MAC117
1 / 70
_______ enables a writer to quickly access specific information on the internet about a particular subject?
2 / 70
is an overused expression or idea
3 / 70
3. Quality source provides
4 / 70
Mastering the art of lead comes with constant
5 / 70
As a media writer your obligations to your audience includes _____
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By development of an ear for writing we mean? ______
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Letters to the Editor is ________
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What is a highly mental exercise fundamental to journalism as a profession? _____
9 / 70
While packaging information for the mass media, there is a need first for? _____
10 / 70
The essence of good journalism is? _____
11 / 70
Packaging too many details into a lead is termed as? _____
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Writing with pictures is called
13 / 70
Institutional advertising is sometimes called advertising
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In media writing, the rather than the medium is the message
15 / 70
When the time element is to be emphasized, the Lead is used
16 / 70
The following are types of leads except? ______
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17. have to do with the meaning the readers are likely to associate with various words used in a story?
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18. AAPN stands for? _____
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What is the best guarantee a reader has on the reliability of information? _______
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The mass media have the nature of being all but? _____
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In-born qualities that makes an individual unique is known as
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The best way to retain sources is to be direct and
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________refers to something that can be observed and verified by checking reliable
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What is a highly mental exercise fundamental to journalism as a profession?
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Media writers have a duty to inform the public but first they need to? ______
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A mass media writer is obliged to be honest, and fair
27 / 70
is a word which modifies a noun or pronoun
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In broadcast, handling direct quotation presents a problem because? ______
29 / 70
The writing style of a public Relations personnel is emotional and
30 / 70
An advertising writer needs to develop creative thinking skills because are critical in advertising?
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A typical TV viewer has the following cultures except? ______
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What form of writing is based on the information gathered through observation and research? ____
33 / 70
Leads have the capability to either attract or the media consumer
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The body of a media write up is arranged in such a way to achieve the following except? _____
35 / 70
are the standard tool for most Public Relations Professional
36 / 70
A source from which information on data are obtained first for a particular need is known as? _____
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37. APCON stands for? ______
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Which of the following is not a guide to writing headlines? _____
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What is the practice of content classification? ____
40 / 70
Knowledge of a language is not the same thing as the to use the language
41 / 70
Strong writing is based on __and
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In order for good media writing to be good writing it has to be?
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Avoiding too many words while writing increases reader’s
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Periods are used more in oral writing than in newspaper writing because? ______
45 / 70
When too many details have been packed into the lead it is known as
46 / 70
Major types of newspapers include? _____
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Efficient reading involves understanding of how operates in communication
48 / 70
When the words of a thought unit are placed correctly, the reader can understand the meaning quickly and
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The value of any article is dependent on what? _____
50 / 70
Is the official stand of a media organization concerning a typical issue
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_______ is important for anyone who is involved in media writing because of the sensitive nature of media presentations?
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In order to avoid cumbersome lead paragraphs some media organizations have gone to extreme of invoking the
53 / 70
Is an interpretational round up of several items grouped into one write up?
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Words with vague referents are said to be? ____
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is the central approach of writing for the air?
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is important in lead writing to avoid dislocation
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Media content should be generic in nature and at the same time
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Due to its persuasive nature editorials are similar to messages
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The practice of crowding as much information as possible in the first paragraph is called? ____
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The following are principles of good media writing except? ______
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When a story is balanced, reader-centered and positive it is said to be? _____
62 / 70
The Associated Press reduced its average used sentence length from 27 to Words, following Flesch’s recommendation
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The journalism profession has a symbolic relationship with
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Commercial messages and editorials are similar because they are both ______
65 / 70
While writing the Ad copy represents the amount of space you can fill with words?
66 / 70
What method of packaging information for the mass media emphasizes the most important fact of the write-up at the beginning of the write up? ______
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What enables a writer to see what other people are not seeing? _____
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What is used when a presenter is to pause for effect? ______
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What helps explain a word that might be unfamiliar to your audience?_____
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An experienced radio writer his copy as he writes it?
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