associated Press
reduced its average used
sentence length from 27 to
Words, following Flesch’s
recommendation

63 / 70

63.

The journalism profession
has a symbolic relationship
with

64 / 70

64.

Commercial messages and
editorials are similar
because they are both
______

65 / 70

65.

While writing the Ad copy
represents the amount of
space you can fill with
words?

66 / 70

66.

What method of packaging
information for the mass
media emphasizes the
most important fact of the
write-up at the beginning of
the write up? ______

67 / 70

67.

What enables a writer to
see what other people are
not seeing? _____

68 / 70

68.

What is used when a
presenter is to pause for
effect? ______

69 / 70

69.

What helps explain a word
that might be unfamiliar to
your audience?_____

70 / 70

70.

An experienced radio writer
his copy as he writes it?

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